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Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Adobe Experience Cloud Blog

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. So what does a health consumer need to empower them to make those decisions?

Health 134
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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market. These spaces are where news, opinions and trends drive conversation.

Gen Z 96
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

With AI, I was able to: Analyze email performances and open rates to see what worked with my target audience and what didn't Compile analytics to determine the health of my campaigns Quickly clean my email lists Send personalized, segmented content.

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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

Rochelle Humes and M&S’s mental health partnership Brand ambassador campaigns are a reliably popular form of influencer marketing in the UK. Since she spent much of her early career in the spotlight, she now works to promote mental health support services for young people.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 96
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25 Aussie food influencers to elevate your marketing in 2025

Sprout Social

Instagram followers Source: Instagram Tess combines plant-based cooking with fitness, providing nutritious recipes for health-conscious individuals. For example, a food influencer focused on vegan or gluten-free content may not align with a fast food brand, but could be perfect for a health food campaign. Tess Begg (@tessbegg), 326.7K

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

Niche: Comedy, lifestyle, rural life Bridey Drake is an Australian TikTok star loved for her humorous and relatable content on girlhood, mental health and rural living. Audience alignment Ensure the influencer’s followers match your target market in age, location, interests and values. Here are key factors to consider: 1.