Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 68

Customer Energy Transform Health 68

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. This means you can find anything from experts in health to beauty, finance, personal training, and much more. This marketplace thoroughly screens all writers and has niche experts.

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

APRIL 18, 2023

Their goal is to take bold actions towards climate change that protect public health, reduce CO2 emissions, and enhance air quality. Aclima Aclima is the world’s most technologically advanced air measurement and analysis platform. And after navigating through their website, we can confirm that they are indeed taking action.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. We noticed a Sprout article on social media managers’ mental health was attracting a lot of pageviews and was well-received by our community.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Content Marketing Institute

NOVEMBER 17, 2017

a doctor’s office could provide health-related information ). A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). Share your newest research with a white paper, trend report, or even just a couple of stats. Email signature lines.

Whitepaper 111

Whitepaper Real Estate Entertainment Shipping 111

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Offer lead magnets: Provide valuable downloadable resources like ebooks, white papers, or discount codes in exchange for user information. This personalized approach continues throughout the content itself.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Marketing Insider Group

DECEMBER 20, 2021

This information is critical for everything from annual budgets to headcounts, making marketing metrics essential to the overall health and strategic guidance of any business. Traffic: Whether it’s blogs, landing pages, guides, whitepapers, case studies, or anything else, content traffic is the lifeblood of any digital marketing strategy.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Buffer Marketing

OCTOBER 24, 2023

  Figure out the nexus between your customers' needs and those of your own When I started Content Visit in March 2020, I sold individual content assets (blogs, case studies, whitepapers) to companies in the SaaS space by reaching out to recently funded companies directly.  Or they may say they want a whitepaper.

Whitepaper 123

Whitepaper Affiliate Marketing Price B2C 123

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) and demographics (has a VP title, is in the health care industry, etc).

Whitepaper 101

Whitepaper Marketers Marketing Health 101

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. For example, we discovered that technical white papers, while rarely the final conversion point, played a significant role in enterprise deals by building credibility early in the decision process.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Adobe Experience Cloud Blog

DECEMBER 29, 2009

One day later, the prospect is sent an email with a whitepaper attachment that reinforces the advertising topic. If the prospect opens the email and downloads the whitepaper, a week later, he or she is sent an invitation to a webinar to learn more about the product or service. 2x increase in bid-win ratio, according to Aberdeen Group.

Whitepaper 78

Whitepaper Health Advertising Advertisers 78

Buffer Marketing

AUGUST 8, 2022

So far, mental health charity MQ Mental Health is the first charity selected to benefit, with more options presumably on the way. Credit: Superlocal According to a whitepaper published by the team behind the app, Superlocal is “designed to make every day life feel like a fun game.

Health 139

Health Whitepaper Price Branding 139

Rock Content

SEPTEMBER 17, 2023

These include things like mileage to visit clients, supplies like pens and paper, your health insurance premiums, reference materials, and training courses. There are a variety of types of content writing, including blogs, articles, press releases, white papers, ebooks, and case studies.

Whitepaper 97

Whitepaper eBook Health Communications 97

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Yes, the economy is not in the pink of health, and you’d rather not invest in an apparently “sinking” ship. If they are unsubscribing from your email list, what triggered them to do so?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Duct Tape Marketing

JANUARY 3, 2014

When you’re trying to change anything about your business, or your life for that matter—whether you want to gain more customers, increase profits, improve your health, or whatever result you’re looking for—what you’re really trying to do is create a new reality for yourself. – from Noah St. Think again. from Gordon Graham.

Whitepaper 55

Whitepaper Copywriting Health Analytics 55

Content Marketing Institute

OCTOBER 4, 2018

E-guides and white papers. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. The options are seemingly limitless, though it makes sense to marry the content with the best format (for the reader and for your brand’s objectives). Options include: Blog posts and articles.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Adobe Experience Cloud Blog

MAY 12, 2017

They help us evaluate the health and efficiency of our programs but do not give us the complete picture. A whitepaper download doesn’t generate a closed deal. But our lives cannot revolve around the marketing metrics that make us so fired up to come to work. Let’s make a crazy statement, shall we? Marketing is a sales development team.

Thought Leadership 115

Thought Leadership Whitepaper Health Customer 115

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? Types of lead magnets. Plans/Schedules.

eBook 116

eBook Whitepaper Health eCommerce 116

Content Marketing Institute

JULY 30, 2018

A classic example of this is the decision to gate white papers in a resource center. We worked with a software company that assessed the perceived risk and changed its white paper program. We worked with a software company that assessed the perceived risk and changed its white paper program. Recurrence.

Whitepaper 76

Whitepaper Thought Leadership Health Customer Journey 76

Rock Content

AUGUST 6, 2020

While the pandemic has placed every customer in the same boat in terms of anxieties about health and safety and general uncertainty about the future, different buyer segments will want and need different things from their brands. For certain pieces of content to hit home, they’ll have to be specialized according to buyer segments.

Customer 90

Customer Whitepaper Health Analytics 90

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Babylon Health. Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. Then the sales team can follow up with live chat and video product walkthroughs. Decathlon UK nurturing sales opportunities.

PR 124

PR Whitepaper eCommerce Retail 124

Marketing Insider Group

MARCH 2, 2020

Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. White papers and case studies. If the answer is no, you’re not alone. Some new businesses get too caught up in their day-to-day basic functions to start one. But nothing could be further from the truth. Videos and infographics.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content.

Food 134

Food eBook Whitepaper Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 22, 2016

In fact, SiriusDecisions found 60% of marketers consider the overall health of their data unreliable. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data. In one word: everything.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

SocialPilot

JUNE 18, 2025

LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). Their educational content encouraged patients to learn, understand, and implement a healthier lifestyle. Social media helps build industry relationships that can eventually convert into partnerships or sales.

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Martech

DECEMBER 10, 2024

Meanwhile, the Summary Tab gives a daily view of critical updates and team health, enabling real-time adjustments to workload and agent performance. Together, these tools provide the comprehensive visibility managers need to boost efficiency and achieve their goals. The result? More powerful, targeted content production.

CRM 117

CRM Transform Whitepaper Health 117

Marketing Insider Group

JANUARY 11, 2021

Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes. Hosts will take essential health and safety measures to ensure a safe environment. 100% Virtual | July 12-14. Not your typical marketing conference.”.

Digital Marketing 29

Digital Marketing Logistics Marketers Transform 29

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Whitepaper 90

Rock Content

FEBRUARY 16, 2024

Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts. For example, check out this list of health information resources for marketing in 2024. Choose content formats: Select the content types and formats that you wish to create and that your audience will appreciate.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Hubspot Marketing

JANUARY 5, 2024

Try incorporating videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers to consume — mainly if it's long-form content, like pillar pages or whitepapers. Consider, for instance, the blog post I wrote: " How to Develop a Content Strategy: A Start-to-Finish Guide." Now, that's purposeful.

Health 112

Health Entertainment SEO eBook 112

Content Marketing Institute

MARCH 28, 2018

E-books/white papers. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. The playbook details the tactics identified by survey respondents and includes examples of why, when, where, and how companies use them. Infographics. Interactive graphics/data visualizations.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

Sprout Social

MAY 10, 2023

For example, if you own a fitness brand, your target audience might be young professionals interested in health and wellness. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Transform 132

Transform Whitepaper User-Generated Entertainment 132

Lynton Web

JUNE 8, 2023

Content is the driving force of your website, so it’s essential to keep tabs on its health. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages. Sound like a lot?

Whitepaper 64

Whitepaper eBook Inbound Marketing B2C 64

Sprout Social

AUGUST 14, 2019

Generally, you do want website visitors to have a good experience in terms of the content of the page, and elements like site speed and load times are important to consider for your overall site health as well as improving your landing page experiences status. Maybe they want a whitepaper or a certain product. Conclusion.

Whitepaper 109

Whitepaper Marketers Marketing Copywriting 109

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketers 75