Martech

MAY 24, 2024

I contribute to this fast-moving culture because if you obey the law, you’ll get run over. It occurred to me as I waited for the cop to run my license plate that I could end up going to jail. When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail.

Law 122

Law Logistics Promotion Email Marketing 122

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. Google Ads requires a lot of testing and experimentation. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. When did Google roll out AI for ads?

User-Generated 117

User-Generated Advertising Advertisers Communications 117

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. “We are in an age of automation and AI, and by definition machine learning requires volume to learn, which, in the case of Google Ads, requires budget. Garbage in, garbage out.

Advertising 104

Advertising Advertisers Shoppers User-Generated 104

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become.

Management 114

Management User-Generated eCommerce Affiliate Marketing 114

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. An idea of how important lead generation is runs through their DNA. Fatal mistake #01: Focusing too much on quantity. Leads come at a cost.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Customers.ai

JANUARY 5, 2024

New year, new ad problems. The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta. Skyrocketing costs and the dreaded dip in ROI. Chrome Third-Party Cookie Removal Google warned us years ago they’d be removing cookies from Chrome.

Outbound Marketing 105

Outbound Marketing Advertising Advertisers CRM 105

Search Engine Land

MARCH 13, 2024

However, one consistent pain point has been the lack of visibility into search queries triggering ads. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. It does not provide visibility into cost. Via the Google Ads API.

Advertising 118

Advertising Advertisers User-Generated Search Marketers 118

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam.

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Hubspot Marketing

DECEMBER 21, 2023

From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Why does PPC keyword research matter? Why does PPC keyword research matter?

User-Generated 104

User-Generated Advertising Advertisers SEO 104

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 117

Customer loyalty SEO User-Generated Product 117

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” Does YouTube pay per view? But YouTube does not pay per video view — instead, they pay per ad view.

Advertising 95

Advertising Advertisers Non-Profit User-Generated 95

Jeff Bullas

FEBRUARY 20, 2023

Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye. Let’s take a look at what makes SEO tick , why copywriting matters and how you can make the most out of this digital phenomenon.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Search Engine Land

SEPTEMBER 12, 2023

Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Let me give you an example. And performance certainly won’t be at max.

eCommerce 140

eCommerce Retail User-Generated Pharmaceutical 140

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. How much can you sell your blog for? Why should you sell your blog?

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Google then factors that into its calculations and recalibrates bidding to maintain your desired ROAS.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Hubspot Marketing

MAY 23, 2024

From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Search Engine Land

JULY 12, 2023

If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out through Google’s automation.

eCommerce 91

eCommerce Digital Marketing Management Advertising 91

Search Engine Land

MAY 6, 2024

Common causes of SEO declines after a website redesign Here are a handful of items that can wreak havoc on Google’s index and rankings of your website when not handled properly: Domain change. A 301 redirect communicates to Google that the destination of your page has changed. The key lies in creating proper 301- redirects.

SEO 124

SEO Analytics Communications Management 124

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. In a pitch, SEO forecasting can be a game changer, setting you apart from the competition.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. How much does YouTube advertising cost?

Advertising 112

Advertising Advertisers User-Generated Finance 112

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

SEO 135

SEO User-Generated Place Management 135

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs?

Price 143

Price Advertising Advertisers User-Generated 143

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What does better mean?

SEO 116

SEO Whitepaper User-Generated Price 116

Buffer Marketing

JUNE 28, 2023

This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

Marketing 111

Marketing Marketers User-Generated Marketing Strategy 111

Search Engine Land

JANUARY 3, 2024

Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. This is a fantastic setting, but you need to make sure you’re careful about how you use it.”

Health 97

Health Advertising Advertisers eCommerce 97

Hubspot Marketing

DECEMBER 21, 2023

In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads , from creating your account to launching your first campaign. And remember: Your competitors are likely buying ads for the same search terms and keywords you’ll be targeting, so standing out from the crowd can be challenging.

Inbound Marketing 109

Inbound Marketing Advertising Advertisers Customer 109

Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

eCommerce 113

eCommerce User-Generated Advertising Advertisers 113

Hootsuite

MARCH 16, 2023

Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)?

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Search Engine Land

FEBRUARY 15, 2024

How to evaluate an SEO agency. You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

SEO 117

SEO Thought Leadership Education Management 117

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. In-feed video ads.

Advertising 105

Advertising Advertisers User-Generated Price 105

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. Impressions.

Management 144

Management Finance Place Digital Marketing 144

Search Engine Land

APRIL 2, 2024

Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where platforms, agencies and even internal teams are juicing their stats to twist “performance” for their benefit. What’s the antidote? Marginal efficiency vs. avg.

Non-Profit 69

Non-Profit Marketing Mix User-Generated Analytics 69

Sachs Marketing Group

JUNE 23, 2023

Are you struggling with low conversions and high costs in your PPC advertising campaigns? The frustration that comes with pouring money into ads that don’t yield returns can be overwhelming. To help you get started, we have some PPC advertising tips for small business owners who want to improve the ROI of their ads.

Advertising 97

Advertising Advertisers Analytics Management 97

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising 113

Advertising Advertisers Retail Price 113

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. What is Google Ads?

Advertising 145

Advertising Advertisers User-Generated CRM 145

Search Engine Land

NOVEMBER 28, 2023

in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24. in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24. Decreasing sales cycle lengths.

Advertising 99

Advertising Advertisers User-Generated CRM 99

Search Engine Land

AUGUST 31, 2023

John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Let’s explore how. Too often, we spend our time combing through mounds of data, ad copy, landing pages, and search query reports. All these can be done very quickly and efficiently without much knowledge of math or Excel.

Analytics 117

Analytics Search Marketers Communications SEO 117