Search Engine Land

OCTOBER 16, 2023

Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Transform 136

Transform Non-Profit Health SEO 136

Search Engine Land

FEBRUARY 29, 2024

This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. From inspiration to impulse buys, TikTok Shop offers the most potential wins for ecommerce businesses on the platform. Personalized content experience.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

FEBRUARY 7, 2024

This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other. This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other. Nowadays, people judge a website by how it looks, works, and how easy it is to use.

SEO 115

SEO Customer Journey eCommerce Customer 115

Rock Content

APRIL 12, 2024

We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. “ This shift is clear in how marketers are using AI in all sorts of ways, from chatbots providing quick customer support to AI-powered analytics offering deep insights into consumer behavior.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. And we’re not just talking about “Hello %%first_name%%.”)

Transform 103

Transform Email Marketing CRM Product 103

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead. Well, according to OpenAI’s CustomGPT, now you can.

Transform 104

Transform Customer Management Communications 104

Search Engine Journal

MAY 3, 2023

Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal. Want to start seeing significant increases in your Google Ads profits?

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Search Engine Land

OCTOBER 3, 2023

Given the amount of data available to us from multiple sources, we’re now in the strongest position possible to monitor demand changes and create forecasts. Here are some examples of how we provide more value in the ecommerce fashion sector by leveraging search data effectively. For this example, I’ll use handbags as a data source.

Fashion 112

Fashion eCommerce SEO Product 112

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. PPC KPIs and metrics: How do they differ? You need to pick KPIs that matter for your business and tie them to relevant metrics.

Key Performance Indicator 101

Key Performance Indicator User-Generated Place Product 101

Search Engine Land

AUGUST 24, 2023

Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Highlight what sets your business apart from the competition.

SEO 95

SEO User-Generated Price Communications 95

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 117

Transform User-Generated Analytics Market Trends 117

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. “The biggest opportunity is for someone like Kath or me to come in and show how small changes to existing programs can boost your numbers 20 or 30%. .

Email Marketing 118

Email Marketing Marketing Marketers Education 118

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? By using these channels, businesses can create a more natural, human-like experience that fosters engagement and builds relationships with their audience. Who is conversational marketing for?

Conversational Marketing 128

Conversational Marketing Real Estate Marketing Marketers 128

SmartBrief - Marketing

MAY 1, 2024

How generative AI makes scammers alarmingly convincing “Taylor Swift” giving away cookware. Others take advantage of the technology to create far more fake job postings than ever before, then collect the data people submit when they apply or demand payment for “recruitment” services. Tom Hanks” shilling for a dental plan.

Customer 65

Customer Marketing Marketers 65

Search Engine Land

JANUARY 24, 2024

Conversion rates Measure how effectively customer interest is transformed into sales. Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Business email address Subscribe Processing. Preorder ratio.

Product 97

Product Transform Price Market Trends 97

Neil Patel

APRIL 30, 2021

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money. How do you do this?

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming. The livestreaming market is estimated to grow from $1.49

Transform 98

Transform Entertainment Fashion Education 98

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. That’s just not what we do.”

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Search Engine Land

DECEMBER 6, 2023

Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items.

SEO 130

SEO User-Generated Transform Market Trends 130

Hubspot Marketing

MARCH 13, 2023

We know that times are tough, but that doesn't mean you can't achieve efficient growth and boost your sales. How to Make Your Marketing Work Harder for You Your strategy should involve tailoring marketing and sales efforts to the specific needs and preferences of individual accounts. Here’s how to get it done.

Marketing 99

Marketing Marketers Advertising Advertisers 99

Search Engine Land

JULY 13, 2023

First came the humble brag about how their business turned over $20 million in a year with PPC ads. And this combo was finished with a vicious knockout statement about how AI will kill SEO. And so, as SEOs, we need to think tactically about how people become customers. So, how does that change with SGE/AI?

SEO 97

SEO Thought Leadership PR Branding 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Third-party data: Data that is collected by a business or entity that the consumer hasn’t had any direct interaction with.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. So what are the requirements and how should you adapt and avoid harsh penalties? So, how do you handle these killer demands? The aim is to make inboxes safer and less cluttered.

Energy 111

Energy Non-Profit Real Estate Health 111

Rock Content

DECEMBER 14, 2023

Running a successful B2B business is about more than having truly next-level products and services. Here’s what you need to know about how to get ahead and stay there in 2024. Demand generation data plays into strategies designed to win trust and create demand. Here’s what B2B marketers need to know for 2024 and beyond.

Analytics 91

Analytics User-Generated Market Trends Customer Journey 91

Search Engine Land

OCTOBER 12, 2023

In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. Your decision ultimately depends on your renovation goals, budget, and how much you value the unique craftsmanship of your mosaic floor. SEO professionals also need to step up.

SEO 118

SEO Transform Market Segmentation Price 118

Tiecas

FEBRUARY 21, 2024

Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. How do you help customers save time and money or improve their operations? In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Digital Marketer

JULY 3, 2023

You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. A way to break free from the relentless cycle of on-demand marketing and step into a world where you’re in control. We’re going to show you how to stop reacting and start planning. Ready to break free?

Marketing Strategy 82

Marketing Strategy Fashion Customer loyalty Marketing 82

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Transform 96

Transform eCommerce Retail Marketing Automation Platform 96

Hubspot Marketing

DECEMBER 19, 2023

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. But here's the catch: You must know how to use AI effectively. I also share insights from Amazon sellers who use AI in multiple business areas. Open AI had yet to open up the floodgates with ChatGPT back then.

Price 90

Price Transform User-Generated Market Trends 90

Search Engine Land

APRIL 30, 2024

Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” For eight years, no one thought that would ever happen, but it did. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. Now, think about this. Is SEO dead?

SEO 113

SEO Thought Leadership User-Generated Shipping 113

Scoop.it!

APRIL 11, 2024

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy Image sourced from ON24 ALT: Percentages of businesses and audiences leveraging webinars Enhanced Audience Engagement Enhanced audience engagement is the biggest benefit of a content marketing webinar strategy. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Litmus

FEBRUARY 29, 2024

There are 4 billion daily email users that across all generations, business verticals, and email is uniquely positioned to help brands drive revenue efficiently and effectively across all stages of the customer journey. The email marketing landscape in 2023 was tumultuous to say the least.

Customer Journey 86

Customer Journey Marketing Marketers User-Generated 86

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. for Danone Aptamil baby formula showed a 37% boost in sales when programmatic DOOH was combined with other channels. Digital out-of-home (DOOH) is continuing to expand and evolve. Why we care. Programmatic DOOH.

CMO 123

CMO Advertising Advertisers Retail 123

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. From fundamentals to how to measure it and why you should even bother with it, we’ve got you covered. So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92