Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes. Designing intuitive user journeys that lead to desired actions.

CRM

Hubspot Marketing

OCTOBER 18, 2024

Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way. Is your event in-person, virtual, or hybrid?

Event Marketing

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report. I’ve been there too.

Analytics

Martech

NOVEMBER 12, 2024

It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools. It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools. For CMOs, this is a call to action.

Marketers

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.

Marketing Strategy

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Hyper-personalization at scale With AI’s ability to analyze vast amounts of data and generate tailored content, we’re entering an era where every customer interaction can be uniquely personalized.

Transform

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team? The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency.

Key Performance Indicator

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Answer: Welcome emails are a crucial component of any email marketing strategy. Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers.

Customer loyalty

Martech

AUGUST 6, 2024

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. It’s time to discover new consumer engagement strategies that are more effective in crowded marketplaces. How can brands seize the moment? Marketers around the world breathed a sigh of relief.

Marketing Strategy

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. Up to 72% of U.S.

Transform

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Paid plans start at $6/month/channel.

Price

Marketing Insider Group

AUGUST 27, 2024

Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention.

Manufacturing

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Brands that authentically connect with menopausal consumers through storytelling and inclusive messaging build deeper, more meaningful relationships.

Health

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. To help you more easily secure the right partnerships, we’ve created a 5-stage influencer outreach strategy. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. This guide explains how to do that. Well, they’re the backbone of every successful marketing strategy. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. But it was E.

Price

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated

Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? Your team must know how to log into your platforms and navigate the interfaces. I’m a fan of AI and use it myself, even teaching others how to use it. Here are my recommendations — along with a warning.

Marketers

Martech

DECEMBER 16, 2024

By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems. While this might seem daunting, adapting your SEO mindset and strategies can ensure you stay ahead and help your clients and teams thrive. Your work defines how heavy it is. Large language models (LLMs).

Transform

The Marketing Operations Leader

JANUARY 2, 2025

You’ll learn exactly how to build, lead, and scale a marketing ops function from scratch—drawing from real-world lessons I’ve learned leading teams and solving complex problems. Your goal is to build foundational knowledge and hands-on experience. Try UTM.io and get your time back.

Non-Profit

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. Here’s how you can make the most of this innovative platform: 1.

Transform

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? Let’s get started.

Education

Hubspot Marketing

SEPTEMBER 9, 2024

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. If you’re scratching your head, don’t worry.

Gen Z

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. How hard could it be? I had to take the community-building playbook I knew well and adapt it to a new platform: LinkedIn. Heres how I did it. Everyone told us we were mad.

Transform

Search Engine Land

JULY 29, 2024

How GEO differs from SEO. How generative AI/answer engines work. How GEO works. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. How is GEO similar to SEO? Why GEO is important. What is GEO?

User-Generated

Vertical Response

DECEMBER 21, 2024

Crafting compelling subject lines with personalization and urgency significantly boosts open and click-through rates. Crafting compelling subject lines with personalization and urgency significantly boosts open and click-through rates. Personalization can make a world of difference. Understanding your customers needs is crucial.

Email Marketing

Hubspot Marketing

NOVEMBER 15, 2024

Let’s chat about how this approach can help you accomplish more with your campaigns. Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Table of Contents What is holistic marketing?

CMO

Buffer Marketing

MARCH 26, 2025

edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy. In January 2025, we held our fourth (!)

Transform

Marketing Insider Group

JULY 24, 2024

From there, you can optimize your strategies and achieve the desired results. Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. Tracking website traffic is crucial because it shows how well your content attracts and retains audience interest.

Content Marketing

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

A marketing plan is a foundational piece of any marketing strategy. Let’s break down the steps I took, how the plans turned out, and how you can replicate them. How to Create a Marketing Plan with AI I tested two AI tools and approaches for creating a marketing plan : a chatbot and a generator. hours back weekly.

Marketing Plan