Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. What is a video Pin?

Shoppers

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Gen Z

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. We’ll also provide data, examples, and insights that illustrate how these trends shape the future. By 2025, integrated advertising strategies will no longer be optional.

Gen Z

Sprout Social

JUNE 11, 2025

Kevin Hoffman, Chili’s CEO, told the Wall Street Journal : “We saw that people on social media were posting their fast food receipts and complaining about how expensive their meals were. They’ve since applied that same formula to marketing their Chicken Crispers against competitors on social. But what does it mean to be bold?

Branding

Sprout Social

MARCH 14, 2025

This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. or Can you show how it looks with heels? How does live social shopping work? Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. Sounds too good to be true?

Branding

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind.

Gen Z

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer Marketing

Martech

NOVEMBER 4, 2024

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market.

Transform

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Build an Instagram marketing strategy 7. Let's get into them all. Avoid buying fake followers 2. Use relevant hashtags 9.

Social Media Marketing

Sprout Social

APRIL 21, 2025

Micro-influencers and the niche communities theyre part of have become tastemakers in certain subcultures and industries, creating conversation and boosting virality of trends on social. Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. Theres a subreddit for you.

Branding

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. You follow trends. Trust your gut.

eCommerce

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. In other words, how much would you have to spend on advertising to get the same level of attention? And, it works if you have deep pockets.

PR

Martech

JULY 24, 2024

What does this mean for marketers? Not only does Gauff show how the Bose Ultra Open Earbuds can conveniently play music during intense tennis rallies, but the spot also provides a cross-culture connection with a cameo by British rapper Little Simz. Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. In the U.S.,

Gen Z

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment.

Gen Z

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. And, frankly, some days you don’t have the time to create fresh social content from scratch. When it comes to social content creation, it pays to work smarter, not harder.

Whitepaper

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Transform

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Planning before Halloween ensures ample time for strategy development.

Marketing Strategy

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The report also found that approximately one in five Australians creates social media content to generate income. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Influencer Marketing

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? Q: Are attention spans really getting shorter?

User-Generated

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z

Buffer Marketing

JULY 17, 2025

Now, TikTok is joining the party with bulletin boards, a new broadcast messaging tool that lets creators and brands share updates directly with followers, right inside the TikTok inbox. Who can access it, and how should you use it? What are TikTok Bulletin Boards? It’s about community. YouTube has community posts.

Communications

Sprout Social

FEBRUARY 28, 2025

Social touches every aspect of how businesses operate and grow. We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Social media has become a key part of the UK’s digital world.

Gen Z

Hootsuite

JANUARY 17, 2025

Those news influencers create content about a wide variety of topics important to social media advocates. Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. What is social media advocacy? In the U.S.,

Promotion

SocialPilot

AUGUST 22, 2024

Threads or Instagram Threads is the latest entrant in the roundup of social media channels and caused quite a stir when it was launched in 2023. This made many realize how impactful Instagram Threads is going to become in the near future. Now, coming back to the subject of Threads, here’s how you start: 1.

User-Generated

Buffer Marketing

AUGUST 12, 2024

I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos.

SEO

Martech

JULY 22, 2025

Leading marketers orchestrate value across channels buyers choose — when and where it matters. How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. In this buyer-first world, relevance is the differentiator.

Gen Z

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers. Once you’ve segmented your supporters, you can create personas based on each segment.

User-Generated

Customers.ai

DECEMBER 9, 2024

Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is now at the center of a heated Supreme Court battle? How did we get here? It all started with rising concerns about data security and TikToks connection to Chinas ByteDance, sparking calls for a nationwide ban.

Advertising

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! But how do we control it?” Let me explain. It’s actually great for business.

Branding

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Use these statistics to see how your social media performance compares to the rest of the industry.

Gen Z

Sprout Social

JULY 18, 2025

Then, we’ll offer some best-practice advice so you can tailor your social strategy and optimise your marketing all year round. This signifies an immense opportunity for brands, especially if you plan sales and social strategies around local trends. Australians don’t just love to shop—they love to shop online.

Retail

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.

Gen Z

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. One huge lesson is how originality and consistency can lead to Brand loyalty and almost a cult following. Waves can be bad, that’s how we get natural disasters. How do you recover? Check out Chipotle’s TikTok.

Energy