Hubspot Marketing

DECEMBER 10, 2024

Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success. per click to your website for the keyword printed song lyrics. SEO for startups can be overwhelming but dont let it keep you from getting started.

SEO 135

SEO Gen Z Finance User-Generated 135

Marketing Insider Group

AUGUST 27, 2024

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. The manufacturing space will have an estimated output of $35.2

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: SEO Strategy: How to Create an Effective Plan 2. You’re in the right place.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Let’s break down what each one offers and how to decide which will give you the most return for your efforts. Paid search (Google, Bing) Display ads on websites Sponsored content or influencer collaborations What is Organic Media?

Branding 128

Branding SEO User-Generated Price 128

Trade Press Services Newsletter

AUGUST 1, 2024

New research from Forrester reveals just how essential trust is in the B2B marketplace. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience. One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction.

Whitepaper 189

Whitepaper Branding Thought Leadership Marketing 189

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. Focusing on average time on page, pages per session, and social interactions helps you create content that resonates with your audience.

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Martech

AUGUST 22, 2024

There’s nothing wrong with using generative AI to create marketing copy. Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. But where to start? For research, I prefer Perplexity.AI

Transform 139

Transform Copywriting User-Generated Marketing 139

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. How to Engage Consumers That Don’t Speak Your Brand’s Primary Language A common misconception about engaging consumers who speak different languages is that all you have to do is translate your existing content.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. User intent plays a big role here.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. This framework helps you map ideal interactions.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Martech

NOVEMBER 18, 2024

It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care.

Transform 128

Transform Global Marketing Marketing Marketers 128

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Heres how the humans will lead the charge in navigating key trends shaping the future of marketing. With that, 2023 became the year of humans understanding genAIs capabilities.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Marketing Insider Group

AUGUST 12, 2024

Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge. Image Source The design and customization of your website play a critical role in capturing and retaining visitor attention.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi! 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time.

Price 123

Price Thought Leadership Transform User-Generated 123

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. To begin A/B testing your headlines: Create two different versions of a headline for the same content piece.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Businesses Grow

JULY 17, 2024

How un-curious of me. Curious marketers don’t just follow trends; they create them. ” to your website and call it a day. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. Curiosity is the spark that ignites innovation in marketing. They probe. They ask “why?”

Marketing 117

Marketing Marketers Email Marketing Customer 117

Search Engine Land

OCTOBER 8, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Advanced segment building with Google Tag Manager event integration lets you track anything you want on your website. Clarity allows you to review different user sessions and see how people use your website.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. They offer visual proof of your product’s impact, enhancing credibility.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Adaptation : Focus on “visit-website-intent” keyphrases. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. They aim to answer questions without needing to click on other websites. Dig deeper: How will generative AI impact website rankings and traffic?

PR 88

PR User-Generated SEO New Technology 88

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content. That’s what Chrome extensions can do for you. I couldn’t work as an SEO without all of my favorite extensions.

SEO 114

SEO Price User-Generated Analytics 114

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Let's get into them all.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Martech

OCTOBER 31, 2024

Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Hubspot Marketing

DECEMBER 3, 2024

The way we build a business for long-term success is by caring about how we spend our time. The way we build a business for long-term success is by caring about how we spend our time. My first virtual assistant, Caitlyn, asked me how I was using it, to which I rambled on about how I ‘map out my dream life’ there.

Product 112

Product User-Generated Transform Energy 112

Hubspot Marketing

JULY 15, 2024

There‘s just one problem: You’re not sure how to hire a community manager. Keep reading to learn everything you need to know about how to hire a community manager. This website includes a job board where you can post and search for community management positions. What qualities should you look for when hiring?

Management 128

Management Finance Communications Entertainment 128

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Buffer Marketing

OCTOBER 31, 2024

This guide could help you get started: Instagram 101: A Step-By-Step Guide on How to Use Instagram What content performs well on Instagram? Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas?

Transform 121

Transform PR Product User-Generated 121

Buffer Marketing

AUGUST 7, 2024

So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.   Of course, verify the authenticity of influencers' followers and engagement.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Hubspot Marketing

JANUARY 8, 2025

You got them on your website, they're sure to buy now! And its even tougher to sell your brand when youre selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website. Easy, right? Except its usually not that simple.)

Price 112

Price User-Generated Finance eCommerce 112

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. That said, let's get into it.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. How Hush Blankets Grew to $48M Through Customer Conversations By talking to customers, founders Aaron Spivak and Lior Ohayon turned $4,000 into $48M in 48 months. You follow trends. Copy competitors. Trust your gut.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Hubspot Marketing

NOVEMBER 13, 2024

Last year I did audits of multiple ecommerce websites, and found the same opportunities for improvement over and over again from the perspective of how brands can do a better job of converting more of their ideal consumers who are part of underrepresented and underserved communities.

eCommerce 128

eCommerce Retail Food Price 128

Buffer Marketing

JULY 22, 2024

  So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. When creating a Facebook Ad, you can get specific with demographics about Facebook users like gender, location, and age. What are the benefits of advertising on Facebook?

Advertisers 116

Advertisers Advertising User-Generated Management 116

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages.

B2C 130

B2C Millennials Customer Journey User-Generated 130

AWeber

JULY 23, 2024

Creating a digital business card can be a game-changer for your networking and marketing efforts. Here’s how: Step 1: Choose a Digital Business Card App Start by selecting a digital business card app. There are many benefits to creating a virtual business card for yourself. Company logo: Insert your brand's logo.

User-Generated 98

User-Generated Customer Branding Marketers 98

Backlinko

DECEMBER 5, 2024

But how did it get there? Claim and Optimize Your Google Business Profile Google Business Profile (GBP, formerly Google My Business) is a free tool that lets you manage how your business appears across Google platforms like Search and Maps. What Is Local Search Marketing? Customers that are close to making a purchase.)

Search Marketers 102

Search Marketers Marketing Marketers SEO 102