Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. How will the absence of third-party cookies impact PPC campaigns?

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

Businesses Grow

DECEMBER 27, 2023

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my business. From that moment on, I vowed to make more decisions based on joy, rather than career opportunities or money. So here it is.

Email Marketing 128

Email Marketing Customer Place Management 128

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. After that, how to improve prompts to get even better answers from me. Building a good audience and segmenting it based on attributes like intent and value is crucial for success.

Customer 87

Customer CMO User-Generated Advertising 87

Martech

APRIL 19, 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. What do modern customers (Society 5.0) What do modern customers (Society 5.0)

Retail 92

Retail New Technology Branding Customer 92

Rock Content

MAY 12, 2024

Some chatbots, like ChatGPT, are text-based and operate on platforms, while others may use voice interfaces or be integrated into specific messaging apps. For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end.

Communications 83

Communications Customer CRM User-Generated 83

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Clustering models. Outliers models.

Analytics 102

Analytics Logistics CRM Customer Journey 102

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Transform 126

Transform CRM Finance Communications 126

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Performance Marketing 108

Performance Marketing Branding Customer Acquisition Customer loyalty 108

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Law 101

Law Customer loyalty Advertising Advertisers 101

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation is the integration of AI with the automation of repetitive, rules-based tasks. What is AI automation?

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Search Engine Land

APRIL 19, 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. What do modern customers (Society 5.0) What do modern customers (Society 5.0)

Retail 81

Retail New Technology Branding Customer 81

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing?

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers.

Transform 117

Transform Customer Journey Marketing Marketers 117

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 101

Management Branding User-Generated Energy 101

Businesses Grow

NOVEMBER 6, 2023

How do we stay relevant? This is an ability to be able to share your ideas, communicate effectively both offline and online, grow an audience, and build communities for the brands you’re advocating. It also means you must have a methodical and data-based approach to learning. Of course there is a lot of interest in that!

Global Marketing 123

Global Marketing Marketing Marketers Communications 123

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. And we’re not just talking about “Hello %%first_name%%.”)

Transform 103

Transform Email Marketing CRM Product 103

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. I have immense gratitude for our more than 30,000 customers—we’re here because of you.

Product 111

Product Transform User-Generated Customer 111

Buffer Marketing

MAY 9, 2024

Social media search is growing. So, in this article, we’ll share some insight into LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required. An optimized company page makes it easier for customers to find your services, increasing traffic and boosting lead generation.

SEO 122

SEO User-Generated Thought Leadership Social Media Marketing 122

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. I just stood in our living room explaining why I created the product and how to use it. Here are four moves that helped us grow from prototype to beloved product so rapidly.

Product 98

Product PR Manufacturing Retail 98

Businesses Grow

MAY 20, 2024

A new competitor on the West Coast stunned my customer by taking nearly all of the lucrative California customer business—about one-third of the total market—in just a year. The California-based competitor went after the West Coast market because it also had a shipping cost advantage over my Midwest-based client.

Shipping 54

Shipping Non-Profit Price Marketing 54

Scoop.it!

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. How do they do it? Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. To start, take a look at your current customer base.

Marketing 86

Marketing Marketers Health User-Generated 86

Rock Content

APRIL 12, 2024

We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. “ This shift is clear in how marketers are using AI in all sorts of ways, from chatbots providing quick customer support to AI-powered analytics offering deep insights into consumer behavior.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet.

CRM 115

CRM Price Customer Marketing 115

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Image: IAB.

Advertising 108

Advertising Advertisers Entertainment Marketing 108

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 99

Customer loyalty Customer Food Entertainment 99

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 101

Customer B2C Transform Retail 101

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey.

Marketing Plan 119

Marketing Plan Retail Education Advertising 119

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 98

Customer loyalty Customer Food Analytics 98

Search Engine Land

DECEMBER 21, 2023

Ongoing SERP optimization will be critical as we expect zero-click results to grow due to SGE. Create personalized content based on user intent and touchpoints. How a user interacts with your content is just as important as the content itself. Create content based on the buyer’s journey at every touch point.

Real Estate 128

Real Estate Transform User-Generated Customer Journey 128

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. After that, how you can improve prompts to get even better answers from me. Data and personalization: Brands need to create a highly personalized experience for their customers. I am the first generative AI chatbot for search marketers.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Martech

MARCH 28, 2024

Improved efficiency How many of the things that you do daily can be done faster with a little help from AI? Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. That’s no surprise.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Martech

JANUARY 3, 2024

How will these opportunities shake out in the upcoming year? While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. We’d like to know how it’s been for you. And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Next, how will you determine success? Next, how will you determine success? Here are a few ways to find your “just right.”

Customer loyalty 85

Customer loyalty New Technology Price Product 85