SocialPilot

APRIL 25, 2024

Creating content is just one piece of the puzzle. Whether you’re a seasoned content creator or just getting started, knowing how the ins and outs of YouTube Studio can simplify your workflow and put you in charge. This section is categorized into six types: Videos, Shorts, Live, Playlists, Podcasts, and Promotions.

Analytics 81

Analytics Transform Management Video Marketing 81

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Key Performance Indicator 93

Key Performance Indicator SEO Analytics Shipping 93

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Let’s take a look at how these innovations will help your advertising efforts.

Law 104

Law Customer loyalty Advertising Advertisers 104

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing.

Real Estate 117

Real Estate User-Generated Price SEO 117

Search Engine Land

APRIL 9, 2024

If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency. ” How it works. ” How it works. No shopping video is needed. Shopping Collections.

Promotion 104

Promotion Management Product Branding 104

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate.

Analytics 97

Analytics SEO Promotion Food 97

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Analytics 142

Analytics Advertising Advertisers Search Marketers 142

Search Engine Land

DECEMBER 21, 2023

Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. Google released several algorithm updates this year around the quality of content and page experience. Keep publishing fast-loading pages filled with relevant, helpful, valuable and unique content.

Real Estate 132

Real Estate Transform User-Generated Customer Journey 132

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches. What Is TikTok SEO? What Is TikTok SEO?

SEO 93

SEO User-Generated Analytics Gen Z 93

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Let’s take a look at how these innovations will help your advertising efforts.

Law 84

Law Customer loyalty Advertising Advertisers 84

Search Engine Land

APRIL 16, 2024

Analysis of non-search channels for content. How your in-focus keywords might have changed since you originally optimized for them. Some tools to play immediately if you haven’t yet include: Heat mapping tools (I like Hotjar because even its free version gets you plenty of information about how users interact with your site).

SEO 118

SEO User-Generated Communications Search Marketers 118

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Transform 113

Transform User-Generated Analytics Management 113

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins!

SEO 113

SEO Education User-Generated Entertainment 113

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. Why we care.

Product 124

Product Advertising Advertisers Search Marketers 124

Buffer Marketing

OCTOBER 9, 2023

And how do you find these results? YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. Through your analytics.

Analytics 98

Analytics Entertainment Promotion SEO 98

Neil Patel

FEBRUARY 3, 2023

How Has The Search Landscape Changed? There’s a lot of content for the Googlebots to comb through to get it right (which is why the algorithm keeps getting a facelift). Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. Search is like the front door to your website. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

APRIL 17, 2023

What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI. How are Creators and Marketers Using AI? A video treatment is a way to convey a project's concept or story.

Marketing 138

Marketing Marketers SEO Place 138

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. How much are hot tubs?”

Marketing Strategy 117

Marketing Strategy Marketing Marketers Shipping 117

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer. Then hit ‘pay.’

Promotion 116

Promotion Advertising Advertisers Price 116

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Optimize the first two actions on content pages that don’t target the right keywords Are you leveraging the value of educational content ?

SEO 122

SEO Transform Copywriting Law 122

Search Engine Land

MAY 6, 2024

Page content (removal/additions). Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless. Concentrating the SEO value across fewer URLs on a new website can actually see ranking improvements.

SEO 115

SEO Analytics Communications Management 115

Search Engine Land

FEBRUARY 28, 2024

Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. For example, as you optimize for search engine rankings, you shouldn’t sacrifice the authenticity and relevance of your content. Websites with shoddy user interfaces might fail to retain visitors’ attention.

SEO 116

SEO Customer Journey Marketing Strategy Digital Marketing 116

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing.

Customer Journey 116

Customer Journey SEO Customer Transform 116

Search Engine Land

MAY 3, 2024

As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Don’t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content.

User-Generated 104

User-Generated SEO Price Customer 104

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 107

SEO Analytics User-Generated Price 107

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Scoop.it!

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. If you’re wondering how to make this happen, this article is exactly what you need. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

FEBRUARY 27, 2024

In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. So, I found a lovely blue mat for about 20 dollars and added it to my cart. Is it just about prices or something else?

Branding 100

Branding Price Customer loyalty Marketing 100

Scoop.it!

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Management 89

Management SEO Content Marketing Customer Marketing 89

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. But how powerful is it really , you ask? million digital video viewers in the United States alone.

Video Marketing 125

Video Marketing Millennials User-Generated Education 125

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how you can improve prompts to get even better answers from me.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketing 139

Search Engine Land

OCTOBER 2, 2023

In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content. Why we care. Memberships revenue analytics.

Analytics 118

Analytics Advertising Advertisers Search Marketers 118

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. How it works. Where are Video and Connected TV (CTV) ads served? Why we care. Getting started.

Advertising 132

Advertising Advertisers Product Product Marketing 132

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Table of Contents What is social media ROI? Let's dive in. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Scoop.it!

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Buffer Marketing

OCTOBER 23, 2023

The beauty of short-form video is that it allows anyone to become a creator. Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Speaking of hashtags , remember to use at least three per video. Let’s get into it. 

Analytics 126

Analytics Promotion Transform SEO 126