Rock Content

MARCH 21, 2024

This tool is becoming increasingly popular in online marketing because it can reach users efficiently. Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. The costs are rising Traditional digital advertising is not only competitive, it is becoming cost-intensive.

Branding 97

Branding eCommerce Affiliate Marketing Advertising 97

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

Traditional Marketing 126

Traditional Marketing Marketing Marketers Digital Marketing 126

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 127

Transform SEO Search Marketers Branding 127

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Advertising 52

Advertising Advertisers Branding Market Research 52

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Here’s how. Many brands may instinctively cut back on their ad budgets during a slowdown.

Branding 119

Branding Finance Marketing Marketers 119

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 78

Real Estate Marketing Marketers Promotion 78

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 98

Branding User-Generated Key Performance Indicator Promotion 98

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. All these digital features have now come to out-of-home.”

CMO 120

CMO Advertising Advertisers Retail 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 122

PR SEO Branding Non-Profit 122

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. So, how do you create this stronghold? Advancements in data and technology are meant to make our lives easier.

Customer 102

Customer Finance PR CMO 102

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be. But what about businesses — what do they think about social commerce?

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. My first in-person event was overwhelming.

Event Marketing 123

Event Marketing Customer Journey Content Marketing Management 123

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. We are excited to bring you the latest industry news, valuable insights, and updates to help you stay ahead in the digital landscape. I am trained with Search Engine Land content.

SEO 102

SEO Education Promotion User-Generated 102

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Transform 126

Transform Entertainment Social Media Marketing Marketing 126

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. It’s about creating meaningful interactions and standing out in a digital world filled with information overload. This is a leap from simple keyword matching to predictive, context-aware results.

Transform 130

Transform User-Generated SEO Analytics 130

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. Mental Health Awareness Month presents a critical opportunity for mental health professionals to elevate their visibility and connect with those needing help.

Health 52

Health Transform Education Marketing 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? How can we increase engagement and guide these unseen visitors toward becoming known? Journey stage tagging.

Transform 98

Transform Customer Journey Analytics Millennials 98

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 98

Customer loyalty Marketing Marketers CMO 98

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 108

Marketing Strategy Marketing Marketers SEO 108

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. They’re not sure how to get started. You’re still seeding valuable brand awareness that will pay dividends down the road. Last July, they cut that spend to $1,000.

Advertising 93

Advertising Advertisers Marketing Mix Place 93

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 115

Education Health Management Branding 115

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform 95

Transform Key Performance Indicator Customer Journey Marketing 95

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Sprout Social

JANUARY 24, 2024

Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 100

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 100

Sachs Marketing Group

JANUARY 5, 2024

In the digital era, gaining online visibility has become a competitive battleground. In this article, we share 14 benefits of PPC advertising and how PPC ads can help you grow your business fast. Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked.

Advertising 65

Advertising Advertisers Customer Acquisition User-Generated 65

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. We present to you interactive e-books.

Transform 81

Transform Key Performance Indicator User-Generated Education 81

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers.

SEO 98

SEO Branding User-Generated Digital Marketing 98

Search Engine Land

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 113

Education Health Management Branding 113

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. I had to work with large sets of images for a project.

Advertising 73

Advertising Advertisers PR Millennials 73