Sachs Marketing Group

JANUARY 8, 2024

These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter).

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Scoop.it!

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? The short answer: You improve your search visibility, trust, and ranking. The short answer: You improve your search visibility, trust, and ranking.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Let’s get into it.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google.

Transform 108

Transform eCommerce SEO Promotion 108

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. Here’s how to advertise your business online with PPC ads and maximize visibility.

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Search Engine Land

NOVEMBER 17, 2023

Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. UGC is a game-changer in digital content.

User-Generated 116

User-Generated SEO Education Promotion 116

Jeff Bullas

JANUARY 30, 2023

In March 2009 I sat in my home office with a blank computer screen in front of me. On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. So the upside.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Dig deeper: Is TikTok a search engine?

SEO 112

SEO Gen Z User-Generated Entertainment 112

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. How to add a link to an Instagram post.

User-Generated 98

User-Generated Place Branding SEO 98

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience.

SEO 115

SEO PR Branding Customer 115

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. Keep Content Organized with Tags 🏷️ Tags help you organize all of your ideas in one place.

User-Generated 108

User-Generated Management Analytics Place 108

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches. What Is TikTok SEO? That’s around 17.5%

SEO 95

SEO User-Generated Analytics Gen Z 95

AWeber

FEBRUARY 6, 2024

On one hand, they have access to a huge audience of active buyers, but on the other hand, they are facing fierce competition. If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed? If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed?

Promotion 94

Promotion Shoppers Advertising Advertisers 94

Sachs Marketing Group

FEBRUARY 1, 2023

Instagram is one of the fastest-growing social media platforms , with over 1 billion active users and counting. Instagram offers businesses a unique opportunity to connect with potential customers, build brand awareness, and drive sales. Need help with your social media development ?

Analytics 52

Analytics Branding Product Customer 52

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. They may even like it and follow brands they adore.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Sachs Marketing Group

NOVEMBER 17, 2023

You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media.

SEO 91

SEO Promotion Health Customer 91

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers. In this article, we’ll show you how to build your brand with Instagram. (If

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Buffer Marketing

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

Food 121

Food Branding Promotion Product 121

Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 122

SEO PR Promotion Customer Journey 122

Buffer Marketing

OCTOBER 23, 2023

With a phone and the Internet, you can start growing a platform for yourself. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner.   This is as true for YouTube Shorts as for any other platform.

Analytics 131

Analytics Promotion Transform SEO 131

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds.

Social Media Marketing 121

Social Media Marketing Promotion Advertising Advertisers 121

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Why Is Instagram a Powerful E-Commerce Tool? 10 Ways to Grow an E-Commerce Brand on Instagram.

Branding 144

Branding User-Generated Price Shipping 144

Search Engine Land

JANUARY 29, 2024

This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy. This enables brands to develop a “search everywhere” strategy and grow their share of search. What is a search universe analysis?

Gen Z 115

Gen Z User-Generated SEO Millennials 115

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? Their strategies can help you grow your online business to unimaginable heights. They share their secrets and unique tips to make the algorithm dance to your tunes to gain followers and leads.

Management 90

Management Social Media Marketing Finance User-Generated 90

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. Explain your content.

Millennials 98

Millennials Real Estate SEO Product 98

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. and understanding how these elements form grammatically correct sentences.

Transform 134

Transform SEO User-Generated Whitepaper 134

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. You don’t want to overwhelm your followers or feel like you’re spamming the news feed. But how much is too much? How much is too little? Well, good news: you can stop your social posting panic spiral.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? The brand gets increased product visibility and awareness. The brand gets increased product visibility and awareness. Stay on top of things, grow, and beat the competition. View this post on Instagram.

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. How did we get to this point? Those sites had a classifier assessed against them at the site-level causing rankings and visibility to plummet.

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Search Engine Land

JANUARY 27, 2023

Beyond Google: The reality of today’s search landscape As the competition online increases, the best way to do right by our clients is to ensure we’re working to improve their visibility, not just on search engines like Google, but also on social media platforms where their target audiences are searching. SUBSCRIBE See terms.

Gen Z 127

Gen Z Fashion Food Entertainment 127

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Neil Patel

OCTOBER 17, 2020

Like any shortcut, buying Instagram followers can be very tempting. Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. Increase your Instagram following by 25% at shockingly low rates!“. How People “Think” Buying Instagram Followers Will Help Them? And why not?

Fashion 145

Fashion Entertainment Education Food 145

Buffer Marketing

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Connect your Instagram account to Buffer, for free.

User-Generated 106

User-Generated Marketing Plan Promotion Management 106

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. What factors impact your YouTube engagement rate?

Analytics 95

Analytics SEO Promotion Food 95

SocialPilot

JANUARY 31, 2024

Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. It helps you to evaluate your steps and learn from others’ mistakes. These personalities have a great online presence, and their audience strongly trusts them. billion by 2028.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Search Engine Land

FEBRUARY 15, 2023

Younger audiences are looking for a visual experience and prefer to use TikTok over Google. Google SVP Prabhakar Raghavan has previously noted that younger audiences go to Instagram and TikTok to find shopping and dining suggestions based on peer reviews – completely overlooking Google Search and Maps. SUBSCRIBE See terms.

Customer Journey 96

Customer Journey Marketing Marketers Shoppers 96