Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. They aren’t loyal to brands.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. This lack of awareness is a common struggle for B2B companies. So how do you get your offering in front of the right people and educate them on why you’re the best solution? It makes them fall in love with your brand.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Your goal?

Marketing 100

Marketing Marketers User-Generated Promotion 100

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. Let’s explore how to make your brand stand out and draw in those crucial initial engagements. They want money.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Jeff Bullas

FEBRUARY 13, 2023

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

NOVEMBER 18, 2022

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. 7 Benefits of Influencer Marketing. Image Source.

Influencer Marketing 131

Influencer Marketing Marketing Marketers Market Trends 131

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt: How to market myself on TikTok. Collaborate with influencers: Partnering with popular TikTok influencers can help expand your reach and gain credibility.

Entertainment 94

Entertainment Social Media Marketing Fashion User-Generated 94

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? You can’t start optimizing your marketing until you have covered the basics. Are your prices competitive?

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

Market Research 103

Market Research Branding Place Customer Journey 103

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Customer loyalty 104

Customer loyalty Digital Marketing Marketing Marketers 104

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Digital Marketer

MARCH 1, 2024

Content Marketing 7.5 And if you look at it, truly look at it, you will know how true the statement is. Content marketing goes beyond promoting products. Want to get certified in Content Marketing? Want to get certified in Content Marketing? When it comes to content marketing, the sky is the limit.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 101

Retail Branding User-Generated SEO 101

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 114

Education Health Management Branding 114

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Search Engine Land

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Education 110

Education Health Management Branding 110

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors.

PR 119

PR SEO Branding Non-Profit 119

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. Ecommerce SEO can be painful.

eCommerce 82

eCommerce PR Real Estate SEO 82

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

AWeber

FEBRUARY 6, 2024

If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed? So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. That creates a good-news, bad-news dilemma for Etsy sellers.

Promotion 94

Promotion Shoppers Advertising Advertisers 94

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Buffer Marketing

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. That’s dark social.

Analytics 103

Analytics User-Generated Digital Marketing Communications 103