Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. Collaborate with social media and PR teams to create a more holistic marketing strategy.

SEO 112

SEO PR Transform eCommerce 112

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. How are you positioning your brand/product? No matter how the copy is created, it must help convince them your product is the right choice. There were over 15 billion worldwide visits to Amazon.com in 2023. They want customers to continue buying. On-page elements.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 83

eCommerce Gen Z Millennials Social Media Marketing 83

Businesses Grow

JANUARY 17, 2024

When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. ” So … I’m not a shopper.

eCommerce 104

eCommerce Fashion Shoppers Retail 104

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And is there anything I need to be doing?”

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 142

Gen Z eCommerce Shoppers Millennials 142

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't! and much more.

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And is there anything I need to be doing?”

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. As a result: Several brands are starting to charge customers for returning online purchases.

Fashion 110

Fashion eCommerce SEO Product 110

Hubspot Marketing

NOVEMBER 6, 2023

All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?" Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. However, the platform is still very new and has some drawbacks.

Gen Z 93

Gen Z Branding eCommerce Social Media Marketing 93

Digital Marketer

JULY 4, 2022

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. . According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 8 Key Factors for Ecommerce Business Success in 2022. Image via Statista.

eCommerce 82

eCommerce Logistics Affiliate Marketing User-Generated 82

Digital Marketer

DECEMBER 19, 2022

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? Moving Retail Online.

Transform 80

Transform eCommerce Retail Entertainment 80

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. How can you use the ‘crawl, walk, run’ approach?

Key Performance Indicator 91

Key Performance Indicator Customer Journey eCommerce CRM 91

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. This guide will cover: Twitter ecommerce features you need to know.

eCommerce 113

eCommerce Shoppers Shipping User-Generated 113

Hubspot Marketing

OCTOBER 11, 2023

It's interesting to look back at these iconic moments in the last 20+ years of social media. In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents What is the history of social media?

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Scoop.it!

NOVEMBER 2, 2023

And how does your product or service fit into the solution? And how does your product or service fit into the solution? Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. What motivates them?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

Gen Z 113

Gen Z eCommerce Fashion Retail 113

Businesses Grow

FEBRUARY 19, 2024

I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. Everybody did the work for me so I could enjoy media streaming, eCommerce, social media connections, and all the wonderful advantages of the modern web.

Food 124

Food Education eCommerce Branding 124

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 77

Advertising Advertisers Gen Z Social Media Marketing 77

Search Engine Land

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. How can you use the ‘crawl, walk, run’ approach?

Key Performance Indicator 82

Key Performance Indicator Customer Journey eCommerce CRM 82

Search Engine Land

OCTOBER 16, 2023

Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Transform 134

Transform Non-Profit Health SEO 134

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Digital Marketer

APRIL 26, 2023

Many businesses can create this personalized shopping experience to convert more browsers into buyers. Still, we regularly hear about the need for eCommerce personalization. Defining “personalization” in eCommerce Personalization and customization can feel like the same thing, but some important distinctions exist.

Customer loyalty 79

Customer loyalty eCommerce Shipping Shoppers 79

Neil Patel

MARCH 25, 2021

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. TikTok is the most-downloaded social app worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. We see four key factors that will determine if a business can adapt to this new data world. How do you align with their needs? Data incentivization.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Sprout Social

JULY 13, 2021

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. In the first half of 2020, there were more than 10 million ecommerce live-streaming sessions online and by March there were 560 million people watching live-streams in China.

Retail 121

Retail eCommerce Fashion Shoppers 121

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

User-Generated 101

User-Generated Social Media Marketing eCommerce Communications 101

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. Primarily for paid search, they can be adapted for SEO, paid social, retail media or other needs. Understanding the importance of this part of the business 1. Understanding your position 3.

Digital Marketing 101

Digital Marketing Retail Marketing Marketers 101

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences.

Advertising 89

Advertising Advertisers Transform Retail 89

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. 12 benefits of chatbots for businesses Chatbot advantages vary depending on the type you use and how you deploy them. billion in 2025.

Retail 138

Retail eCommerce Shoppers Customer Journey 138

Use Insider

DECEMBER 21, 2023

Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with WhatsApp business messaging —to completing transactions, such as choosing seats on flights or comparing car insurance premiums.

Branding 52

Branding User-Generated eCommerce Customer Journey 52

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In fact, the addictive video platform has carved out a whole new niche in the social selling market. In fact, the addictive video platform has carved out a whole new niche in the social selling market. Source: Kaja.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

Non-Profit 127

Non-Profit eCommerce CRM User-Generated 127

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90