Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Hubspot Marketing

OCTOBER 25, 2023

But as a site owner, how do you know if your site visitors and Google consider your website spammy? How do you track all this? How would you know? They Rarely Use Social Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Hubspot Marketing

AUGUST 21, 2023

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Buffer Marketing

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Real Estate 132

Real Estate Health Management Branding 132

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient.

Law 127

Law Marketing Marketers User-Generated 127

Search Engine Land

FEBRUARY 20, 2024

Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Another pro of YouTube hosting is that it’s easy to upload videos on the platform – much easier, anyway, than embedding them into your owned media, which you have to do with self-hosted videos.

Real Estate 124

Real Estate SEO Branding Place 124

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Research how the market has changed since last year: Do you have the same competitors?

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Neil Patel

MAY 27, 2021

A truly effective SEO strategy includes all of these strategies, plus regular optimization to ensure consistent returns. A truly effective SEO strategy includes all of these strategies, plus regular optimization to ensure consistent returns. Yet, only 0.78 percent of these searchers click results on the second page of Google.

SEO 145

SEO Analytics Real Estate Inbound Marketing 145

Hubspot Marketing

MARCH 29, 2022

We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? How much are marketers spending on content marketing? How much are marketers spending on content marketing?

Copywriting 90

Copywriting Market Research Content Marketing Marketing Strategy 90

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 112

Thought Leadership Place CMO B2C 112

SocialPilot

JANUARY 21, 2024

And yes, I will also share insights on how to avoid some common pitfalls that often derail influencer marketing campaigns. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. What is Influencer Marketing?

Influencer Marketing 94

Influencer Marketing Transform Promotion User-Generated 94

Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. Our “one team, one dream” ethos has helped us partner effectively with companies in the USA and across the world. Lock in your free digital audit today. .

Digital Marketing 115

Digital Marketing Marketing Marketers Advertising 115

Lynton Web

NOVEMBER 8, 2022

A portal audit can help companies better understand how they are actually using HubSpot and what they are doing well and not so well. What's surprising about HubSpot audits is how many people don't optimize HubSpot. It’s no secret that the less you optimize HubSpot the less effective it will be.

Fashion 98

Fashion Health CRM Management 98

Hubspot Marketing

MAY 11, 2023

And how much will it cost? In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. But where do you start?

Price 119

Price SEO eBook Succession Management 119

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate. What is a Content Audit? Why Does My Website Need a Content Audit?

SEO 144

SEO Content Marketing Analytics Place 144

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. I certainly have, multiple times. Select + New Automation and get your pixel.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

FEBRUARY 21, 2024

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes. Well, kudos to them.

Key Performance Indicator 114

Key Performance Indicator Advertising Advertisers Digital Marketing 114

SMA Marketing

JANUARY 19, 2023

The problem is, you don't know how to market your product online. You Have Growing Pains Once your business picks up steam and the orders are coming in, do you know how to scale your marketing efforts? They don't know how to use other marketing channels – in this case, the internet – to scale their business.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” How long should a social video be? Last year, 15.4

Transform 120

Transform Digital Marketing User-Generated Education 120

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Customer 101

Customer Price Transform Logistics 101

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

User-Generated 110

User-Generated Communications PR Health 110

Customers.ai

APRIL 21, 2023

AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. We will also provide tips on how to choose the right AI tools for your marketing needs.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

APRIL 20, 2023

For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging. However, B2B lead generation is far from a simple task.

Price 99

Price CRM User-Generated B2C 99

Hubspot Marketing

MARCH 30, 2022

These include: How frequently are you publishing content? Finding out how often you publish can tell you how best to visualize your editorial calendar regularly. How many people will use this editorial calendar? How complex is your content pipeline? How to Create an Editorial Calendar. Once a week?

Transform 145

Transform Management Place Product 145

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Hubspot Marketing

APRIL 5, 2023

What is demand generation? Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Why is demand generation different than lead generation ? Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Digital Marketer

MARCH 13, 2023

You can search for keywords related to your industry on social media platforms like Twitter, Instagram, and LinkedIn. Once you’ve identified potential influencers, it’s important to follow them across various platforms, including their social media, blogs, and even podcasts. until 2026?

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

DECEMBER 6, 2023

This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. What is a PPC competitor analysis?

Price 95

Price Advertising Advertisers SEO 95

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 109

Management CMO Marketing Marketers 109

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

DECEMBER 14, 2023

B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results. So, what is B2B SEO?

SEO 75

SEO Whitepaper B2C eBook 75

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

User-Generated 109

User-Generated Marketing Marketers CMO 109

Search Engine Land

JANUARY 4, 2023

As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click. As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click. Best Buy to sell search ads under its own in-house media company. Also on this day.

Search Marketers 108

Search Marketers User-Generated SEO Marketing 108

Martech

JULY 12, 2023

In short, each participant now has access to more data than they had before and can run a wider range of analytics, segmentation and insights. As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. What are data clean rooms?

Retail 98

Retail Advertising Advertisers Customer 98

Hubspot Marketing

JULY 5, 2022

When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business. However, when you think about SEO as a way to help your customers before they make a purchase, you'll see that the value pays dividends in the long run. How to Improve Google Positioning.

SEO 113

SEO Customer Journey User-Generated Promotion 113