Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

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Management User-Generated Analytics SEO 119

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

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Whitepaper Content Marketing Thought Leadership Marketing 127

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Because understanding CustomGPT could mean unlocking a new level of precision and personalization in your AI-driven initiatives. Well, according to OpenAI’s CustomGPT, now you can.

Transform 104

Transform Customer Management Communications 104

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Transform 111

Transform Manufacturing Pharmaceutical Analytics 111

Search Engine Land

APRIL 30, 2024

In the search landscape of the future, yes, people will still use the Google interface we know today for things like research and exploration. But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers. For eight years, no one thought that would ever happen, but it did. Is SEO dead?

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SEO Thought Leadership User-Generated Shipping 111

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. Understanding Google’s SGE SGE represents Google’s answer to the rising tide of AI-driven search engines, such as ChatGPT and Bing.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

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User-Generated Copywriting Advertising Advertisers 111

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care.

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Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

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Manufacturing Marketing Marketers CRM 123

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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Customer Journey Marketing Automation Platform CRM User-Generated 81

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. While the AI model is not without criticism, here’s my take on Gemini after field testing its capabilities.

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Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. Ease of use The best chatbot builders are designed to be user-friendly.

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Customer Non-Profit Real Estate Transform 104

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Build or buy?

Transform 124

Transform CRM Finance Communications 124

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

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Market Research Customer Marketing Marketers 111

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Transform 134

Transform Customer Customer Journey User-Generated 134

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 119

CRM Transform User-Generated Marketing 119

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

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CRM Manufacturing User-Generated Management 121

Hubspot Marketing

MAY 2, 2024

But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. But what does AI-created audio mean for the future of audio content? Let's get into it.

Transform 75

Transform User-Generated Advertising Advertisers 75

Hubspot Marketing

APRIL 12, 2024

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time. In many cases, we are the ones responsible for our own lack of productivity.

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Product Energy Food Management 106

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Buffer Marketing

APRIL 29, 2024

The use of AI to generate weird and wonderful imagery is definitely my favorite application of the cutting-edge tech. By now, we all know that AI image generators can come up with all sorts of fantastical, eclectic imagery. Here are my favorite AI image generators and how they stack up with one prompt in particular.

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User-Generated Gen Z Price Marketing 103

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. million pictures. “It

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Law User-Generated Promotion Branding 108

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

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Customer Transform CMO Retail 142

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

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Analytics Transform Key Performance Indicator CRM 113

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 101

Product Price User-Generated Social Media Marketing 101

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.

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Customer User-Generated Price Promotion 115

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing?

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Analytics Customer Journey User-Generated Customer loyalty 110

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Let’s take a look at how these innovations will help your advertising efforts.

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Law Customer loyalty Advertising Advertisers 99

Hubspot Marketing

APRIL 8, 2024

If used effectively, you can generate significant profit for companies. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices.

User-Generated 106

User-Generated Advertising Advertisers Communications 106

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 94

Transform Content Marketing Marketing Marketers 94

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. I started in digital project management nine years ago, and AI project management tools were unheard of. Today, my workflow relies on AI tools to keep my clients and team happy. What does AI project management software do?

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Management Price User-Generated CRM 107

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. trillion in annual global productivity. And you can have other stages, but that’s how I think about it.”

Customer 98

Customer Analytics CRM Product 98

Martech

APRIL 17, 2024

Use incremental innovation to create change. Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Call on vendor and tech partners to help us succeed. The answer is, sadly, not much.

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Email Marketing User-Generated Marketing Automation Platform Customer 123

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram.

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Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. In what ways can AI help drive your content marketing for better outcomes? On top of that?

Content Marketing 95

Content Marketing Marketing Marketers Analytics 95

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

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User-Generated eCommerce Social Media Marketing Copywriting 117