Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 112

SEO Gen Z User-Generated Entertainment 112

Jeff Bullas

DECEMBER 2, 2022

An audience that could change your life and grow your business without having to pay for attention. How do I know? In just a few years I grew a following of over half a million on Twitter with some growth hacking tactics that launched my online business. billion social media users. Why it matters.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales. Why we care.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Each also enables targeting options using keywords, interests and more. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature! learn more about promote in my ?

Promotion 114

Promotion Advertising Advertisers Price 114

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. Setting and scaling your budget. What TikTok is saying.

Advertising 117

Advertising Advertisers Search Marketers Marketing 117

Hubspot Marketing

MARCH 4, 2024

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. However, I can guarantee it's a good look for your brand and a great step in growing your platform.

Food 108

Food Entertainment Branding Marketing 108

Search Engine Land

MAY 16, 2024

During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Search was already fragmenting We don’t know exact data on overall Google Search usage in 2024 and how it compares to previous years. I just know it’s true. Clearly, he wasn’t wrong.

User-Generated 115

User-Generated Advertising Advertisers Search Marketers 115

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. How can you streamline the process?

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Hubspot Marketing

APRIL 5, 2024

However, it looks like it is making a comeback via TikTok Live Shopping. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 97

Gen Z Millennials Entertainment Manufacturing 97

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. Prompt ideas.

User-Generated 100

User-Generated Advertising Advertisers Branding 100

Buffer Marketing

FEBRUARY 15, 2024

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. In this article, we break down what you need to know about the TikTok Creativity Program.

Analytics 103

Analytics Law Health Entertainment 103

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Customer Journey 107

Customer Journey Advertising Advertisers Education 107

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. As of 2023, TikTok has over 1 billion active monthly users. However, showing up in the right places on TikTok is easier said than done. What Is TikTok SEO?

SEO 95

SEO User-Generated Analytics Gen Z 95

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. TikTok Predictions for 2024 1.

Gen Z 109

Gen Z User-Generated Education Food 109

Businesses Grow

MARCH 18, 2024

I attended a workshop on how to be a futurist. Very useful. ” An interesting idea: Imagine your brand as a character. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. What is its aesthetic? Is it safe?

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hootsuite

SEPTEMBER 25, 2023

Now you’re looking at your performance report, wondering what the numbers actually mean. Did your target audience love your campaign, or was it a flop? And empower you to brag to your boss with data-informed confidence — you’re welcome.) Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Rock Content

MAY 10, 2024

Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. But what is social commerce, and how can brands use it to drive conversions? Social media shopping is one of 2024’s hottest digital marketing trends for good reasons.

Shoppers 78

Shoppers Gen Z Digital Marketing User-Generated 78

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. New features.

Customer Journey 105

Customer Journey Customer Analytics Advertising 105

Rock Content

APRIL 29, 2024

Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience. Decide on a goal for your social media platforms, like growth or building brand authority.

Social Media Marketing 83

Social Media Marketing Marketing Marketers SEO 83

Businesses Grow

FEBRUARY 28, 2024

While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content. CapCut is owned by ByteDance, the parent company of TikTok. Sara explained CapCut this way: “TikTok is the engine colonizing the world’s attention. Bravo for Brevo!

Gen Z 108

Gen Z Market Trends Email Marketing Branding 108

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Then, not only writers have been concerned about the use of these tools but also designers, animators, and video makers. According to Demand Stage “TikTok has 1.7

User-Generated 63

User-Generated Advertising Advertisers Price 63

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Keep an eye out for emerging trends or subcultures on the platform and test your own content.

Entertainment 105

Entertainment Gen Z Education Food 105

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 116

Gen Z Entertainment Education Branding 116

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 111

Gen Z Branding Millennials Transform 111

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. How will these opportunities shake out in the upcoming year? It’s not good business to be associated with vile conspiracy theories. We’d like to know how it’s been for you.

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Buffer Marketing

MARCH 26, 2024

Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.  How do you motivate yourself to workout?   All you need now is the background footage to go with it. 

Health 101

Health Social Media Marketing PR Energy 101

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” What is a search universe analysis?

Gen Z 115

Gen Z User-Generated SEO Millennials 115

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. People don’t passively use the default search engine on their browsers anymore. All of this change has led to some big questions for us.

SEO 115

SEO PR Transform eCommerce 115

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. And that’s it!

Gen Z 143

Gen Z Analytics Energy Advertising 143

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Published on.

Gen Z 131

Gen Z Entertainment Branding Analytics 131

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on Categories.

Branding 133

Branding B2C Real Estate User-Generated 133

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145