Hubspot Marketing

NOVEMBER 24, 2023

These digital job applications hold so much weight in the job search process. If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. I’ve submitted hundreds of electronic resumes throughout my career. Did I use the right font ?

Real Estate 104

Real Estate Education SEO Communications 104

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. Well-written descriptions. Depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

Management 145

Management Marketing Marketers Inbound Marketing 145

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. In this article, you’ll learn how to write a project manager resume that impresses hiring managers. To help you win, we’ve created nine steps you can use to write your project manager resume. Let’s get started.

Management 93

Management Education Manufacturing Finance 93

Jeff Bullas

FEBRUARY 2, 2023

What if I could do something that I really love doing, like writing…but do it with powerful technology that gets it done faster and allows me to wrap in my own creativity and opens up my imagination? The arrival of generative AI to create written content with tools such as Chat GPT is seen by some as the end of human writing.

Product 225

Product Analytics SEO Content Marketing 225

Hubspot Marketing

JUNE 7, 2022

I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. What is a job description?

eBook 142

eBook Food Entertainment eCommerce 142

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Here are some best practices to put those qualities on display in your email outreach.

Marketing 81

Marketing Marketers Communications Digital Marketing 81

Search Engine Land

FEBRUARY 21, 2023

At SEOjobs.com, I’ve been reviewing thousands of job descriptions for open SEO positions for almost a year now. No more excuses for subpar job descriptions. You’ll learn how to match great candidates with great companies. Some were bad, many were OK but few were great.

SEO 93

SEO Education Affiliate Marketing Search Marketers 93

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! Finding a great candidate starts with a great job description. Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice.

Management 101

Management Communications CMO Digital Marketing 101

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. For my in-house position, I do this based on the product launch schedule.

eCommerce 83

eCommerce Product SEO Copywriting 83

Search Engine Land

DECEMBER 20, 2023

Google has quietly started testing placing headlines within the ad copy description text in live ads. Changing the rules without informing advertisers can make it harder for them to do their jobs and know what needs to be prioritized. Why we care. What Google is saying. ” Just a small test? ” Calls for more transparency.

Advertising 106

Advertising Advertisers Place 106

Sprout Social

DECEMBER 13, 2022

What I had not anticipated is how much my own role would change. As a person who managed very public facing channels, I had to strategize how to reach a very specific internal audience with those channels. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular.

Communications 102

Communications Management Education Promotion 102

AWeber

DECEMBER 13, 2023

Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. This guide shows you how to write and create a professional landing page in minutes -- no design experience necessary. Sound familiar?

Product 104

Product Price Copywriting Shipping 104

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs. It writes compelling, on-brand Instagram captions in a matter of seconds. Thanks, robots!

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.

User-Generated 107

User-Generated Copywriting Advertising Advertisers 107

Hubspot Marketing

AUGUST 9, 2023

Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Although you're just starting out and likely applying to several positions, it’s crucial to think about how you can stand out from the crowd. There’s good news, too. Prefer to watch?

Real Estate 75

Real Estate Non-Profit Education Key Performance Indicator 75

Hubspot Marketing

MAY 9, 2023

One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. The following examples showcase how to get those customized results. If you're short on time, jump to the topic you need.

Whitepaper 124

Whitepaper Transform Promotion Marketing 124

Hubspot Marketing

JANUARY 7, 2024

If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. We'll show you how you can get into marketing and the different marketing jobs that are out there. But the job involves much, much more than that. But marketing is fun. Let’s get started.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Hubspot Marketing

AUGUST 21, 2023

People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems. How can you make sure that they have all that information at their fingertips? Well, a company profile is the perfect tool for the job. What do your customers know about you?

Fashion 98

Fashion Real Estate Price Product 98

Hubspot Marketing

OCTOBER 4, 2023

How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview? In this piece, we’ll offer a step-by-step guide to writing a simple, effective resume. Ready to level up your resume-writing technique? Wherever possible, use keywords from the job advertisement itself.

Education 84

Education Management Communications Advertising 84

Hubspot Marketing

NOVEMBER 2, 2022

The job search process can feel daunting. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 10 Important Steps in the Job Search Process. 10 Job Search Tips. Let’s get started.

Digital Marketing 122

Digital Marketing Copywriting Management Education 122

AWeber

FEBRUARY 7, 2024

As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. Or, catch your subscriber’s attention by writing short paragraphs and sentences.

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Hootsuite

SEPTEMBER 7, 2022

How someone can get in touch with you. For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios. For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios. Why a good social media bio matters. What you do/provide/sell.

Branding 145

Branding SEO Place Social Media Marketing 145

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 109

User-Generated Education Market Research Customer 109

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. For example, you may have a social media specialist who can write email copy or video posts. A pi-shaped marketer has many different things they can do well.

Gen Z 107

Gen Z New Technology Marketing Plan Product 107

Search Engine Land

MAY 1, 2023

This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Comparing job descriptions Let’s look at these two roles side by side for comparison. If you want to go far, go together.”

Management 93

Management SEO Product User-Generated 93

Search Engine Land

JANUARY 9, 2024

Don’t sleep on using Google itself to generate titles and meta descriptions. License options: Free Dig deeper: How to use Google Bard for better SEO Leveling up ChatGPT with plugins OpenAI made history by releasing the first publicly available large language model through ChatGPT, igniting the AI revolution for SEOs.

SEO 115

SEO Transform User-Generated Price 115

Rock Content

APRIL 6, 2023

In order to use ChatAI to help with your marketing activities, you need to know how to use it. In order to use ChatAI to help with your marketing activities, you need to know how to use it. What Is ChatGPT and How Does It Work? How Can I Write Better ChatGPT Prompts? What Are Prompts in ChatGPT?

User-Generated 82

User-Generated Finance Marketing Marketers 82

Search Engine Land

NOVEMBER 15, 2023

Make a list of non-negotiable skills Start with your job description and prioritize the most important skills. You might decide it’s okay for junior-level candidates to learn how to use your A/B testing tools on the job. Most people don’t come in on day one being able to identify SERP features or optimize a header.

SEO 86

SEO Analytics Search Marketers Customer 86

Search Engine Land

JULY 17, 2023

The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for? Another benefit of tangential SEO is exponentially increasing the number of topics you can write about. Here is an example of this content about jobs without a degree. That’s when tangential SEO can come to help.

SEO 95

SEO Real Estate User-Generated eBook 95

Hubspot Marketing

OCTOBER 1, 2022

But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people. Explain how they've grown at the company.

Copywriting 130

Copywriting Management Communications Education 130

Hubspot Marketing

JUNE 5, 2023

The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. If you're in marketing, your job likely requires some degree of creativity. Let's dive in.

Marketing 108

Marketing Marketers Customer Branding 108

Neil Patel

AUGUST 6, 2021

Would you buy a computer without knowing how much storage it has? Here’s how to get your product features right. It could be how it looks (a design feature), how you can use it (a functional feature) or what it comes with (an added-value feature). Or a pair of yoga pants without knowing whether they stretch?

Product 142

Product User-Generated Real Estate Manufacturing 142

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. It’s seriously easy.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. By Andy Crestodina It’s a website. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors.

PR 123

PR SEO Place Promotion 123

Search Engine Land

JUNE 14, 2023

Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. There is no one, single correct way to write a meta description.

Real Estate 98

Real Estate eCommerce SEO Branding 98

Hubspot Marketing

OCTOBER 19, 2022

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Ten Effective Job Search Strategies. Job Search Strategy Tips. Table of Contents.

Copywriting 102

Copywriting Non-Profit Management Content Marketing 102