Remove hub content content-strategy
article thumbnail

HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Learn more about the new form editor.

CRM 117
article thumbnail

How TikTok is transforming brand advertising

Martech

The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 billion by 2026. With over 1.9

Transform 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 13-point roadmap for thriving in the age of AI search

Martech

By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems. While this might seem daunting, adapting your SEO mindset and strategies can ensure you stay ahead and help your clients and teams thrive. Google now looks at more than just content. This is only the beginning.

Transform 117
article thumbnail

12 ways to use a customer data platform

Martech

A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 124
article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Well, chances are your content consumption habits give you away. In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142
article thumbnail

How Gen Z values are changing marketing

Martech

They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 108
article thumbnail

LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

Here’s why marketing leaders should leverage influencers on LinkedIn and how to do it effectively: LinkedIn influencer marketing works LinkedIn’s reputation as a hub for professional insights gives it a distinct role and immense value in the influencer marketing environment.