Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The Omni AI Hub framework operationalizes AI to provide automated transcriptions, summarization, sentiment, intent and escalations.

Transform 95

Transform Customer Acquisition User-Generated Advertising 95

Hubspot Marketing

DECEMBER 1, 2023

You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content. That way, you can see how social media factors into your marketing and sales strategy. Products can be discovered, shared, and purchased directly within the app.

Price 102

Price CRM Social Media Marketing Management 102

Calvyn Lee Blog

JANUARY 4, 2024

For a gaming, gambling, and casino website, these might include: Casino Games Online Gambling Game Reviews Strategy Guides Industry News Responsible Gaming Step 2: Research Sub-Topics For each core topic, conduct thorough research to identify relevant sub-topics. This will help you create content that aligns with user search queries.

User-Generated 130

User-Generated Law SEO Management 130

Martech

MAY 16, 2024

Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time. Image: IAB, “2024 Digital Ad Spend & Strategy Report.”

Retail 102

Retail Entertainment Influencer Marketing Advertising 102

Calvyn Lee Blog

JANUARY 24, 2023

DELIVER THE PERFECT G2 CONTENT: Create the perfect buying moments on LinkedIn with the right audiences and deliver the perfect G2 social ad or report – all within your buyers’ go-to professional network. The Partner Hub also lists every integration that G2 offers, so you can better understand how to streamline your stack.

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. But there’s a solution.

SEO 138

SEO Digital Marketing Health Social Media Marketing 138

Hubspot Marketing

APRIL 2, 2024

But it also increases the complexity because each brand has a distinct audience, brand identity, marketing strategy, and equity. You can develop a brand architecture for your business in three steps: research, strategy, and application. Strategy With data in hand, it's time to design the brand architecture.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Rock Content

SEPTEMBER 19, 2023

Rock Content’s marketing team explores this as well, but with extra features to go beyond cool images and fun copies: we count on Interactive Content Experiences. To create interactive pages we need to count on a developer or an interactive content platform. At Rock Content, we use our own product to do so: Ion Interactive.

eBook 91

eBook Marketing Plan User-Generated Product 91

Search Engine Land

SEPTEMBER 7, 2023

Entities These are the foundational concepts or things in content. They’re the bridge between the user’s intent and the content they’re trying to find. SEO Topics guide your broader content strategy. Entities help focus and refine that strategy. How do entities affect keyword research?

SEO 136

SEO User-Generated Transform Place 136

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

Marketing Strategy 86

Marketing Strategy Transform eBook User-Generated 86

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.

Whitepaper 93

Whitepaper eBook SEO Education 93

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals.

Social Media Marketing 112

Social Media Marketing Communications User-Generated Management 112

Martech

JUNE 14, 2023

Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) Marketers’ use of AI (from Influencer Marketing Hub 2023) 61.4% have used AI for content production. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 137

Finance Price Influencer Marketing Marketing 137

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 96

User-Generated Place Management Customer 96

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 115

Education Advertising Advertisers Search Marketers 115

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Content showcasing your industry authority ranks higher in the algorithm.

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance.

Transform 123

Transform SEO Energy Place 123

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. So, get an edge by adding a keyword mapping tool to your content strategy toolbox.

Transform 140

Transform SEO Branding Product 140

Hubspot Marketing

JUNE 8, 2023

The purpose of customer journey analytics is to make sense of the data and extract insights that can inform your business strategy. Use customer journey analytics to test new strategies. Content Square Source Content Square captures UX, performance and product, and content data throughout the customer journey.

Customer Journey 119

Customer Journey Analytics Customer Customer loyalty 119

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Influencers must tag posts for paid content using the paid partnership label.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness.

CRM 53

CRM Management Transform User-Generated 53

Lynton Web

MARCH 7, 2024

It serves as the backbone of informed decision-making, enabling businesses to measure the effectiveness of their strategies, identify areas for improvement, and allocate resources more efficiently. This is crucial for optimizing strategies and achieving better ROI. And when it comes to HubSpot, there's way more to it than just that!

Customer Acquisition 104

Customer Acquisition User-Generated Analytics Customer Journey 104

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Martech

APRIL 12, 2022

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model.

Content Marketing 91

Content Marketing Marketing Marketers Marketing Strategy 91

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. She explains, “Our blog posts need to serve this wide-reaching audience with helpful content and real-world, human insights.”

Shoppers 105

Shoppers Retail Marketing Marketers 105

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Search Engine Journal

MARCH 30, 2022

Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link Hub & Spoke Content For SEO? Topic clusters and semantics started to become a mainstream trend in SEO. appeared first on Search Engine Journal.

SEO 97

SEO Content Marketing Marketing Marketers 97

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. Select each page to manage and monitor its content and analytics.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Avoid content duplication for similar products.

Product 132

Product SEO Copywriting eCommerce 132

Hubspot Marketing

DECEMBER 22, 2023

Content Creation Generative AI tools, like Jasper for text generation and Midjourney for image creation, support content creation by producing text, crafting images, and even generating music or code, depending on your input and requirements. It's not just hype — 48% of marketers in our survey already use these tools to craft content.

Branding 105

Branding Transform User-Generated SEO 105

Rock Content

MARCH 28, 2023

A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. A content hub is a destination on your website containing content around a certain topic.

Branding 75

Branding Global Marketing Fashion Whitepaper 75

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. With content offers, you can bring visitors to your website.

Gen Z 114

Gen Z User-Generated Social Media Marketing Millennials 114

Hubspot Marketing

JUNE 20, 2022

Creating an effective content workflow is a lot like baking a cake. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution.

Management 120

Management Copywriting Transform Succession Management 120