Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. From a geographic standpoint, these traffic trends happened in all territories, except for Asia (and Australia later in the summer). This, in turn, may have been impacting productivity and job retention levels. But did they? Trouble seeing this graph?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Hubspot Marketing

NOVEMBER 15, 2023

Look for patterns, trends, correlations, and anomalies to understand the relationships within the data and identify potential opportunities or areas of concern. Identify key insights and draw conclusions based on the patterns or trends observed. This way, your content meets them where they are. Not an analytics pro?

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Lynton Web

FEBRUARY 26, 2024

Consider the latest web design trends but prioritize usability and accessibility. Content Strategy : Evaluate your current content and determine what can be repurposed, what needs updated, and what should be created anew. Content should be engaging, relevant, and optimized for search engines.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Content is how you move people from know to like to trust.

eCommerce 98

eCommerce Retail eBook Management 98

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Branding 107

Branding Price Analytics Place 107

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Consumers are turning to social in place of Google. Not much time on your hands?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

APRIL 2, 2024

If you haven’t looked into this yet, Google Fonts is a great place to start. 6) Simplify navigation Reducing your visitors’ options might seem counter intuitive, but it can actually help guide people to your most productive content. Promote that one thing -- usually what your company does in layman’s terms -- and ditch the rest.

Fashion 98

Fashion Place Promotion Management 98

Tiecas

NOVEMBER 10, 2023

Google’s algorithm prioritizes seamless browsing, so manufacturers and industrial companies should focus on easy navigation, fast-loading, and valuable content. This “hub and spoke” model has gained popularity in manufacturing content marketing for its effectiveness in organizing and optimizing information.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Most people associate SEO (search engine optimization) with Google search. Research your top keywords.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. What was Google thinking? Buying links? Also on this day.

Search Marketers 111

Search Marketers Marketing Marketers Manufacturing 111

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. Start by downloading the Threads app from the App Store (for iOS) or Google Play Store (for Android). With your Threads account set up, start sharing compelling content and engaging with your followers. Download and install the app.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

AWeber

APRIL 26, 2022

Use your newsletter hub. Even if you don’t have an audience yet, you can still send broadcasts and they’ll show up on your newsletter hub. Your newsletter hub will make it seem like you already have an established newsletter with a large list. Here’s an example of an enticing newsletter hub from a travel blogger: 4.

Promotion 125

Promotion Thought Leadership Place Advertising 125

Sprout Social

SEPTEMBER 2, 2022

With topics from creating business profiles to models you can use for your content plan, it covers topics that span a variety of sophistication levels. Influencer Marketing 101 (Influencer Marketing Hub). Google Digital Garage free webinars, workshops and live trainings. Google it…literally. Google Analytics Academy.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Neil Patel

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? But what if there was another way to get traffic from Google? And no, I’m not talking about Google News… there is actually an easier way. Google Discover. It’s called Google Discover. Google Discover is everywhere, you just don’t know it.

SEO 145

SEO User-Generated Entertainment Price 145

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like blog posts and podcasts.

Finance 78

Finance Customer Journey SEO Management 78

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. 12 Top Digital Marketing Trends Here is a list of the top digital marketing trends with detailed insights you need to pay attention to in 2023: 1.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. It's not merely about disseminating content but ensuring every piece is a cog in a machine designed to achieve specific objectives. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Sprout Social

NOVEMBER 11, 2022

I had to wade through approximately 600,000 videos–all using the same sound–to get the content. When I had to spend hours consuming corn-related content, “everything changed”. But when it’s time to take a break, you probably don’t get texts and push notifications about the latest Google algorithm change. Don’t despair.

Social Media Marketing 95

Social Media Marketing Health Place Management 95

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions. How is online reputation monitoring done?

CRM 93

CRM Management PR Customer 93

Neil Patel

MARCH 11, 2021

These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. You can use them to add memes, games, music, and other pieces of entertaining content to the server to make it more enjoyable for your members. Community Hubs Beta. This has a few advantages.

Entertainment 113

Entertainment Communications Digital Marketing Influencer Marketing 113

Hubspot Marketing

OCTOBER 18, 2023

My first stop is likely Google or another search engine. Table of Contents What is an SEO report? An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content. Well, that’s all a part of SEO. Leads/conversions.

SEO 96

SEO Advertising Advertisers User-Generated 96

Neil Patel

FEBRUARY 20, 2023

I conducted a survey of 1,000 people to gain insights into their online shopping behaviors, so I can inform you of what similar trends you can expect to see in 2023. Let’s see what trends are going to stick… How Behavior Leads To Shopping Action Stay current on consumer shopping habits no matter what product or service you sell.

Shoppers 81

Shoppers Retail User-Generated Affiliate Marketing 81

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. From there, you can decide what content to create for each step of the customer journey. One way automation can help you is through A/B testing.

CRM 106

CRM Marketing Marketers Customer Journey 106

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. Over in Europe we have the content coming from the U.S., The shift to “smart hub” CDPs.

Transform 93

Transform User-Generated CRM Marketing 93

Hootsuite

NOVEMBER 9, 2020

The power of TikTok, especially with creator-led content, has even led some companies, including Walmart and Dunkin’ Donuts, to encourage employees to post videos while at work. TikTok opened a TikTok for Business hub this summer, and rolled out pro accounts in October for businesses and creators. Download and open the TikTok app.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hubspot Marketing

APRIL 25, 2022

If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. This includes billion-dollar brands like Google, Ikea, and YouTube. The Los Angeles-based content creator rose to fame on TikTok by calling out misogynistic creators and users on the app. SHEINpartner.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. How to Edit Natively Scheduled Reel on Instagram?

Transform 84

Transform User-Generated Analytics Management 84

Search Engine Land

FEBRUARY 4, 2023

To be clear, Google does not use Domain Authority to determine ranking. by Google’s John Mueller. I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Followers want to see more than promos and links: they want personal, human-centric content.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Hubspot Marketing

DECEMBER 1, 2023

Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. Instead, marketers and designers need to take a more strategic approach.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Impressions?

Thought Leadership 103

Thought Leadership Analytics Place Marketing Strategy 103

Duct Tape Marketing

MAY 1, 2023

The prompts cover topics like analyzing a client’s online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. 10:02] AI prompts to identify industry trends, threats, and opportunities. [12:42] 12:42] Content hubs as a way to produce content. [14:07]

Marketing Strategy 80

Marketing Strategy Marketing Marketers CRM 80

Unbounce

MAY 11, 2022

New features like sub-group interactions, events, gamification, customer and product feedback, and thought leadership content are just the tip of this iceberg. We’ve designed this new central hub for people anywhere in their marketing journey. All About That Value—a Marketing Universe at Your Fingertips.

Thought Leadership 137

Thought Leadership Market Trends Place Customer 137