Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Duct Tape Marketing

DECEMBER 11, 2020

Marketing Podcast with Nate Guggia. In this episode of the Duct Tape Marketing Podcast , I interview Nate Guggia, content creator and brand marketer at Job Portraits. This episode of the Duct Tape Marketing Podcast is brought to you by WPBoost. Your website is the hub of your business. Like this show?

Marketing 86

Marketing Marketers Branding 86

Buffer Marketing

MARCH 23, 2023

They serve distinctly different audiences and create very different types of content. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Not niching down can also allow you to be more creative and versatile with your content.

Fashion 128

Fashion Food Branding Social Media Marketing 128

Buffer Marketing

MAY 25, 2023

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. “Entrepreneurship came before content creation.

Transform 100

Transform Customer Acquisition Communications Social Media Marketing 100

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Duct Tape Marketing

MAY 1, 2023

12:42] Content hubs as a way to produce content. [14:07] 14:07] AI prompts for social media content and information. [16:22] Listen to Nudge wherever you get your podcasts. (00:52): 00:52): Hello and welcome to another episode of the Duct Tape Marketing Podcast. 05:50] Identifying competition. [06:41]

Marketing Strategy 80

Marketing Strategy Marketing Marketers CRM 80

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

Gen Z 85

Gen Z Affiliate Marketing User-Generated Law 85

Duct Tape Marketing

MAY 6, 2020

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Analyze All Existing Content and Create Your Hub Pages.

Energy 101

Energy Finance SEO Advertising 101

Martech

SEPTEMBER 9, 2022

“The content, the HubSpot Academy; it’s not an overnight thing for us.” ” Indeed, HubSpot’s content offerings have burgeoned, not least through last summer’s launch of the HubSpot Podcast Network. “We have a great foundation,” said Bodnar. “That’s audio only,” said Bodnar.

CRM 97

CRM Customer Journey Inbound Marketing CMO 97

Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like blog posts and podcasts. Turn to Auto-Suggest.

Finance 78

Finance Customer Journey SEO Management 78

Duct Tape Marketing

FEBRUARY 11, 2020

It’s not a blog post here, a podcast episode there, a social media ad once in a while. Your content should help convince them that you’re likable and trustworthy. Content Has Risen to the Strategic Level. Don’t conflate the word “content” with “blog post.”

Gen Z 94

Gen Z Customer Journey Marketing Marketers 94

Martech

JULY 20, 2023

” One concern Very expressed when building and staffing a new tech hub in the north of England, Chaffey said, is that they felt the brand wasn’t well known in the technology and operations space. What Hackajob brings to the party is a range of content designed, not to pitch jobs, but to engage witha tech and operations audience.

Transform 87

Transform Retail Analytics Branding 87

Hubspot Marketing

MARCH 1, 2024

The content is conversational and clear, reminding me of what I ordered with photos of my en-route items. What we like : Audible gives step-by-step, scannable instructions to help new subscribers use the app for the first time and discover content. What we like : I like how clean and effective Etsy’s shipping confirmation email is.

Shipping 95

Shipping Customer loyalty CMO Food 95

Hubspot Marketing

APRIL 2, 2024

Alicia Butler Pierre , Host of the Business Infrastructure Podcast and CEO of Equilibria, Inc. Regardless of whether you're focused on gaining new clients or maintaining your customer list, tools like HubSpot's Sales or Service Hubs can help you by allowing you to track deal creation, contact activities, and service inquiries.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Duct Tape Marketing

JUNE 26, 2019

Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer. The topic of this podcast relates to any business, but especially to those in a service business or those who are marketing consultants. Content plays a huge role in the prospecting process.

Customer Journey 77

Customer Journey PR SEO Education 77

Duct Tape Marketing

AUGUST 28, 2019

Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Content as the Voice of Strategy. Content’s been around a long time, we’ve been talking about it for more than a decade. Go Back to Basics.

Customer Journey 74

Customer Journey Communications SEO PR 74

Rock Content

FEBRUARY 17, 2023

The content marketing universe is a wide space full of different possibilities, knowledge and experts. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming an expert in specific areas of digital and content marketing.

CMO 55

CMO SEO Entertainment Marketing 55

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Transform 131

Transform Thought Leadership PR CMO 131

Duct Tape Marketing

MARCH 19, 2019

Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. Website, content, social media, SEO, and email marketing are the primary five channels. Get the Most Out of Your Content. Once you’ve begun the process of creating content, you want to use it as a lead generation tool.

Thought Leadership 68

Thought Leadership Marketing Marketers SEO 68

Search Engine Land

APRIL 28, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. And as part of your content strategy , a resource page can add depth and value to your website. Instead, look for ways to mention or link to your content organically. SUBSCRIBE See terms.

eBook 102

eBook Promotion Product Education 102

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. It's not merely about disseminating content but ensuring every piece is a cog in a machine designed to achieve specific objectives. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

Fashion 109

Fashion New Technology Branding Product 109

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. People, content, brands, inspiration, and products/services to buy are the top uses of social search - pretty much all the same stuff we use search engines for. Interviews and podcasts also offer high ROI, with bonus points if they have video to go with them.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

AUGUST 25, 2022

According to Influencer Marketing Hub , 90% of marketers will allocate a budget to influencer marketing, with 62% increasing their existing budget. Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Duct Tape Marketing

APRIL 6, 2022

Marketing Podcast with Steve Hoffman. In this episode of the Duct Tape Marketing Podcast , I interview Steve Hoffman, also known as Captain Hoff. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network.

Education 95

Education New Technology CRM SEO 95

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. This team will need to have knowledge of how to make engaging content to drive brand awareness, generate leads, and connect with audiences. Content Creator. Content Media Strategist. Social Media Team.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Duct Tape Marketing

MARCH 27, 2019

Marketing Podcast with John Jantsch on Strategy First Marketing. How Do You Make Content the Voice of Strategy? This is where hub pages come in. The lawn care business will publish “The Guide to the Perfect Lawn”—a hub page that consolidates all of their content around lawn care into one place.

Marketing 78

Marketing Marketers Marketing Strategy Customer 78

Duct Tape Marketing

MAY 8, 2018

Your keyword strategy is the driver behind your content efforts (and in turn, your SEO efforts). Focusing your content on long-tail keywords gives you a better chance to match the intent of the person searching for you. I’ve been using my keyword research to help me identify content hub themes every month.

SEO 68

SEO Place Customer Marketing 68

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Brands outsource thinking before establishing authority.

Thought Leadership 105

Thought Leadership Whitepaper Manufacturing Education 105

Hubspot Marketing

SEPTEMBER 28, 2022

With platforms like YouTube and TikTok , anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. Platforms with Content Creator Funds and Programs.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Duct Tape Marketing

NOVEMBER 11, 2021

Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing part two of a solo show series on where I’m going to be covering one of my favorite topics: referrals. A Helpful tool for getting people to share your content: Spark Loop. Like this show? Duct Tape Transcript.

User-Generated 94

User-Generated Real Estate CRM Customer 94

Marketing Insider Group

AUGUST 7, 2023

And also to share the inside tricks we use to help our clients grow their traffic, leads and revenue through successful and engaging B2B content I made a lot of mistakes and learned through a ton of trial and error. You need strategies that work, insights that resonate, and content that connects. That’s where these blogs come in.

Thought Leadership 55

Thought Leadership Marketing Marketers SEO 55

Rock Content

AUGUST 14, 2023

Here’s the deal: influencers are the folks who whip up content. The beauty of the digital world is that it lets you potentially reach millions by just knowing how to put yourself out there and create content that clicks with your audience. Influencers create their audience by producing specific content.

Influencer Marketing 81

Influencer Marketing Fashion Promotion Marketing 81

Aspiration Marketing

APRIL 10, 2024

Imagine creating a single blog post and effortlessly turning it into engaging social media content, website copy, or even an informative podcast episode. The HubSpot Content Hub makes this a reality. Sounds too good to be true?

Content Marketing 222

Content Marketing Management Marketing Marketers 222

Duct Tape Marketing

JANUARY 15, 2019

Marketing Podcast with John Jantsch on Total Online Presence. In order to make the most of the way that consumers interact with brands online, there are three fundamental elements of strategy for your online presence: website, SEO, and content. The content on your homepage needs to back up your claims.

SEO 63

SEO eBook Customer Journey Advertising 63