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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply.

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The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

Hubspot Marketing

Testimonials from happy customers. That’s Rebecca Hinton, the CRO strategist behind this and many other incredible conversion optimization successes at HubSpot. (If If you move your social proof higher on the page, it pushes your marketing content down. Well, today’s story makes me think that maybe that’s true. Too far?)

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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

How to Use a Company Profile Template Company Profile Templates A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities. My profile details how I started, why I create content, and my journey to finally starting the blog.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

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The 14 best HubSpot updates from January 2025

Martech

HubSpot unveiled a whopping 111 updates last month, and weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease.

CRM
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In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Hubspot Marketing

Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. What’s your message, and what makes your journey so compelling that people remember? Take a look at this company called Blaze AI, a marketing tool built to drive automation. I’d go all-in on brand from day one.