Hubspot Marketing

JULY 10, 2025

Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates. We'll also provide actionable guidance on selecting the right platform and explain why HubSpot stands out as the leading choice for consulting firms looking to scale their operations effectively.

CRM

Hubspot Marketing

AUGUST 7, 2025

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

Marketers

Backlinko

JANUARY 31, 2025

It consistently delivers what people want: more customers, revenue, and growth. You grew inbound leads by 40% with conversion-focused content marketing. Aim for a VP of marketing or founder for the most significant impact. It can manage all your sales data and give you access to a full range of marketing tools.

SEO

Vertical Response

JULY 14, 2024

Remember, content marketing isn’t just about what you want to say; it’s about what your audience wants to hear. A slow-loading website can lead to high bounce rates, negatively impacting your SEO rankings and ultimately driving potential customers away. But fear not! First, let’s look at the factors that influence page speed.

SEO

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers are already looking. Table of Contents What is a business directory?

Real Estate

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This is generally one of best types of B2B influencer marketing for driving sales. What you do, say, etc.,

Influencer Marketing

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Include a direct, trackable link to your website.

Transform

Backlinko

MAY 12, 2025

Create a Custom Link in Bio Page Buffers Start Page lets you build a mini landing page to use in your social media bio. On this page, you can add buttons to your blog, shop, podcast, or freebies whatever you want people to check out. Its like a custom homepage for your content.

Management

Lusha

NOVEMBER 18, 2024

This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends. What is B2B Cold Calling?

CRM

Lusha

NOVEMBER 18, 2024

A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. A good sales strategy has several key parts: Target market identification: Who are your ideal customers? What problems do they have? What do they need?

CRM

Hubspot Marketing

DECEMBER 6, 2016

There’s something kind of cool happening in the world of marketing. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

Inbound Marketing

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. 1) Generating Traffic and Leads.

Inbound Marketing

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Inbound Marketing

Hubspot Marketing

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses.

Inbound Marketing

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Facebook Lead Ads.

Inbound Marketing

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. What is blogging? Why does blogging matter? Email tool.

Inbound Marketing

Martech

OCTOBER 9, 2024

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. Whether you’re looking to simplify reporting, speed up content creation or gain a clearer view of your contacts and their activities, these updates have something for you.

Product

Hubspot Marketing

DECEMBER 13, 2022

If you're a marketer, it's likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. Mid-Q4 Marketing Themes. Below, we'll dig into a few specific marketing themes. Inbound Leads See Positive Movement.

Branding

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Marketing Qualified Lead (MQL). Let's start with defining a lead.

User-Generated

Hubspot Marketing

JULY 18, 2019

It's also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. In a 2017 survey of online marketers, nearly three-quarters of respondents said they believe that link building is a critical SEO factor.

SEO

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

User-Generated

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Inbound Marketing

Neil Patel

JANUARY 6, 2021

Most small business owners that I know want more, happier customers. Customer relationship management (CRM) software is designed to help companies with that exact goal. They’re affordable, sleek, and ready to help teams connect with customers on their own terms. So why aren’t they using it? Organizing and tracking contacts.

CRM

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.

User-Generated

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. Reduce customer churn.

CRM

Hubspot Marketing

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Here are some examples: Save advertisers and marketers valuable time. HubSpot Ad Tracking Software.

Management

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

SEO

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing.

Content Marketing

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. While the duties of public relations and marketing can overlap, the two serve different functions.

PR

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing

Hubspot Marketing

FEBRUARY 26, 2019

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the written word.

SEO

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing

Hubspot Marketing

NOVEMBER 8, 2017

But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” How Buyers and Marketers View Interaction.

eBook

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Content Marketing