Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy.

Transform 82

Transform Key Performance Indicator User-Generated Education 82

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing.

Content Marketing 132

Content Marketing Customer Journey Marketing Marketers 132

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

New Markets 135

New Markets SEO Energy Inbound Marketing 135

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Throughout the summer, we dove into June and July web traffic and deal data from over 103,000 anonymous HubSpot customers around the globe. But did they?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Hubspot Marketing

OCTOBER 25, 2023

Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. As a marketer, commit to keeping your website fresh and up to date. Its blog post, Top 20 Engagement Rings, is an example of a practice that could be considered spammy.

User-Generated 110

User-Generated SEO Analytics Real Estate 110

Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Rock Content

APRIL 10, 2024

When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) It requires marketers to optimize the website’s content for search intent, internal links, URLs, and title tags. What Is On-Site SEO?

SEO 92

SEO Copywriting Branding Product 92

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. In this blog, we’ll review what this means for your marketing strategy and highlight a few other releases we’re excited about. What Are Customer Journey Analytics? You can also filter by properties.

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Hubspot Marketing

MARCH 9, 2023

One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them. So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content. In this example, Catbrella Inc., Write a compelling headline.

PR 145

PR Transform User-Generated Promotion 145

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Blog tags Blog tags are used, more than anything, to organize your CMS.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. Reduce customer churn.

CRM 114

CRM Inbound Marketing Customer Journey Marketing 114

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want your business to grow and your customer to feel engaged. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Copyblogger.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Hubspot Marketing

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers. 11 Stats That Make a Case for Landing Pages.

Customer Acquisition 142

Customer Acquisition eBook User-Generated Marketing Strategy 142

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. What is blogging? Why does blogging matter? Email tool.

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Well, as you know, the marketing world changes too fast. Today, it’s a sin.

Digital Marketing 89

Digital Marketing Inbound Marketing Non-Profit Whitepaper 89

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. While the duties of public relations and marketing can overlap, the two serve different functions.

PR 125

PR Communications Price Management 125

Neil Patel

OCTOBER 25, 2021

Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. If so, HubSpot fits the bill. When it comes to sales and marketing tools, HubSpot is considered the cream of the crop. Let’s get started!

CRM 131

CRM User-Generated Digital Marketing Management 131

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Whitepaper 96

Whitepaper CRM Marketing Marketers 96

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. HubSpot's Website Grader. UpCity's SEO Report Card. HubSpot's Website Grader. BuzzStream.

SEO 145

SEO User-Generated Price Management 145

Hubspot Marketing

NOVEMBER 8, 2017

But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” How Buyers and Marketers View Interaction.

eBook 140

eBook Communications User-Generated Place 140

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. This approach subjects consumers to marketing messages they don’t want. Content marketing is inbound.

Content Marketing 81

Content Marketing Millennials Marketers Marketing 81

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 115

CMO Marketing Marketers SEO 115

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Target the right segments of your audience.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery?

User-Generated 135

User-Generated SEO Analytics eCommerce 135

Hubspot Marketing

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. This is called the subdirectory, and it follows the ".com"

SEO 135

SEO Shipping User-Generated Retail 135

Content Marketing Institute

OCTOBER 31, 2018

Marketers make markets. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. Great marketing makes markets.

Whitepaper 93

Whitepaper Education Content Marketing Market Segmentation 93

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

Whitepaper 83

Whitepaper Customer Thought Leadership Energy 83

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81