Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Neil Patel

OCTOBER 25, 2021

Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue.

CRM 131

CRM User-Generated Digital Marketing Management 131

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 89

Content Placement Energy Management Place 89

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

CRM 115

CRM Inbound Marketing Customer Journey Marketing 115

Hubspot Marketing

SEPTEMBER 6, 2022

Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.

Customer 104

Customer Inbound Marketing CRM Communications 104

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? They need to refresh their work.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Whitepaper 91

Whitepaper CRM Marketing Marketers 91

Hubspot Marketing

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.

Price 144

Price eCommerce Global Marketing Customer 144

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. So what amount do you need.

CMO 116

CMO Marketing Marketers SEO 116

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Meaning, do you really have to pick one—inbound or ABM, or can you do both?

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing?

Product Marketing 145

Product Marketing Product Price Marketing 145

Marketing Insider Group

APRIL 26, 2011

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 57% of businesses have acquired a customer through their blog.

Transform 99

Transform Outbound Marketing Inbound Marketing CMO 99

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Part of the reason why inbound marketing works so well is a broader shift in how consumers research and shop.

Transform 61

Transform Inbound Marketing CMO eBook 61

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing.

Inbound Marketing 78

Inbound Marketing Marketing Marketers Marketing Mix 78

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. So, what do today’s best inbound marketing agencies look like? What do inbound marketing agencies do?

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Duct Tape Marketing

JUNE 26, 2014

The Biggest Stereotype About Marketing Automation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Alexandra Skey – Enjoy! . We know content marketing works. How It All Began.

Marketing Automation Platform 58

Marketing Automation Platform Marketing Marketers Energy 58

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Sound like your organization?

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Man, do I miss those dELiA*s catalogs.) I know I’ll be excited to buy it immediately — when I find it.

Shoppers 103

Shoppers Retail Marketing Marketers 103

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. HubSpot's Downloadable Template for Excel.

Price 145

Price Social Media Marketing User-Generated Management 145

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing 113

Email Marketing Price eCommerce User-Generated 113

Hubspot Marketing

DECEMBER 8, 2023

But what kind of backlinks matter most in SEO? What’s the difference between them? Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO backlink? They’re also known as inbound, incoming, or external links. See the trend?

SEO 112

SEO User-Generated Thought Leadership Education 112

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

JANUARY 6, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In fact, there are dozens of CRM software solutions that small businesses can start using this afternoon. How to Choose the Best Small Business CRM Software for You. So why aren’t they using it?

CRM 144

CRM Price User-Generated Inbound Marketing 144

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Affiliate Marketing 87

Affiliate Marketing Marketing Marketers Partner Marketing 87

Hubspot Marketing

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. What are ad management tools? Here are some examples: Save advertisers and marketers valuable time.

Management 135

Management CRM Price eCommerce 135

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. What is account-based marketing?

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. Indeed, blogging is going nowhere fast.

Transform 120

Transform Logistics Thought Leadership Marketing Strategy 120

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing.

PR 52

PR Copywriting Marketing Marketers 52

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. For how many audiences are you creating content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145