Sprout Social

SEPTEMBER 12, 2024

It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. In this guide, we’ll highlight top trends, along with tips for social media content creation to help you optimize your strategy and workflows.

Management 135

Management User-Generated Key Performance Indicator Transform 135

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? So, how do you go viral on Instagram and drive massive reach and followers? Take advantage of my proven strategies and turn your posts into viral hits. So, follow along without missing any.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? So, where’s the disconnect? and again between 12 a.m. –

PR 135

PR Transform Target Market Content Marketing 135

Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. These eight best practices will help you maximize the impact of your website relaunch. Relaunching isnt just about adding new features.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Trade Press Services Newsletter

AUGUST 1, 2024

Brand Trust and Why It Matters Brand trust reflects the confidence that your customers and partners have in your business. Think of trust as a magic ingredient that keeps your audience coming back for more. For these reasons, it’s crucial to nurture and protect your brand trust at all costs.

Whitepaper 189

Whitepaper Branding Thought Leadership Marketing 189

Hubspot Marketing

OCTOBER 18, 2024

Planning an event that attracts prospects and makes an impact starts with your event marketing budget. Table of Contents How much of your marketing budget should be for events? How to Create an Event Marketing Budget Tips for Creating the Right Event Marketing Budget How much of your marketing budget should be for events?

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hootsuite

OCTOBER 22, 2024

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. The results?

PR 114

PR Gen Z Thought Leadership Communications 114

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Marketing Insider Group

AUGUST 26, 2024

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 123

CRM Transform Marketing Marketers 123

Backlinko

OCTOBER 23, 2024

Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. The secret lies in continuously testing and refining your strategies. To test content formats, select a few types that align with your content goals.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Let’s break down the similarities and differences and how using both can enhance your online presence.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. Automated workflows save time and increase campaign reach. Importing and Segmenting Contacts Upload Contacts: Import existing contacts directly into your CRM system.

CRM 110

CRM Email Marketing Marketing Marketers 110

Buffer Marketing

DECEMBER 3, 2024

But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy. Are Instagram hashtags still useful?

User-Generated 120

User-Generated Food Management Price 120

Buffer Marketing

APRIL 7, 2025

At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. At its core, engagement rate measures how much people interact with your content relative to how many people see it.

User-Generated 128

User-Generated Branding Advertising Advertisers 128

Hubspot Marketing

SEPTEMBER 12, 2024

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. This boosts engagement and increases the chances that your message will stick and drive real results. Kieran and I have you covered.

Advertisers 120

Advertisers Advertising Transform CMO 120

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 128

Branding SEO User-Generated Price 128

Martech

DECEMBER 18, 2024

The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. As they do, their impact is fundamentally transforming what we market and why.

Gen Z 108

Gen Z Transform Health Entertainment 108

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. The customer is always right. Hint: Listen up.

Customer 112

Customer Food Transform Health 112

Vertical Response

JULY 29, 2024

This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Without well-defined objectives, your marketing can quickly become disorganized and ineffective. Aligning your campaign goals with broader business objectives ensures relevance and cohesion.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Vertical Response

DECEMBER 21, 2024

High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Sprout Social

SEPTEMBER 19, 2024

Influencers don’t need celebrity status to make an impact for your brand. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. To make the best decision in an influencer partner, clearly define your objectives for the partnership and then work backward to find the right fit.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Have a listen to this full conversation with Federico on how to effectively reach Spanish speakers in the U.S., Let insights about them guide your strategy.

Customer 141

Customer Global Marketing Customer Journey Energy 141

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

JULY 24, 2024

Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results. Quick Takeaways Setting benchmarks and using metrics you want to reach gives clear insight into content performance.

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Marketing Insider Group

JULY 23, 2024

With numerous platforms available, choosing the right ones for your brand is crucial. Twitter might just be the X factor your brand needs to thrive, but it has drawbacks. This article explores the relevance of Twitter in 2024, examining whether it’s the right fit for your brand.

Branding 129

Branding Communications Management Social Media Marketing 129

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. What is a global social media marketing strategy?

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Marketing Insider Group

JANUARY 14, 2025

However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. billion people on social media , so you can’t reach them all. After all, there are 5.22

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Search Engine Land

JULY 23, 2024

However, in the current market scenario, as competition increases and organic search algorithms incorporate AI, ranking well and achieving a strong search presence has become more challenging than ever. Results to expect Increased organic traffic: As you optimize your website, you’ll see more visitors arriving via search engines.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.    We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. If LEFs got you down, heres a glimmer of hope: some swear that boosting early engagement can jolt your posts back to life.

Social Media Marketing 126

Social Media Marketing Analytics Management Branding 126

Vertical Response

AUGUST 19, 2024

Understanding Alternative Advertising Alternative advertising refers to strategies that deviate from traditional methods, employing unconventional methods to reach audiences. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords.

SEO 135

SEO Gen Z Finance User-Generated 135

Hubspot Marketing

DECEMBER 3, 2024

Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb. Don’t abandon ROAS entirely, but broaden your strategy with other measurements. Direct ROAS (Demand Extraction) Your first bucket is your money machine. Want a 2x ROAS? You can get it. Want a 20x ROAS?

Advertisers 130

Advertisers Advertising CMO Branding 130

Martech

DECEMBER 12, 2024

Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? Prune and optimize existing martech tools Streamline and optimize your current technology to ensure it maximizes value and aligns with your business and marketing goals. You’re not alone. Up to 72% of U.S.

Transform 114

Transform User-Generated B2C Management 114