Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. But what else is new for the industry that never stops evolving?

Traditional Marketing 126

Traditional Marketing Marketing Marketers Digital Marketing 126

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 109

Advertising Advertisers Retail Price 109

Martech

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Retail 91

Retail New Technology Branding Customer 91

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.”

Advertising 106

Advertising Advertisers Entertainment Marketing 106

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. Let's dive in.

Transform 95

Transform Advertising Advertisers CMO 95

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.”

Advertising 107

Advertising Advertisers Finance Entertainment 107

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry.

Management 75

Management Price Analytics User-Generated 75

Search Engine Land

APRIL 9, 2024

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 137

Transform User-Generated Traditional Marketing Advertising 137

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 92

Traditional Marketing Marketing Marketers Copywriting 92

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 135

Retail Finance Advertising Advertisers 135

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. In most industries, brand bidding can be ineffective. The SaaS industry has used the comparison path with competitor comparison landing pages for a while. Imagine the streaming industry.

Price 95

Price User-Generated Law SEO 95

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Transform 111

Transform Copywriting Market Trends Analytics 111

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns. Product recommendations.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

Marketing Strategy 113

Marketing Strategy Marketing Marketers Shipping 113

Search Engine Land

MARCH 1, 2024

The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation.

Advertising 119

Advertising Advertisers Digital Marketing SEO 119

Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest.

Branding 116

Branding Customer Journey User-Generated Management 116

Search Engine Land

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Retail 75

Retail New Technology Branding Customer 75

Martech

FEBRUARY 1, 2024

Consumers are also more aware and protective of their online privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road.

Law 108

Law Advertising Advertisers Digital Marketing 108

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. Candidly, we hoped consumer perception was far from reality. We aspired to write an article that would prove consumer stereotypes wrong. Who are social media marketers, really?

Millennials 123

Millennials Education Social Media Marketing Management 123

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Analytics 124

Analytics eCommerce Advertising Advertisers 124

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 101

Advertising Advertisers Finance Marketing 101

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Branding 117

Branding Law Influencer Marketing Entertainment 117

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Consumers use all of them to meet their needs for connection and consumption. Retailers go all-in on Instagram and TikTok.

Retail 113

Retail Branding Place Marketing Strategy 113

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co.

Health 99

Health Industry Insights Branding Market Research 99

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 78

Traditional Marketing Marketing Marketers Copywriting 78

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support.

Customer Journey 117

Customer Journey Shoppers CMO eCommerce 117

Search Engine Land

MARCH 7, 2024

The company analyzed 26,000 news articles published between January 20 and February 20, covering a wide range of topics and industries. Across the various industries, Memo found that the correlation mostly ranged around or below 0.1. ” Get the daily newsletter search marketers rely on. The results.

Search Marketers 117

Search Marketers Branding Marketing Marketers 117

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customer 100

Customer Transform Retail eCommerce 100

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Search Engine Land

APRIL 11, 2024

Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. ” “The new controls go above and beyond common industry standards and guidance for protections, including the Global Alliance for Responsible Media (GARM) Brand Suitability Framework.”

Entertainment 106

Entertainment Fashion Food Retail 106

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Analytics 94

Analytics Market Research Market Trends Communications 94

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Now, it’s entering the world of marketing as a tentative additional solution to the cookie crisis.

Advertising 112

Advertising Advertisers Finance Retail 112