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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite.

PR
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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

Insiders

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

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Semrush acquires Third Door Media, including MarTech

Martech

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law
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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. 4A’s SmartBrief is an essential resource to explore what’s trending and learn from industry leaders. SmartBrief’s specialized newsletters can help. Sent daily.

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How to Use the Hook Model to Make Your Content Irresistible

Animalz blog

Titles like AI is the new plastic and How I manage diabetes with Notion are interesting enough to make me want to click. Instead, strive to “hitch a ride” on the habits your audience already has — whether that’s checking email in the morning, browsing LinkedIn, or catching up on industry insights.