Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Source: DataReportal 2.

Branding 81

Branding User-Generated Industry Insights Thought Leadership 81

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 60% of LinkedIn users actively seek industry insights.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. Benchmark against competitors.

Health 120

Health Analytics Industry Insights Branding 120

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 103

Influencer Marketing Branding User-Generated Marketing 103

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Today's consumers have a lot of power.

Market Research 145

Market Research Marketing Marketers Price 145

illumin

OCTOBER 20, 2023

For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. This strategy makes it more likely that users will engage with the ads, as they are aligned with their current interests or needs. What is contextual targeting?

Advertising 52

Advertising Advertisers User-Generated Industry Insights 52

Bannerflow

MARCH 30, 2022

In-depth product and brand understanding. Many organisations confirmed that they opted to take their marketing in-house to cut costs and that led to increased ROI, as our data shows above. The Association of National Advertisers found cost is one of the top factors in taking digital marketing in-house. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Rock Content

OCTOBER 10, 2023

Nurturing Reviews and User-Generated Content UGC and positive reviews are long-known product marketing strategies that have performed well to this date. Industry Insights and Trends Stay updated with industry trends and share relevant insights with your audience.

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

MAY 22, 2022

It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Our report found that 51% of in-house teams in iGaming have full digital competency and manage their own marketing. This includes organisations in the iGaming sector.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Hiring in house gives you greater control over the execution of your marketing strategy. Scenario 3: Difficult Market. Diverse Skills.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds.

Real Estate 74

Real Estate Marketing Marketers User-Generated 74

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What consumers think about your products.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Exposure Ninja

JULY 21, 2022

Visitor opens your home page, then moves to a product page. There are several strategies you can use to get visitors to return to your site. Killer Email Marketing Strategy. You should absolutely promote your product or service in your emails, but it shouldn’t be the main focus. In-depth Content. Answer Questions.

User-Generated 52

User-Generated Analytics Promotion eCommerce 52

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers. Improving your products. Let’s say you’ve launched a new product or campaign.

User-Generated 107

User-Generated Health Industry Insights Analytics 107

Bannerflow

APRIL 15, 2021

This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. To achieve this, it combines the most effective elements of both creativity and marketing. There are also different approaches to the many types of creative marketing, these include: Branding. Conclusion.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Sprout Social

MAY 7, 2019

Social marketers know that the data they get from regular conversations and interactions with audiences is a powerful measure of what customers want from brands and where they expect them to be headed. These are just a few of the key consumer insights we uncovered in the Index. 2019’s key social marketing trends.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Hubspot Marketing

FEBRUARY 22, 2023

First and foremost, you’ll want to make sure the materials you’re offering are relevant to your audience or industry. Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Vertical Response

NOVEMBER 13, 2023

Direct traffic is a strong indicator of a loyal audience, and it presents an excellent opportunity for email marketers to engage with their subscribers and promote their products or services. The Role of Blog Traffic in Digital Marketing Blog traffic extends beyond the borders of your blog.

Transform 45

Transform Email Marketing User-Generated Digital Marketing 45

Sachs Marketing Group

JUNE 21, 2023

Without brand awareness, even the best products can get lost in the crowd. Brand awareness refers to the extent to which consumers recognize and recall a particular brand among others in the market. It represents the familiarity consumers have with a brand’s unique attributes, products, or services.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. Personalise your ad production.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

JULY 30, 2020

Working across teams, with employees briefed on the brand’s product and goals, can mean projects get completed faster – and cheaper. Having control over your first-party data can mean that your marketing is easily poised to tailor your digital experience to your customers. In-house efficiency. Control over data. Retargeting.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Bannerflow

MARCH 11, 2021

Key skills needed for marketing. There are a number of key marketing skills your business may need to stay one step ahead of your competitors. Here are just some of the key skills needed for your business’ marketing arm. It goes without saying that social media advertising is now a huge component of many marketing strategies.

Transform 98

Transform Marketing Marketers Advertising 98

Duct Tape Marketing

AUGUST 11, 2017

If you haven’t yet discovered the potential of live streaming on social media – now is a great time to get in on the action and include it in your web marketing strategy. billion monthly active users on Facebook Live alone, there is absolutely no good reason to avoid using live video to market your business. Invest In Some Gear.

Industry Insights 65

Industry Insights Advertising Advertisers SEO 65

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 52

Advertising Advertisers Gen Z Place 52

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 40

Advertising Advertisers Gen Z Place 40

Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. Align your objectives with your overall marketing strategy to ensure cohesion and effectiveness.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Sprout Social

JANUARY 5, 2023

The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Social listening strategies.

Health 83

Health Industry Insights Shipping Energy 83

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. This is one of the most fulfilling parts of the client side for me.

Transform 59

Transform Marketing Marketers CMO 59

Sprout Social

OCTOBER 20, 2022

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Industry insights and news. Across all Sprout properties, you can tag your messages based on your workflows, business objectives and marketing strategies—which makes it easy to track how well Advocacy content performs.

Thought Leadership 110

Thought Leadership PR Industry Insights Place 110

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. Ideally, business owners can use SlideShare to reach a wider audience, build backlinks from relevant content , and learn about trending topics in their industry.

Non-Profit 90

Non-Profit User-Generated Advertising Advertisers 90

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. We at Tiecas take a strategy-first approach before implementing any hit-or-miss tactics.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Sachs Marketing Group

SEPTEMBER 12, 2023

Identify Your Target Audience Identifying your target audience is foundational to any successful marketing strategy. It involves researching and compiling a set of characteristics, behaviors, and motivations that define the people most likely to be interested in your product or service.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 Share relevant updates, industry insights, or exclusive behind-the-scenes content. billion and $40 billion in Q4 2023 alone.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114