Martech

MARCH 22, 2024

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling.

Transform 93

Transform Content Marketing Marketing Marketers 93

Rock Content

FEBRUARY 5, 2024

Use channels for product launches, behind-the-scenes sneak peeks, and quick polls to understand your market. Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. From event reminders to product tags and fundraisers, it’s a game-changer for marketers. Via Meta 2.

Entertainment 78

Entertainment Industry Insights Retail Promotion 78

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. A query with keywords related to their brand, specific product lines and common points of praise or concern can demystify what’s actually causing customers to leave.

Health 99

Health Industry Insights Branding Market Research 99

Internet Marketing Ninjas

APRIL 7, 2022

Duane Forrester is VP of Industry Insights for Yext for over 5 years, and prior to that he was the Sr. Product Marketing Manager at Bing. He was responsible for launching Bing’s updated version of Webmaster Tools.

SEO 127

SEO Industry Insights Digital Marketing Management 127

Rock Content

MARCH 22, 2024

A few ways to accomplish this is to find ways to provide any of the following: Personalized recommendations Personalized emails Personalized product offerings Personalized content tailored to their particular needs By doing so, you can enhance engagement and boost conversion.

Customer loyalty 82

Customer loyalty Marketing Marketers CMO 82

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 80

Branding User-Generated Industry Insights Thought Leadership 80

Tiecas

APRIL 14, 2024

Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations. Humans refine for accuracy and audience relevance.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. You’re brought a page that displays LinkedIn’s product offerings.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. This shows up right on your profile and allows people to easily visit your website and learn more about your product when they want to.

Analytics 113

Analytics User-Generated Education Management 113

Sprout Social

SEPTEMBER 23, 2021

“Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. Check Out the #ExtremeWeather Project.

Food 110

Food Industry Insights Management Communications 110

Hubspot Marketing

JANUARY 10, 2023

Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns. As a result, they pay less for products or services.

Price 92

Price Food Industry Insights Marketing 92

Search Engine Land

APRIL 26, 2024

Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. blog vs. /product) are structured in a certain way or share many factors in common. This quick analysis might give you immediate insight into what’s working well on your site and what needs work.

SEO 120

SEO Communications Place Analytics 120

Hubspot Marketing

NOVEMBER 29, 2022

Hosts: Kim Essendrup , Founder of Kolme Group, and Kate Anderson , Senior Product Manager at PayPal. In addition to industry insights and tips, the hosts offer thoughtful case studies. Length: 35-45 minutes. Where to listen: Apple Podcasts and the podcast’s website. They then dive into practical advice and real-life examples.

Management 102

Management Transform Industry Insights Product 102

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. What do their marketing campaigns entail? Focus on Delivering Value.

Social Media Marketing 127

Social Media Marketing Entertainment Analytics Industry Insights 127

Vertical Response

OCTOBER 9, 2023

This can include in-depth industry insights, expert interviews, or access to a private community where members can network and learn from each other.Creating premium subscription plans not only provides an additional revenue stream, but it also allows you to establish a deeper connection with your audience.

Non-Profit 67

Non-Profit Affiliate Marketing Transform Email Marketing 67

illumin

OCTOBER 20, 2023

For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. For niche products or services, contextual targeting ensures that ads appear on websites and pages that are relevant to their offering. What is contextual targeting?

Advertising 52

Advertising Advertisers User-Generated Industry Insights 52

SocialPilot

JANUARY 14, 2024

60% of LinkedIn users actively seek industry insights. There are over 10k business-to-business software product pages on LinkedIn. Over 50% of LinkedIn marketers want to simultaneously run product and demand campaigns. Content created by Creator’s account sees 30% more engagement.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Health 123

Health Analytics Industry Insights Branding 123

Tiecas

OCTOBER 30, 2023

Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them. Today's consumers have a lot of power.

Market Research 145

Market Research Marketing Marketers Price 145

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating a killer call-to-action Making your landing page more user-friendly Offering something so valuable that your audience can’t resist For B2B companies, it could also mean understanding your audience’s pain points and showing how your product or service can solve them.

Whitepaper 87

Whitepaper Thought Leadership Promotion Customer loyalty 87

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 106

Influencer Marketing Branding User-Generated Marketing 106

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Some products and markets can be better executed with an in house team. Diverse Skills. When you hire an agency, you are not just hiring one person.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. Insights from competitive research: Gather and analyze information about competitors, such as their marketing strategies, products, pricing, and customer reviews.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

SEPTEMBER 26, 2022

We know what social media is and many of you reading this will most likely understand how it can be leveraged to meet your business goals, be it database capture, brand awareness or product sales. Of course, to make the most of insights such as behavioural traits, big data is crucial, as we have covered in our recent industry insight.

Transform 52

Transform User-Generated Customer loyalty B2C 52

Exposure Ninja

JULY 21, 2022

Visitor opens your home page, then moves to a product page. Once you have someone on your mailing list, you have the opportunity to entice them back to your website with previews of awesome new content, sales, new products and more. If you’re selling a product or service, you should be an expert in your field. The challenge?

User-Generated 52

User-Generated Analytics Promotion eCommerce 52

Bannerflow

JULY 30, 2021

In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Combine display and social ad production. Increase consistent ad production via automation. Use real-time technology in your display campaigns.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers. Improving your products. Let’s say you’ve launched a new product or campaign.

User-Generated 107

User-Generated Health Industry Insights Analytics 107

Adobe Experience Cloud Blog

MARCH 13, 2018

To be the worst contributor ever, ignore that information and add as many links to your homepage, blog, and product pages as you can fit. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard. Trust Your First Draft and Don’t Look Back.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Bannerflow

AUGUST 3, 2021

We’ll focus on everything from automated production to personalisation and the use of live data feeds. 6 ways to create your best ever e-commerce display advertising campaign: Automated production. Look no further than automated production. Reuse and repurpose creative assets. Real-time updates to live ad campaigns.

Advertising 98

Advertising Advertisers Retail Management 98

Bannerflow

JANUARY 18, 2022

Not to mention local imagery of the car dealership, Solberg Bil, which is promoting the product. Featuring a product feed and a product feed navigator widget, the campaign shows the best offer to the right customer, every time. At the heart of Amedia Kreativ’s campaign for the new Ford Mustang Mach-E is rich media interactivity.

Advertising 98

Advertising Advertisers Management Promotion 98

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. The focus of any corporate blog, however, is to address a target audience and entice them to learn more about the company, product, or service.

Real Estate 71

Real Estate Marketing Marketers User-Generated 71

Sprout Social

JANUARY 19, 2021

What consumers think about your products. Where your brand comes up in industry or cultural conversations. For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch. A complete understanding of your brand health can’t be gained in a silo.

Health 95

Health Key Performance Indicator Analytics Industry Insights 95

Hubspot Marketing

JUNE 27, 2018

However, be careful not to overwhelm your readers with savings- or product-related emails. Customer loyalty starts with casual industry insights -- only then can you talk business. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines.

Email Marketing 145

Email Marketing User-Generated Customer loyalty Shipping 145

Sprout Social

MARCH 13, 2019

Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. Want to uncover what exactly what products and features customers want? Perhaps they have feedback on a particular product or feature. That is, if you’re listening.

Place 104

Place Industry Insights Analytics Branding 104

Rock Content

OCTOBER 10, 2023

Nurturing Reviews and User-Generated Content UGC and positive reviews are long-known product marketing strategies that have performed well to this date. Industry Insights and Trends Stay updated with industry trends and share relevant insights with your audience.

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. We produce many different formats every month and it’s a great way to promote our different offers and products. Indeed, for us production can be a complicated process.

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98