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B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

Decision-makers prioritize content offering industry insights and results. Niche forums and specialized industry groups are also becoming increasingly important for fostering deeper discussions and targeted engagement. In contrast, B2B audiences take a research-driven approach, seeking solutions to business challenges.

B2C 58
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Topic Templates help brands focus their searches within one of five use cases: Brand Health Industry Insights Competitive Analysis Campaign Analysis Event Monitoring In the case of market insights, use the Industry Insights Topic Template. Click Listening in the Left Bar. Click New Topic. Click New Topic.

Gen Z 127
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9 stats social media marketers need to show their bosses ASAP

Sprout Social

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

For your ease, here are how the popular social media platforms behave for B2B: LinkedIn : The powerhouse for B2B, LinkedIn takes you a step ahead in connecting with professionals. Its ideal for sharing thought leadership, case studies, and industry insights. Slack recognized the power of social proof in B2B.

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Social Media Benchmarks by Industry and Networks (2024)

SocialPilot

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. What are the challenges of social media marketing?

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How to Repurpose Content for Social Media Using AI

SocialPilot

Content repurposing, also known as content recycling, is the practice of reusing existing content and transforming it into various formats to extend its reach and lifecycle. It’s ideal for transforming longer videos into shorter, engaging clips suitable for social media platforms. What is Content Repurposing?

Transform 116