Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. What else is corroborating this prediction?

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Hubspot Marketing

APRIL 10, 2023

So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. Here, we'll share our top three biggest consumer behavior predictions based on HubSpot Blog Research.

Gen Z 100

Gen Z Health Influencer Marketing Product 100

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 104

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 104

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. It is predicted that this number will reach 2.13

User-Generated 61

User-Generated Advertising Advertisers Price 61

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. One that grew into being influenced by user behavior. So, to understand future search trends, we must look at what’s shifted. That makes video a must-have in your marketing strategy.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 113

Transform Manufacturing Pharmaceutical Analytics 113

Influence & Co

MARCH 15, 2023

Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO.

Influencer Marketing 98

Influencer Marketing SEO Marketing Strategy Marketing 98

Search Engine Land

JANUARY 8, 2024

This is a leap from simple keyword matching to predictive, context-aware results. By analyzing past user data like location and search history, AI can predict the future preferences of search engine users. It involves machine learning algorithms that analyze data to predict relevant content for search queries.

Transform 130

Transform User-Generated SEO Analytics 130

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Search Engine Land

DECEMBER 8, 2023

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. For example, if you were to ask “What is trending in the news today?”,

User-Generated 126

User-Generated Entertainment SEO Marketing Strategy 126

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. This is something especially helpful for marketers working in complex and highly regulated industries, as social data can be used to humanize a brand and establish its reputation.

Education 116

Education Health Management Branding 116

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. This is something especially helpful for marketers working in complex and highly regulated industries, as social data can be used to humanize a brand and establish its reputation.

Education 114

Education Health Management Branding 114

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? But fear not! So, buckle up as we dive into the world of SEO forecasting.

SEO 56

SEO Analytics Digital Marketing Education 56

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! Marketing speed This is the year for video! But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 116

Social Media Marketing Gen Z Health Marketing 116

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe I wasn’t the only one.

User-Generated 83

User-Generated Transform Advertising Advertisers 83

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. But not every trend was a welcome one.   Let’s give 2023 a quick rewind. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. So many memes. 

Gen Z 109

Gen Z 2023 Trends User-Generated Social Media Marketing 109

Martech

AUGUST 23, 2023

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion in 2022 — essentially a flat trend. Dig deeper: Marketers need to be ‘always-on’ for holiday shopping Enter AI. trillion compared with $1.14

Shoppers 84

Shoppers Retail Promotion Place 84

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Economic or industry trends: Do you have the right awareness? Macro trends may have been tackled in the wider business strategy. Have any big competitors made big moves in 2023? So, think widely when it comes to reviewing 2023 data.

SEO 139

SEO PR Customer Journey Health 139

Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets. The latest news and marketing strategy insights. What are top marketing leaders focusing on in 2023? Dying trends.

Shoppers 98

Shoppers Marketing Marketers Price 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 111

Customer Transform Communications Promotion 111

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 98

Fashion COS Influencer Marketing Advertising 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Gen Z 116

Gen Z Branding Millennials Transform 116

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Branding 113

Branding Price Analytics Place 113

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Marketing Strategy 107

Marketing Strategy Manufacturing PR Marketing 107

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Maybe you're struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Adopting a data-driven marketing strategy. And ZoomInfo's Chief Marketing Officer, Bryan Law , sympathizes.

Law 100

Law CRM Market Trends Marketing Strategy 100