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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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7-week influencer marketing strategy template

Sprout Social

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important?

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Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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Influencer outreach: The 5-step strategy guide

Sprout Social

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

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The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Hubspot Marketing

With this data in mind, according to our survey, it's no surprise that TikTok, Instagram, and YouTube are the top social media platforms for short-form videos and will see more investments from marketers than the other platforms in 2025. Brands will prioritize partnering with smaller influencers to create social media videos.

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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.