Adobe Experience Cloud Blog

APRIL 23, 2015

It’s one thing being creative and generating a warm fuzzy feeling for your brand, it’s quite another being able to measure the immediate influence. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hubspot Marketing

APRIL 21, 2025

Brands will prioritize partnering with smaller influencers to create social media videos. Here's my hot take: Influencer marketing will always be among the top strategies for marketers. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. HANDPICKED RELATED CONTENT: Reddit for Marketing?

Promotion 111

Promotion Transform Price Influencer Marketing 111

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Why are you reaching out to them specifically?

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Here are 5 tips for creating your influencer marketing strategy. How to find your local influencers. How to measure influence.

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketing 132

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 133

Influencer Marketing Health Price Promotion 133

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Sprout Social

JANUARY 24, 2024

Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 132

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 132

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Work together to promote it like crazy. Choose the right format to package the content. But first ….

Influencer Marketing 111

Influencer Marketing Whitepaper Promotion Logistics 111

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. With 75% of brand marketers planning to dedicate a budget for influencer marketing, it’s also a strategy that you don’t want to get be left behind on. Brand ambassador programs.

Influencer Marketing 139

Influencer Marketing Promotion Branding Product 139

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. A marketing plan is an extension of your marketing strategy. will you use?

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertising 127

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet.

Branding 111

Branding Transform Promotion Influencer Marketing 111

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Let’s unpack it a bit more.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Work with Facebook influencers. billion accounts.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. Source: eMarketer. original sound – TIFFY COOKS.

Food 145

Food Fashion Influencer Marketing Branding 145

TechWyse

MAY 3, 2023

It optimizes marketing campaigns by making real-time modifications to targeting and messaging. Many companies have used AI in their digital marketing plans. The Rise of Social Media Stories Social media stories have become one of the most popular digital marketing trends in recent years. Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Advertising and promotion costs.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Marketing Insider Group

DECEMBER 3, 2020

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building. Influencer Marketing.

Product 109

Product Real Estate Shoppers Influencer Marketing 109

Hubspot Marketing

DECEMBER 19, 2022

In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing?

Whitepaper 120

Whitepaper Influencer Marketing User-Generated Fashion 120

Hubspot Marketing

FEBRUARY 13, 2023

Social media marketers see Facebook in third place behind both Instagram and TikTok regarding the platform with the highest potential to grow in 2023. Instagram Influencer marketers see the highest ROI through Instagram. Instagram is used by 65% of social media marketers, coming just behind Facebook at 67%.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 117

Entertainment Social Media Marketing Advertising Advertisers 117

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107