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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. What is a social media marketing strategy? Keep it concise.

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Can Influencer Marketing Replace Traditional Marketing

OnPassive Marketing

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns. How To Find Influencers.

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A Complete Guide to UGC Marketing Strategy

Power Digital Marketing

In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing? Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Adobe Experience Cloud Blog

Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. This means that they can be a critical part of your marketing strategy. So how do you go about reaching these influencers? What are the key steps in formulating a solid influencer marketing campaign?

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The Best Luxury Marketing Strategies

Neil Patel

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.