Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertising Advertisers 115

Search Engine Land

AUGUST 13, 2024

More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Feed management platforms can also reduce the risk of overselling during promotions by using inventory buffers, which allow brands to control how much inventory is displayed on a marketplace.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

NOVEMBER 4, 2024

Easier Influencer Collaboration Another key advantage of Instagram’s shopping tools is that influencers can tag products. When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. online shoppers.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 66

Gen Z Transform Fashion Food 66

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. So, promoting a brand's products or services is another great way to make money on TikTok. In your TikTok posts, prompt viewers to visit the link in your bio to buy the products you're promoting.

Affiliate Marketing 95

Affiliate Marketing Promotion User-Generated Product 95

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Here you’re able to highlight products, sale items and current promotions.

Shoppers 141

Shoppers Customer eCommerce User-Generated 141

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 120

Shoppers eCommerce Shipping Retail 120

Power Digital Marketing

APRIL 7, 2025

Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them. Exclusive Amazon Deals & Promotions: Consumers are often looking for deals after discovering products on TikTok. Quick response to trending hashtags or audio can make a product go viral.

Branding 52

Branding Shipping Transform Shoppers 52

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. NTWRK: Promotes daily limited-release product drops and shopping events. Traditional, physical retailers are great at customer service. Build a Dedicated Following.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Search Engine Land

FEBRUARY 16, 2024

You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Sprout Social

SEPTEMBER 30, 2021

In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Influencer marketing.

Gen Z 132

Gen Z User-Generated Shoppers Real Estate 132

Neil Patel

AUGUST 30, 2021

Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Trust matters to Gen Z shoppers. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers. Take Steps to Make Your Brand Trustworthy and Authentic.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. What is word of mouth marketing, anyway? Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. A staggering 75% of shoppers evaluate and discover products via online reviews and shared content.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Vistar Media integrates audio OOH to reach in-store shoppers programmatically. The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store.

Customer Journey 122

Customer Journey Customer Transform Shoppers 122

Marketing Insider Group

DECEMBER 3, 2020

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building. Influencer Marketing.

Product 109

Product Real Estate Shoppers Influencer Marketing 109

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Promoted/boosted posts.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. To ensure that you’re hitting up every segment of your potentially fragmented audience, it’s important that you have a strategy for promoting content between platforms.

Retail 126

Retail Customer Customer Journey Promotion 126

Neil Patel

OCTOBER 9, 2020

With the addition of Instagram Checkout , US shoppers can simply tap “Buy on Instagram” to make a purchase without ever leaving the app. If you’ve set up your Instagram Shop, you can start promoting and selling your products directly from your video stream with the Instagram Checkout tab. Promote Your Instagram Live Stream Beforehand.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

Martech

NOVEMBER 11, 2022

Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear? Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products.

B2C 117

B2C eCommerce Retail Shoppers 117

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? The reality?

Customer 145

Customer Copywriting Marketing Marketers 145

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Content creators.

Affiliate Marketing 143

Affiliate Marketing Marketing Marketers Promotion 143

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Yet, it was better at customer acquisition for three reasons: Marketing efficiency. Borrow trust for fast results with influencer marketing.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

MARCH 4, 2021

You can showcase your best-selling products, tell your brand story and promote brand new products. Integrated Promotion. Amazon makes it easy to promote your store and your products through social sharing buttons and a range of promotional extensions. Promote your store on each of these platforms relentlessly.

Analytics 130

Analytics Promotion Shoppers Advertising 130

Hootsuite

OCTOBER 19, 2023

10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. 10 Black Friday Pinterest posts Pinterest is a popular platform for shoppers to discover new products and plan their purchases. Here are some of our favorites.

Shoppers 122

Shoppers Fashion Promotion User-Generated 122

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. So let’s check out these 5 trends for the future of marketing in 2020.

Millennials 141

Millennials Gen Z Retail Marketing 141

Marketing Insider Group

OCTOBER 1, 2019

If you’re trying to market to other businesses, it’s more likely that your audience will have their logical hats on and will be looking for how your product can be useful to them, rather than how it makes them feel. And consider engaging in influencer marketing, but make sure to only work with influencers who reflect your brand values.

Real Estate 111

Real Estate Shoppers B2C Marketing 111

Many Chat

APRIL 17, 2023

And it’s easy to see why… According to Instagram’s own data, 90% of people follow at least one business on the platform, and 70% of shoppers look to Instagram for their next purchase. In fact, more than 83% of survey respondents still believe influencer marketing to be an effective form of marketing. billion in 2023.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Sprout Social

MARCH 13, 2017

One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. According to BrightLocal’s study, most shoppers require at least a three-star rating before they’ll consider using a company. Endorsements from Celebrities & Influencers.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

AWeber

APRIL 26, 2022

Build out your newsletter hub and share it in your social media platforms, in ads, or anywhere else you’re promoting your email list. You may have integrated your store’s system with your email marketing tool. But are you collecting emails from shoppers who haven’t made a purchase yet? Capture the audience you do have.

Promotion 133

Promotion Thought Leadership Place Advertising 133

Vertical Response

JULY 1, 2024

Marketing promos are crucial for boosting sales and attracting customers. This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Understanding Marketing Promos Any successful marketing strategy rests on the cornerstone of effective marketing promotions.

Customer loyalty 66

Customer loyalty Shipping Shoppers User-Generated 66

AWeber

OCTOBER 10, 2023

Promote an already-existing business with complementary products. As a result, Etsy shoppers are looking for exactly the type of products you probably sell -- unique, original items sold directly by their creators. Like any business, how much you earn on Etsy depends on how much effort you put into promoting your shop.

Shipping 111

Shipping Real Estate Price Shoppers 111

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing. Many will have specific rules about self-promotion.

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131