Neil Patel

DECEMBER 22, 2020

You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Bannerflow

JULY 5, 2022

Adopting digital technologies is not a new concept for the retail sector. However, even store-based retail is switching it up to deliver a more digital-led approach. Companies have transformed forever, and the retail sector is no different. Retail goes Digital. Influencer marketing. Shoppable social media.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. A hallmark of influencer marketing is being able to share VIP deals with your audience, which builds up your following. As we saw in No.

Copywriting 134

Copywriting Law Shipping Fashion 134

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 94

PR Influencer Marketing Marketers Marketing 94

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. In many ways, influencer marketing is a more accessible, scalable and often more authentic form of endorsement. Authenticity fatigue As influencer feeds become flooded with sponsored posts, audiences grow wary.

Fashion 90

Fashion Influencer Marketing PR Entertainment 90

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Content Marketing Institute

SEPTEMBER 12, 2018

And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories. Read: Unilever Demands Influencer Marketing Business Clean Up Its Act.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Fashion 111

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 93

Retail Branding User-Generated SEO 93

Search Engine Land

JULY 17, 2024

Imagine a retailer, they will often see spikes in searches for gift ideas during the Christmas period (seasonality). Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Example This one is a simple one to think about.

SEO 105

SEO Fashion PR Influencer Marketing 105

Girl Power Marketing

OCTOBER 20, 2022

Don’t overlook the power of organic social posts—they can reach your audience with engaging content that keeps your brand top of mind every day, so that your buyers think of you when purchasing online or in a retail outlet. That’s the power of influencer marketing. Tweak Your Paid Social Strategy. Where do they live?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing. They need to quickly convey how a product functions and its main features.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

SEPTEMBER 27, 2024

Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.

Branding 73

Branding Food Entertainment Retail 73

Welcome Software

OCTOBER 2, 2024

They quickly re-platformed their website to enable direct sales while maintaining retailer relationships. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 66

Health Influencer Marketing Food Retail 66

Vertical Response

AUGUST 25, 2024

Partner with Influencers for Holiday Promotions Collaborating with social media influencers during the holidays can significantly raise brand awareness and reach potential customers. 89% of marketers agree that influencer marketing positively impacts brand awareness. of total retail sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Buffer Marketing

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. (And might I say, Buffer’s weekly newsletter is also A+ for social media deets? Where can you find these news outlets?

User-Generated 106

User-Generated Retail Fashion Management 106

Martech

MAY 16, 2024

CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And they’re growing.

Retail 134

Retail Entertainment Influencer Marketing Advertising 134

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. One of Australias largest book retailers, Dymocks, has capitalised on the success of #BookTok in its TikTok marketing.

Gen Z 68

Gen Z Transform Fashion Food 68

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. Micro-influencers with 5,000 to 20,000 followers account for 47.3 percent of influencers. followers on Instagram.

Influencer Marketing 136

Influencer Marketing Retail Fashion Global Marketing 136

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. Influencer recommendations matter more than recommendations from friends and family. Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z 127

Gen Z Millennials Retail Price 127

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

AUGUST 1, 2022

It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million (AU$943.8

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. Viya is extremely selective about the influencers and celebrities she works with.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Econsultancy

DECEMBER 8, 2021

Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many prefer to call them) to become the ‘shop window’ for brands.

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

Sprout Social

FEBRUARY 13, 2025

MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. Stay tuned for next month, where well be focusing on our favorite influencer marketing campaigns of the year so far.

Gen Z 74

Gen Z Branding Fashion Retail 74

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers. Sure, retail giants might solely post promotion content.

Gen Z 133

Gen Z User-Generated Shoppers Real Estate 133

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

eCommerce 114

eCommerce Transform Retail Shoppers 114

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122