Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

The CMO Survey

AUGUST 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. A hallmark of influencer marketing is being able to share VIP deals with your audience, which builds up your following. As we saw in No.

Copywriting

Martech

SEPTEMBER 27, 2024

Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.

Branding

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. In many ways, influencer marketing is a more accessible, scalable and often more authentic form of endorsement. Authenticity fatigue As influencer feeds become flooded with sponsored posts, audiences grow wary.

Fashion

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex.

Retail

Search Engine Land

JULY 17, 2024

Imagine a retailer, they will often see spikes in searches for gift ideas during the Christmas period (seasonality). Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Example This one is a simple one to think about.

SEO

The CMO Survey

JULY 3, 2025

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CMO

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world.

Manufacturing

The CMO Survey

JUNE 18, 2025

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CMO

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing. They need to quickly convey how a product functions and its main features.

eCommerce

Buffer Marketing

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. (And might I say, Buffer’s weekly newsletter is also A+ for social media deets? Where can you find these news outlets?

User-Generated

Welcome Software

OCTOBER 2, 2024

They quickly re-platformed their website to enable direct sales while maintaining retailer relationships. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing

Vertical Response

AUGUST 25, 2024

Partner with Influencers for Holiday Promotions Collaborating with social media influencers during the holidays can significantly raise brand awareness and reach potential customers. 89% of marketers agree that influencer marketing positively impacts brand awareness. of total retail sales.

Marketing Strategy

The CMO Survey

JULY 1, 2025

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CMO

The CMO Survey

JUNE 18, 2025

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CMO

The CMO Survey

MAY 9, 2025

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CMO

Sprout Social

JULY 18, 2025

With it, the holiday usually brings a boom in retail spending. It’s no surprise that many e-commerce retailers factor the holiday into their social strategies. For example, fashion retailers like The Iconic take it as an opportunity to tap into the importance of sun safety.

Retail

Zumvu

JUNE 17, 2025

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Finance

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health

The CMO Survey

JUNE 30, 2025

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CMO

Sprout Social

JULY 31, 2025

Traditional Consumer Packaged Goods (CPG) brands might rely on retailers to drive foot traffic. The best influencers partner with brands they genuinely use, building authentic relationships with their audience—who, in turn, look to them for trusted recommendations.

Gen Z

Use Insider

NOVEMBER 29, 2024

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. It’s ideal for busy marketers who want to stay on top of the latest trends and strategies without a significant time commitment.

Millennials

Hubspot Marketing

JUNE 10, 2025

I would challenge brands to think about other long-term ways to preserve those marketing dollars.” An example that comes to mind for preserving marketing dollars is a simple change of focus with influencer marketing.

Fashion

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million (AU$943.8

Gen Z

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Here’s how different sectors harness the power of social media to their advantage.

Real Estate

The CMO Survey

JULY 18, 2025

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CMO

The CMO Survey

JUNE 25, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Fashion

Marketing Insider Group

JUNE 24, 2025

Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app.

Gen Z

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., The power of cute Yes, this retailer sells matching dog and human outfits. text posts, photos, videos) Paid, or boosted, content (e.g, Then, show off your results in beautiful reports. Source: Coach on Facebook 3.

Gen Z

The CMO Survey

JULY 22, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Sprout Social

AUGUST 4, 2025

Paid social: Marketers should expect to see increased costs to secure audience reach and tighter targeting, while dealing with a smaller youth inventory. Influencer marketing: All influencers and creators with young audiences will need to comply with robust age-verification protocols, guardian approvals and platform tracking.

Law

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Gen Z

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing

SocialPilot

JUNE 19, 2025

Virtual Influencers / AI Avatars Content Virtual influencers and AI-generated avatars are reshaping the influencer marketing game. Engage in Real Time: Respond to comments, ask questions, and give shoutouts. tech gadgets, furniture) Brands across industries use 360° visuals to boost engagement and trust.

Thought Leadership