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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024.

Marketers 244
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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Their perspectives can provide valuable insights and help identify potential areas for improvement or new opportunities. Conduct Quarterly Reviews One of the best, most effective ways to future-proof your marketing plan is to regularly re-evaluate what’s working and what’s not.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Identify relevant influencers in your industry that appeal to a Gen Z audience and collaborate with them on sponsored content , reviews, referrals, testimonials, and other partnerships. This practice provides valuable insights, demonstrates trust, and makes Gen Zers feel like important members of the team.

Gen Z 279
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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Content Overload With a deluge of content available online, B2B marketers struggle to cut through the noise.

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Executives: Do you have a social media scorecard?

SmartBrief - Marketing

Are social media insights on that list? The insights executives can glean from social dont just make a brand they make a business. Insights from social listening offer what five-figure market research cant: real-time, unfiltered customer feedback. Revenue, customer acquisition costs, market share. If not, they need to be.

Health 118
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How to manage social media content creation across networks

Sprout Social

Let’s review some of the popular content creation trends for social media. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Let’s review some tools you can use to support your efforts.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes! 🤔 It's time for a change!

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?