Buffer Marketing

MARCH 29, 2024

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Translating that to our Advocacy team at Buffer, we’re a close-knit team of 19 close-knit spread across the globe.

Customer 87

Customer Real Estate Communications Product 87

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Glean key competitor insights by conducting a social media competitive analysis. It’s a win-win.

Promotion 101

Promotion Entertainment Management Branding 101

Buffer Marketing

JANUARY 20, 2023

The Customer Advocacy team will also take a look — as the team that works incredibly closely with customers, we hear from our most vocal users about what features they'd love to see us add or what parts of their current workflow they're looking to improve. The Customer Advocacy team are usually eager to try it out.

Product 103

Product User-Generated Management Communications 103

Buffer Marketing

JUNE 15, 2023

We thought through how it might look in a remote setting, and we came up with our first remote iteration in 2019: Advocacy Day. Iteration #1: A full day for replying to customers Our annual Advocacy Day was an entire day blocked out for the team to engage with our customers by replying to customer support emails.

Customer 78

Customer Finance Shipping Product 78

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

Key Performance Indicator 93

Key Performance Indicator PR Social Media Marketing Management 93

Buffer Marketing

SEPTEMBER 12, 2023

Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs. What is employee advocacy? First a brief detour: You’ll often see the term ‘employee advocacy’ pop up in conversations about personal brands in this context.

Branding 108

Branding Transform User-Generated Analytics 108

Sprout Social

MAY 11, 2023

This intel gives you the audience insights you need to create a customer-centric social strategy. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

Branding 131

Branding Transform Thought Leadership Advertising 131

Marketing Insider Group

JULY 20, 2021

Overcoming theses challenges can be as simple as adhering to some of these Employee Advocacy Best Practices. More specifically, Employee Advocacy. Getting employees directly involved in creating, sharing, and adding insights to content has the following benefits: Cost effective. Employee Advocacy is a solution.

Law 139

Law Education Content Marketing Place 139

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. By measuring your brand sentiment automagically with Hootsuite Insights , for example. Here’s exactly how to do it. Why should execs be on social media?

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. And of course, its own unique solutions.

Thought Leadership 115

Thought Leadership Marketing Marketers Communications 115

Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

Thought Leadership 124

Thought Leadership User-Generated Promotion Place 124

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Use this launch checklist as a step-by-step guide to set up an employee advocacy program designed to encourage maximum participation. Download the template 4. Download the template 12. Get the template 21.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Search Engine Land

FEBRUARY 14, 2024

Creating this map provides insights into customer behavior, preferences, and challenges. Bonus: Advocacy In the advocacy stage, satisfied customers transform into brand advocates. SEO-driven advocacy strategies contribute to new customer acquisition and fuel your ecommerce business’s overall growth.

Customer Journey 106

Customer Journey eCommerce SEO Customer 106

Search Engine Land

OCTOBER 26, 2023

This results in increased satisfaction, loyalty, and advocacy. This comprehensive report profiles leading platforms and provides actionable insights to guide your buying process including. According to a recent Forrester study, 65% of marketers plan to increase spend on CJO platforms in the next year.

Customer Journey 85

Customer Journey Digital Marketing Customer Marketing 85

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it. (I Get insights into your customers. This means you have to talk to your customers.

Customer 115

Customer Marketing Automation Platform Customer Journey Branding 115

Sprout Social

NOVEMBER 1, 2023

Use social listening to find BTS ideas that will work for your audience Use social listening insights to inform your BTS content. Amplify post reach with employee advocacy Employees are the heart of BTS content, so adopting an advocacy plan will help amplify it.

Transform 91

Transform Manufacturing Education Entertainment 91

Martech

SEPTEMBER 11, 2023

Customer journeys focus on what your customers really want Looking at the entire customer journey provides organizations with more information and insights about the customer’s intent. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment.

Customer Journey 142

Customer Journey Transform Customer Food 142

Martech

FEBRUARY 19, 2024

Skills-based hiring produces teams adept at extracting and applying insights. Specialized expertise empowers everything from tech integration to analytics, personalized content and advocacy. Informing decisions with data In an exponentially expanding data universe, analytics skills enable sound marketing decisions.

CMO 130

CMO Marketing Marketers Analytics 130

Marketing Insider Group

DECEMBER 8, 2021

These types of insights can inform all content marketing. Building customer advocacy programs seem to be a thing of the past. Customer advocacy needs to be both a mindset and a program. Customer advocacy becomes a part of the cultural DNA. The result is brand relevance and search engine visibility.

Marketing Strategy 125

Marketing Strategy Branding Customer Acquisition Fashion 125

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. Inform your content strategy with insights from UGC Gathering insights is one of the most valuable opportunities UGC presents for brands.

User-Generated 107

User-Generated SEO Search Marketers Branding 107

Hootsuite

JUNE 29, 2023

And we may be biased, but Hootsuite Insights is our favorite option here. Powered by Brandwatch, Insights allows you to use detailed Boolean search strings to monitor social sentiment automatically. In addition to positive and negative sentiment, Hootsuite Insights tracks specific emotions, like anger and joy, over time.

Management 106

Management Branding Shoppers User-Generated 106

Base.ai

AUGUST 1, 2023

” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Management Branding 52

Vertical Response

JULY 3, 2023

The task of accurately measuring customer loyalty and advocacy, however, can often be daunting. This intuitive tool allows you to design, send, and analyze NPS surveys, providing invaluable customer insights. The ultimate goal? To transform customers into fervent advocates for their brand.

Customer loyalty 62

Customer loyalty Transform Promotion Customer 62

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Those were the good old days.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Branding Health Key Performance Indicator 85

Hootsuite

DECEMBER 1, 2022

Hootsuite’s Audience Discovery tool for LinkedIn can provide even more insights about your LinkedIn audience and how they interact with your content. Tracking the results of your LinkedIn content gives you important insights. Make it easy for employees to share content on their LinkedIn profiles with an employee advocacy program.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Digital Marketer

APRIL 28, 2023

I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. At the Advocate stage, businesses can use their podcast to create a community of loyal fans who actively promote their brand.

Marketing Strategy 75

Marketing Strategy Promotion Marketing Marketers 75

Sprout Social

NOVEMBER 3, 2022

Insightful. Departments across your business can harness insights from social media to inform their decision-making. The second way is through employee advocacy , or encouraging your employees to post company content on their personal social media pages. Getting insightful. This use case is all about data.

Finance 113

Finance PR Communications Marketing 113

Martech

AUGUST 30, 2022

“Those sorts of journey maps may assist with efforts to build awareness, inbound traffic and acquisition, but they cannot uncover the opportunities that influence customer satisfaction, loyalty and long-term advocacy.”. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes. What it is. What the tools do.

Customer Journey 107

Customer Journey Customer Retail Customer loyalty 107

Sprout Social

MAY 18, 2022

Engage with insights. If you use software to execute your employee advocacy program , this metric should already be available. Sprout’s employee advocacy software Bambu offers reports like this and much more. Using employee advocacy and social selling tools, you can look at how engaged your current followers are.

Thought Leadership 138

Thought Leadership Social Media Marketing Analytics CRM 138

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. A viewpoint that starts with acquisition but spans the ownership and advocacy aspects of the customer journey. Cross-channel data.

Customer Journey 113

Customer Journey Analytics Customer Marketing 113

Hootsuite

MAY 17, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. Brand advocacy. Includes: Engagement, Loyalty, Referrals, Advocacy. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Instagram advertising cheat sheet for 2022.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Businesses Grow

MARCH 11, 2024

Advocacy Research shows that trust in businesses, media, and advertising is at an all-time low. Your conference guests will buzz about his insights long after your event! For example, IKEA, Nike, and Lego all run large communities devoted to product development. But we trust in each other. Need a keynote speaker?

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Digital Marketer

FEBRUARY 26, 2024

The Basics of Experience Marketing Experience marketing is an evolved form of marketing that focuses on creating meaningful interactions with customers, aiming to elicit strong emotional responses that lead to brand loyalty and advocacy. These insights will guide your efforts to create experiences that truly resonate.

Transform 92

Transform Key Performance Indicator Customer Journey Marketing 92

Digital Marketer

NOVEMBER 26, 2022

These metrics give you insights into the visibility and reach of your content. Advocacy Metrics. Advocacy metrics are essential because they help businesses see how successful they have been in getting customers to become advocates for their products or service. Consideration Metrics. Summary & Key Takeaways.

Social Media Marketing 81

Social Media Marketing User-Generated Marketing Marketers 81

Hootsuite

JANUARY 23, 2024

Performance insights Measuring your performance on LinkedIn is critical to making that performance better. Then use the built-in benchmarking tools to gain insights about your industry as a whole, or even specific competitors. To get into the finer details, check out our post on LinkedIn automation tools.

CRM 84

CRM User-Generated Marketing Marketers 84

Marketing Insider Group

OCTOBER 15, 2019

It’s not some trendy person who is clever and insightful who you feel like is your best friend. Employee advocacy feels more organic because it’s from someone that the social media viewer knows. Various studies have been done on employee advocacy that led to some interesting insights. . It’s anything but that.

Influencer Marketing 86

Influencer Marketing Product Place Branding 86