Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

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Search Engine Roundtable

JULY 7, 2022

Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only use Google Analytics 4 (GA4).

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Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.

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Analytics Food Price Digital Marketing 104

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. What is Snapchat Insights? And that’s it!

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Search Engine Journal

JULY 29, 2022

The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal. Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here.

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Martech

FEBRUARY 23, 2024

Crafting a Cohesive Tagging Strategy The success of a tagging strategy hinges on meticulous planning and adherence to a standardized taxonomy that mirrors both the marketing strategy and existing audience insights. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

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Transform Customer Journey Analytics Millennials 115

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) Technical SEO Analysis: Site Speed: Gain insights into website loading times, which are crucial for SEO and user experience. This will open the Admin panel.

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Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

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Analytics eCommerce Advertising Advertisers 115

Search Engine Journal

DECEMBER 6, 2022

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

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Analytics 114

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

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Search Engine Journal

JULY 15, 2022

Then it's time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal. Want to learn more about engaging and growing your audience on Twitter?

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Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This section will serve as your central hub for monitoring Ads conversion performance, providing comprehensive insights across various advertising channels.

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Analytics Advertising Advertisers Management 113

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Analytics Transform Key Performance Indicator CRM 114

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

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Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Why we care. Accessibility.

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Analytics Transform Search Marketers Branding 95

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

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Analytics Marketing Marketers Transform 128

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Analytics User-Generated Social Media Marketing Promotion 103

Search Engine Land

FEBRUARY 16, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. Advertisers can utilize these enhanced insights to optimze campaigns more effectively for stronger attribution capabilities, pinpoint growth opportunities, and maximize ROAS. Why we care. What is Foshpa? Getting started. What Snapchat is saying.

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Advertising Advertisers Analytics Management 109

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

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Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

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Analytics Advertising Advertisers Performance Marketing 119

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps. Why we care.

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Analytics Advertising Advertisers Place 110

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

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Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content. Memberships revenue analytics. TextField Modernization.

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Analytics Advertising Advertisers Search Marketers 116

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

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Transform Customer Journey Analytics Digital Marketing 121

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics.

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Analytics Transform Market Trends Customer 122

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization.

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Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis. Manual term.

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Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. New features. Reports and UI.

Analytics 119

Analytics eCommerce Search Marketers Marketing 119

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Analytics 112

Analytics CRM Affiliate Marketing Law 112

Search Engine Land

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 102

Transform Customer Journey Analytics Digital Marketing 102

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Clear data.

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Analytics User-Generated Place Social Media Marketing 91

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

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Customer Acquisition Analytics Customer Key Performance Indicator 106

Search Engine Land

MARCH 4, 2024

The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. ” Accessibility. The test is currently limited to a small number of partners as well s a few indpeendent developers.

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Analytics User-Generated Management Branding 112

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. And not just for digital experience analytics, of course. Why we care.

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