Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? The world is moving faster than ever before.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 98

Transform User-Generated Marketing Marketers 98

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! One advantage to Bard: When you create content, there is a little arrow that says View Options. ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years. Pretty cool.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. Do you feel like your content marketing isn’t delivering the results you’d hoped for? You may even question if content marketing is worth the effort. What is Content Marketing?

Content Marketing 85

Content Marketing Marketing Marketers Analytics 85

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy.

Customer 105

Customer Analytics Marketing Marketers 105

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? tangleteezer ?

Branding 106

Branding Transform Health Analytics 106

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. It’s about making every ad count. What Is Performance Marketing?

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. Making them from scratch can be especially intimidating. Complete with templates, these suggestions will have you making strides in no time. Marketing Excel Templates.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Gen Z 128

Gen Z eBook Digital Marketing SEO 128

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Key Performance Indicator 93

Key Performance Indicator SEO Analytics Shipping 93

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites. What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. The problem is these magnets can take a lot of time and energy to produce.

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 134

Customer Copywriting Marketing Marketers 134

Vertical Response

JULY 3, 2023

In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. This blog post will take a deep dive into the intricacies of NPS, elucidate its operation, and articulate its undeniable importance for businesses. The ultimate goal?

Customer loyalty 63

Customer loyalty Transform Promotion Customer 63

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 94

Email Marketing Education Marketing Marketers 94

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 130

Management Marketing Marketers Acquisition Marketing 130

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Table of Contents What is social media ROI? Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Customers.ai

FEBRUARY 27, 2024

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. With over 2000 registrants, the summit truly was buzzing with enthusiastic marketers eager to level up their game. It wasn’t just about the big names, though.

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Hubspot Marketing

JANUARY 17, 2023

Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. Benefits of Advertorial Marketing. Benefits of Advertorial Marketing.

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Discover ways to leverage your strategic SEO thinking and research skills for ASO below.

SEO 90

SEO Real Estate PR Health 90

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Hubspot Marketing

FEBRUARY 13, 2023

We’ve asked marketing leaders from different teams (See what we did there?) Cross-functional campaigns are important because they help align teams to the same objectives, introduce fresh insights to old processes, and boost the performance of the teams involved. What outcomes do you need to get out of this project/campaign?

COS 82

COS Marketing Marketers Communications 82

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Marketing Insider Group

JANUARY 5, 2021

8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. The top five brands for 2019 were: Whole Foods. Weight Watchers.

Content Marketing 144

Content Marketing Food User-Generated Marketing 144

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Your customers don't represent the attitudes of an entire market.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

Real Estate 100

Real Estate Manufacturing Transform Finance 100