CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question. Interview them. "  2. ." 

Copywriting 115

Copywriting PR SEO Content Marketing 115

Martech

MARCH 28, 2024

Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

OCTOBER 18, 2023

CI can expose valuable insights hidden in phone calls, highlight keywords spoken during conversations, identify positive and negative sentiment, create glance-able call summaries—and even automate the process of qualifying and scoring leads. Conversation intelligence also provides several research opportunities.

Real Estate 103

Real Estate User-Generated Law Energy 103

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy.

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Hubspot Marketing

OCTOBER 24, 2023

Marketers use ML to understand customer behavior and identify trends in large datasets, allowing them to create more efficient marketing campaigns and improve marketing ROI. For example, Netflix uses machine learning to enhance its recommendations algorithm, forecast demand, and increase customer engagement.

User-Generated 109

User-Generated Price Retail Marketing 109

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Lynton Web

NOVEMBER 9, 2023

As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success. We're not just looking at a customer's numbers. Our scorecard is a monthly collection of KPIs, metrics, and other insights collected in an easy-to-read and understandable format.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Transform 112

Transform Marketing Marketers User-Generated 112

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Let’s delve deeper.

Price 92

Price Shipping Promotion Customer Acquisition 92

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Since these teams typically report their acquisition traffic by channel (e.g., Learn how users are moving through the customer journey unexpectedly. How should B2B marketers use GA4?

Digital Marketing 112

Digital Marketing Marketing Strategy Gen Z Food 112

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Transform 93

Transform Customer Acquisition Education Customer 93

Orbit Media Studios

DECEMBER 12, 2023

Different traffic sources, different content strategies, different goals and conversions. No need for fancy custom reports or explorations. It’s possible that you saw a drop in low-intent visitors (people reading old, irrelevant blog posts) but an increase in high-intent visitors (people landing on your key service pages).

Analytics 70

Analytics Copywriting SEO PR 70

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Transform 103

Transform Marketing Marketers User-Generated 103

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. The purchase journey of a B2B buyer differs greatly from that of a B2C shopper.

SEO 98

SEO CRM B2C eBook 98

Lynton Web

OCTOBER 27, 2023

In the digital age, where consumers are more empowered and informed than ever, businesses must pivot their strategies to meet them where they are. Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Find yours under Acquisition -> Traffic acquisition. You can also customize Ow.ly Welcome to dark social. Talked on the phone?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Marketing Insider Group

DECEMBER 8, 2021

Below are 3 marketing strategies that should be prioritized in 2022. These types of insights can inform all content marketing. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships.

Marketing Strategy 124

Marketing Strategy Branding Customer Acquisition Fashion 124

Hubspot Marketing

MAY 30, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. economy $6.8

Customer Acquisition 106

Customer Acquisition Influencer Marketing Promotion Advertising 106

Set Up

MARCH 7, 2023

Getting More From Your Data Guest Blog by Three Five Two This blog is written by Sarah Woodward , the EVP of Growth at Three Five Two. For years marketers, analysts, and product managers have struggled to get a complete picture of their customers' cross-platform journey. Now, Google Analytics 4 (“GA4”) is here to change that.

Analytics 52

Analytics Customer Journey Customer Product 52

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. As CEO, he’s renowned for his expertise in Facebook and Instagram advertising, sharing his insights on the Perpetual Traffic podcast with millions of downloads.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Vertical Response

FEBRUARY 28, 2024

This in-depth post is tailored to email marketers looking to optimize their email sign-up strategy, specifically focusing on the potential unlocked by pop-up forms. Introduction to Email Marketing At the heart of a successful pop-up form strategy lies the centrality of email marketing. Are you interested in finding out more?

Email Marketing 82

Email Marketing Fashion Entertainment Retail 82

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Try it Free, No Credit Card Required Get The X-Ray Pixel Lead Generation Tools The following B2B marketing tools have everything required to convert more prospects into customers.

CRM 111

CRM User-Generated Analytics Marketing 111

Scoop.it!

DECEMBER 28, 2023

Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. However, the ROI can be enormous.

Transform 101

Transform Branding Management Education 101

Rock Content

APRIL 8, 2023

Shortened attention spans, a wealth of other business prospects and opportunities, and ever-changing customer relations and dynamics have made it virtually impossible to know the next big sales trend. Do they really provide valuable insights, or are they simply another business fad that will pass with time?

Logistics 85

Logistics CRM Customer Acquisition Marketing Strategy 85

Hubspot Marketing

DECEMBER 18, 2023

This can include blog articles and website content, but also social media copy, landing page CTAs, or even product descriptions. Since AI has the capacity to process monumental amounts of data extremely quickly, it can identify patterns of customer behavior and analyze trends across the marketplace.

Marketing 97

Marketing Marketers Market Research New Technology 97

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question. Interview them. "  2. ." 

Copywriting 56

Copywriting PR SEO Content Marketing 56

Search Engine Land

MAY 2, 2023

This also grants access to free Microsoft Clarity insights, enabling users to comprehend post-click user behavior and engagement on landing pages through session recordings, instant heatmaps, and an analysis dashboard. Customers running Shopping Campaigns in these regions can now generate further shopper interest in their products.

Shoppers 82

Shoppers Whitepaper User-Generated Advertising 82

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers. This negatively affects the overall customer experience.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Hubspot Marketing

MAY 25, 2023

Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent. Outbound recruiting is a proactive approach to talent acquisition.

Inbound Marketing 93

Inbound Marketing Customer Acquisition Communications SEO 93

Hubspot Marketing

SEPTEMBER 29, 2022

This one strategy can help your team rally around what's most meaningful. Strong KPIs can help your business save time, get critical insights, guide management, and keep your business on a long-term path of growth. Ranking in search engine results is important for a blog, so the amount of #1 keyword rankings could seem like a good KPI.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Rock Content

AUGUST 6, 2023

With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 68

Key Performance Indicator Marketing Marketers Whitepaper 68