Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Transform 70

Transform User-Generated Marketing Marketers 70

Content Marketing Institute

NOVEMBER 30, 2017

If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. Does your company look at content through customers’ eyes?

Customer 222

Customer Transform Content Marketing Analytics 222

Orbit Media Studios

JUNE 20, 2023

To me, that strategy definition will help guide the content plan, where decisions around channels, topics, and publishing frequency/volume are reflected.” Nor is your tone of voice or style guide. A content strategy doesn’t have to be complicated. But you do need to define it. What is content strategy? That’s our definition.

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Hubspot Marketing

JULY 12, 2022

As digital marketing experts, we have a basic process we use as a guide when we start new nonprofit website projects, ensuring that the end product is clear, easy-to-use, and ultimately, effective. It's hard to overstate the importance of having a quality website for nonprofit organizations. Let's dive in. Identify Your Goals.

Health 91

Health Transform SEO CRM 91

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here ). Digital marketing. Treat this blog as the syllabus for your next marketing course. We’ve divided the 30 books into five categories: Content.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Rock Content

DECEMBER 12, 2023

The digital e-commerce universe has become one of the most competitive marketplaces around. Setting up and managing a successful e-commerce website is a big hill to climb, but it is necessary. Setting up and managing a successful e-commerce website is a big hill to climb, but it is necessary. E-commerce websites generated 856.8

Price 52

Price Shipping Transform Customer loyalty 52

TechWyse

MARCH 28, 2023

The Ultimate Marketing Guide for International Women’s Day Source: Shutterstock As we all know, International Women’s Day honours women for their achievements and raises awareness of equality and the importance of creating a positive change. Spring has sprung! Patrick’s Day and the 95th Academy Awards–did we miss anything?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Duct Tape Marketing

DECEMBER 11, 2020

Use this ultimate marketing strategy plan for small businesses to get you started. Research your entire digital competition. But it’s not just researching companies you consider to be your direct competitors—you need to take a look at your entire digital competition. What content are they putting out on their blog?

Customer Journey 96

Customer Journey Traditional Marketing Marketing Marketers 96

Duct Tape Marketing

APRIL 5, 2023

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. He co-authored The Ultimate Guide to Google Ads , now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold.

Advertising 81

Advertising Advertisers Copywriting Digital Marketing 81

Unbounce

MAY 15, 2024

9 min read What gets measured gets managed. But with conversion rate optimization (CRO) in particular, what should you be measuring to make sure you’re managing the right things? How do you avoid the “measure everything” trap that ultimately leads to you and your team feeling overwhelmed and taking no action at all?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. It’s like our favorite café in a vast digital mall. Digital denizens like you and me, we’re after realness. It’s the classic word-of-mouth charm but with an electric, digital spin. Have you ever hit up that cozy café in town? Tough, right?

Influencer Marketing 114

Influencer Marketing Branding User-Generated Marketing 114

Martech

MAY 10, 2024

I like to grade this from A to D: A is the ultimate ICP fit, has the perfect decision-making job title, is employed at a company that fits the buttery goodness we know we can help and is in the range of revenue where we can at least assume they have a healthy enough budget to meet our ideal ACV. Enter the concept of a scoring model.

Education 90

Education Health Communications Product 90

Hubspot Marketing

APRIL 8, 2024

Advertisers will be able to use a conversational interface, which will guide them through the entire ad design creation process, from suggesting headlines to selecting the right keywords, writing copy, and creating imagery. Google Ads is the world’s largest PPC advertising platform. But wrapping your head around it can be hard.

User-Generated 109

User-Generated Advertising Advertisers Communications 109

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next campaign. Why is that? Well, campaigns make companies memorable. They also give brands identity, personality, and emotion. What’s the difference?

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

Search Engine Land

NOVEMBER 17, 2023

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was.

SEO 124

SEO Advertising Advertisers Promotion 124

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. But we still get a lot of questions from people all around the world about digital marketing. Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today. What is digital marketing?

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential.

Affiliate Marketing 90

Affiliate Marketing CRM Price User-Generated 90

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. So that’s why we’ve created the last guide you’ll ever need to help you find and hire someone you can trust to take some work off of your plate. Sales outreach , add it to your to-do list.

Management 80

Management Marketing Marketers Copywriting 80

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. Quick Takeaways.

Inbound Marketing 114

Inbound Marketing SEO Content Marketing Communications 114

Neil Patel

DECEMBER 13, 2021

When writing up your persona, it should cover the following: customer background key demographics relevant identifiers & buzz words ultimate goals problems and challenges solutions you can offer. If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hubspot Marketing

DECEMBER 14, 2016

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. Gather Insights via External Outreach. If you're looking for an outsider's opinion, try doing some outreach to journalists or various digital publications that have previously covered some of the campaigns you analyzed above. Let's walk through them below.

PR 139

PR Customer Journey Customer Acquisition Marketing 139

Neil Patel

MARCH 14, 2023

In today’s digital age, social media has become an integral part of our daily lives. VistaCreate covers those needs with its extensive library of creative assets. VistaCreate covers those needs with its extensive library of creative assets. It has revolutionized the way we connect with others and consume content.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Hubspot Marketing

SEPTEMBER 17, 2018

That’s why we compiled this guide. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Sprout Social

APRIL 20, 2020

Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities.

Branding 120

Branding Education Thought Leadership Key Performance Indicator 120

Sprout Social

MARCH 27, 2023

In this guide, we’re sharing the essential steps to running a social media campaign, seven of our favorite recent campaigns and 25 tips for building your own unforgettable campaign. According to Sprout’s Senior Customer Marketing Strategist, Justin Woods, “We wanted to surface all the good social media managers do in a year.

User-Generated 126

User-Generated Customer Journey Social Media Marketing Entertainment 126

Exposure Ninja

JULY 21, 2022

If you follow our 10-step guide to increasing organic traffic, your hard work won’t result in overnight success — that’s just the nature of SEO — but you will see long-term improvements and strong, steady gains. SEO & Digital Marketing Jargon Buster. So what are you waiting for? Let’s get started!

Health 98

Health SEO Advertising Advertisers 98

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. In order to accurately guide ChatGPT’s responses, you need to understand its behavior and adjust your wording accordingly. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. This article will help you discover the best digital marketing agency tools and software available in 2024. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

SMA Marketing

MARCH 28, 2024

Ultimately, a content audit can optimize digital marketing efforts and improve user experience on a website. Ultimately, a content audit can optimize digital marketing efforts and improve user experience on a website. A content audit is a content marketing strategy that can help businesses align KPIs and content.

User-Generated 52

User-Generated SEO Marketing Strategy Content Marketing 52

Marketing Insider Group

JULY 1, 2020

Advertising, even with today’s sophisticated digital ads , can create overexposure. Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Publishing quality blog posts more often shows your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Hubspot Marketing

FEBRUARY 8, 2024

The campaign was massive, and insights from SpyFu show they may have invested over $13,000 per month in Google Ads. An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. Let’s get started.

Transform 110

Transform User-Generated Marketing Marketers 110