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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

What inspired you to pursue a career in marketing? Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. It wasn’t easy, but I stayed true to my career shift and was able to get a start at The Coca-Cola Company. Otte: I love people!

Transform 105
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Using genAI for growing a startup: Best of the MarTechBot

Martech

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. The insights on any website’s domain rating and the keyword research possibilities have helped us build a better guest posting strategy.

SEO 360
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Key Insights from The 2023 State of Remote Work

Buffer Marketing

We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. Career frameworks can be a massive help here.

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These 6 Books Reveal How to Get Free Traffic on Social Media [Part 3 of 5]

Jeff Bullas

In just a few years I grew a following of over half a million on Twitter with some growth hacking tactics that launched my online business. It allowed me to leave my corporate career behind and find freedom and independence from the 9-5. Because that’s what was delivered to me. But you still need to earn it.

Transform 261
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Maximizing Work Productivity: Essential Strategies for Effective Time Management

Vertical Response

Creating a supportive work environment and fostering a culture that encourages continuous improvement and growth are essential in maximizing productivity and achieving business objectives. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

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Client vs. Agency Side Marketing: Understanding the Different Career Paths

Set Up

At Set up , we have written extensively about the marketing career path as well as the different roles within a marketing agency. These connections can be invaluable for career growth, future opportunities, and industry insight. This is one of the most fulfilling parts of the client side for me.