Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later.

eBook 136

eBook User-Generated Content Marketing Customer 136

Hubspot Marketing

OCTOBER 22, 2024

I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. Let’s look at the key benefits and use cases of AI reporting. While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg.

Analytics 127

Analytics Transform Marketers Marketing 127

Martech

DECEMBER 23, 2024

Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Hootsuite

JANUARY 10, 2025

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling? 6 steps to effective data storytelling 1.

PR 126

PR Communications Management Food 126

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. While there’s a clear hunger for knowledge, businesses often struggle to focus on team-wide skill development.

Marketing 126

Marketing Marketers Analytics Management 126

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Surprising insights or counterintuitive findings.

Transform 131

Transform Analytics User-Generated Education 131

Backlinko

OCTOBER 21, 2024

It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. What unique insights can you offer?

SEO 104

SEO Finance User-Generated Food 104

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. When good service falters: A personal case study I had heard numerous stories about negative customer experiences with a vendor I was working with but had not experienced them firsthand.

Customer 124

Customer Customer loyalty Management Retail 124

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. If that’s your case, I’d recommend looking into Consent Mode. Consent Mode strikes the perfect balance between respecting user privacy and collecting valuable data insights. How does Google Consent Mode work?

Law 130

Law Analytics Advertising Advertisers 130

Backlinko

JULY 15, 2025

Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. They’re looking for answers and insights — not product hard sells. Make your solution the obvious choice.

Customer 118

Customer User-Generated Price Analytics 118

Orbit Media Studios

JANUARY 8, 2025

You need to make a case by showing evidence that your brand is a trusted option. A Northwestern University study found that people are more likely to purchase a product with an average star rating between 4.2 Case studies/success stories These little stories explain the problem you solve and the impact of the solution.

Copywriting 112

Copywriting Transform SEO Place 112

Martech

AUGUST 20, 2024

Press coverage abounds, but successful use cases are scarce. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Wisdom integrates virtue and insight, offering sage advice and enlightened guidance.

Marketers 132

Marketers Marketing CMO Communications 132

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Incorporate supporting content like guides , case studies, and user testimonials.

SEO 114

SEO Logistics User-Generated Finance 114

Marketing Insider Group

MARCH 3, 2025

Case studies show how others have solved similar problems. Expert insights strengthen credibility. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier. Provide comparisons, data, and expert insights to help readers weigh options. Consideration content should go deeper.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Martech

DECEMBER 12, 2024

Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience. Up to 72% of U.S.

Transform 114

Transform User-Generated B2C Management 114

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” We have found only a small percentage (5-10%) of cases where this is true, and we have evaluated engagement and intent data across seven industries and thousands of interactions.

Marketing 136

Marketing Marketers Customer Customer Journey 136

Search Engine Land

SEPTEMBER 18, 2024

This involves recording insightful conversations that provide real value to listeners. Case studies and results Client case study: Affiliate lead generation site Jouvencel shared details about a client’s success with a redacted case study on an affiliate lead generation site.

SEO 88

SEO Promotion Communications Branding 88

Hubspot Marketing

JANUARY 8, 2025

And its even tougher to sell your brand when youre selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website. This includes strategically placed call-to-action (CTA) buttons, such as Start Your Free Trial, which are clear, appealing, and actionable.

Price 114

Price User-Generated Finance eCommerce 114

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. The key insight was understanding who was involved in the buying process and when. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. If you don’t know what this is, you need to find out.

Customer 122

Customer Customer Journey CRM Marketers 122

Orbit Media Studios

OCTOBER 30, 2024

One study by Zapier from July 2024 showed that commercial intent phrases are less likely to show AI overviews. This is the time to dig deep and add your own story, insights, and opinions to the world. And for many use cases, it’s an excellent alternative. So publish insights and advice on many relevant, industry blogs.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

JUNE 26, 2025

Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. The ad needs a refresh, and behavioral science can help.

Non-Profit 112

Non-Profit Branding Health Price 112

Customers.ai

DECEMBER 31, 2024

Lack of Insights to Optimize the Sales Funnel : Anonymous visitors leave you flying blind. Instead, you gain actionable insights into who these anonymous users are and how to engage them effectively. Boost retargeting performance with actionable insights. If these problems sound familiar, youre not alone.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Backlinko

NOVEMBER 18, 2024

Notes for writer: Provides specific guidance to help them meet the objectives After you master the above, you can improve your content briefs with these additions: Internal research: Include data, studies, or reports from your company. LinkedIn posts: References to relevant posts that can be used as examples or insights.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Martech

NOVEMBER 1, 2024

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Hubspot Marketing

MAY 30, 2025

A well-crafted buyer journey map provides valuable insight into your potential customers decision-making process. I've helped customers redirect significant portions of their marketing spend based on journey map insights, resulting in dramatically improved conversion rates. Document customer goals, questions, and pain points.

CRM 118

CRM Customer Journey B2C Product 118

Calvyn Lee Blog

NOVEMBER 15, 2024

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity.

Social Media Marketing 130

Social Media Marketing Marketers Marketing 130

Hubspot Marketing

DECEMBER 10, 2024

If you want to unlock more insights, click that orange button, provide an email address, and youll receive in-depth insights into your brands prominence. You want to solve your reader's problems, answer questions, and provide valuable insights or products and services just when your reader is looking for them.

SEO 136

SEO Gen Z Finance User-Generated 136

Martech

JANUARY 2, 2025

Scientific method: Provides data-driven insights to inform your decisions. Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future.

Performance Marketing 114

Performance Marketing Promotion Product Branding 114

Backlinko

SEPTEMBER 6, 2024

He then turns the insights he gleans from that conversation into two weekly newsletters: A case study for premium subscribers A set of tactical insights for free subscribers Both newsletters can be 1,500+ words long and filled with quotes, stories, and additional resources you won’t find anywhere else. What Readers Say 4.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Sprout Social

SEPTEMBER 23, 2024

For example, we use tools like Writer to speed up case study creation—what used to be a weeks-long process became a one-day task. Introducing new tools on a case-by-case basis without vetting compatibility with your existing tech stack actually creates more inefficiency.

Transform 84

Transform Marketers Marketing Energy 84

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Within this report, you can go further to gather not only quantitative data but also qualitative insights. This allows you to identify where 404s are.

SEO 124

SEO Analytics Product Advertising 124

Martech

OCTOBER 22, 2024

Persona insights. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. Demographic profiles.

Communications 124

Communications CRM Target Market Price 124

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings.

Transform 121

Transform User-Generated Marketing Marketers 121

Backlinko

OCTOBER 23, 2024

Finally, use the insight you just gathered to create detailed audience personas. You probably have some good ideas from studying your audience and competitors. In this case, “acoustic guitar for beginners.” Works well for audiences who value real-time interaction and expert insights. And low difficulty.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

DECEMBER 4, 2024

Will you provide narrow focus, broad coverage, expert insights and interviews, etc.? Creator-style, Personality-driven Content Personality and expertise are why you sign up for newsletters like Anne Helen Peterson’s Culture Study or John Paul Brammer’s ¡Hola Papi! Aside from the focused case studies, CEO Matthew Smith & co.

Education 100

Education Logistics Promotion Advertising 100