Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Social listening for audience insights. It elevates the meal, taking it to new and improved heights. .

Communications 128

Communications Finance Health Management 128

Businesses Grow

JANUARY 3, 2023

This is nothing less than an existential crisis presented by AI.”. Yes, there is an existential crisis presented by AI. In Shelly’s example, the “commodity” studio musicians lost their jobs. If you’re providing valuable “insight” and improvisation like those star musicians, you’ll still have a bright future. Insights win.

Education 143

Education Communications Product Branding 143

Hubspot Marketing

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis. When a Crisis Descends, Pause Before Planning. Creating New Content in Times of Crisis.

Content Marketing 141

Content Marketing Marketing Marketers Communications 141

Hubspot Marketing

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. This blog post template is an example of a product or service review. Crisis Communications.

Copywriting 142

Copywriting eBook Communications Marketing 142

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. While not every negative comment is a crisis, the way you approach controversies can help curb one. Creating a strategic communications plan for social media moderation. What is social media moderation?

User-Generated 115

User-Generated Communications PR Health 115

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication.

Health 140

Health Advertising Advertisers Communications 140

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. This year, you’ll have to zoom out.

Management 114

Management CMO Marketing Marketers 114

Adobe Experience Cloud Blog

AUGUST 6, 2020

Leverage real-time customer insights. Even before the pandemic, customers were changing from moment to moment and businesses used intelligent digital tools to gain real-time insights from customer data to keep up with evolving consumers. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Communications 174

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

User-Generated 125

User-Generated Finance Shipping Communications 125

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. What is your current brand perception? How has AI impacted the market?

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Take HubSpot, for example. Let Data Take the Guesswork Out of Advertising.

Branding 90

Branding CRM Thought Leadership Advertising 90

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. It involves brand reputation management , which encompasses handling your external communications, including any crises. View this post on Instagram.

PR 83

PR Branding Transform Communications 83

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. These will give you insight into what will grab your audience’s attention and what they look for online. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain. Start with a brief.

Communications 129

Communications Promotion Social Media Marketing Management 129

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. This will help you understand cultural nuances and communication preferences in each region. With technology, the possibilities are endless.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Sprout Social

APRIL 7, 2020

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The National Cowboy Museum , for example, offers levity in an otherwise serious situation. How are you supporting your customers during this crisis?

Branding 115

Branding Transform Gen Z Entertainment 115

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

Communications 87

Communications Thought Leadership PR Health 87

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That data—if you can harness it—can give you actionable insights to drive your business forward. That’s not a controversial statement. React in real time.

Marketing 116

Marketing Marketers CRM Retail 116

Businesses Grow

FEBRUARY 25, 2024

A precedent Let’s look at another example of a brand in a crisis caused by bad players external to the company. Before the 1982 crisis, Tylenol controlled more than 35 percent of the over-the-counter pain reliever market; only a few weeks after the murders, that number plummeted to less than 8 percent.

Education 52

Education eCommerce Place Branding 52

Rock Content

MAY 26, 2020

As an example, if all the companies in our category cut their promotional spend in half, for example. It may provide some short-term relief, but the subsequent loss of market share that follows will be extremely difficult to regain when the crisis is over and during the recovery. points of market share gain.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Profile Performance Report. Cross-Network Paid Performance Report.

Finance 131

Finance Gen Z User-Generated Analytics 131

Sprout Social

DECEMBER 3, 2020

So, if for example, you’re taking photos with your phone while covering an event, you can upload them to the Asset Library and you and your colleagues can access them no matter where you are. But if there’s a crisis brewing, you can get ahead of the curve, be proactive and monitor the situation. Take a moment of pause during a crisis.

Management 139

Management Social Media Marketing User-Generated Fashion 139

Litmus

MAY 6, 2020

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. Her presentation featured tons of ways to be an empathetic sender in times of crisis, and many of these tips can apply to plans and strategies for all organizations.

Health 76

Health Email Marketing Communications Global Marketing 76

Litmus

MAY 7, 2020

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. Her presentation featured tons of ways to be an empathetic sender in times of crisis, and many of these tips can apply to plans and strategies for all organizations.

Health 76

Health Email Marketing Communications Global Marketing 76

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. American Express sorts the content on its Business Class Trends and Insights blog into four main categories: Managing Money, Getting Customers, Building Your Team, and Planning for Growth. Quick Takeaways.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Hootsuite

APRIL 25, 2023

For example, it may be obvious this account doesn’t really belong to the brand Shein. For example, during anti-vaccine trucker protests in Canada last year, Facebook groups promoting similar convoys in the U.S. With Hootsuite Insights, you can search for any topic or keyword and filter by date, demographics, location, and more.

Branding 88

Branding Price Place Management 88

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. These are examples of how many are using AI to use people’s image and likeness or intellectual property.

Marketing 90

Marketing Marketers User-Generated Education 90

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering.

PR 94

PR Manufacturing Food Place 94

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions.

PR 125

PR CRM Analytics Branding 125

Hootsuite

OCTOBER 8, 2019

One great example of this kind of behind-the-scenes content comes from Harvard. For example, here’s a story showcasing what move-in day looks like. Another great example comes from Australia’s University of New South Wales. It’s also a community where people develop deep, life-long connections with one another.

Education 111

Education Gen Z Millennials Promotion 111

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. This will help you understand cultural nuances and communication preferences in each region. With technology, the possibilities are endless.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Ariyh

NOVEMBER 14, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,659 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Marketing Brew Staying on top of marketing trends can be a full-time job. Here’s how you can use it.

Copywriting 52

Copywriting B2C Price Education 52

Sprout Social

FEBRUARY 11, 2021

In 2020, our partner community became an even more critical space for agencies tasked with navigating crisis communications , developing new services , posting job openings or even adapting to ever-changing network features and algorithms. . Our very deserving 2020 Cultivate Award winner is Communicators Group.

Thought Leadership 109

Thought Leadership eCommerce Communications Management 109

Buffer Marketing

JANUARY 11, 2024

I wanted to learn everything I could about AI to help me understand if it was really going to cause the existential crisis I imagined.    For example, we started using ChatGPT to batch topic brainstorming, assist us in outlining, and do initial rounds of content edits for our clients. At least not anytime soon.

Copywriting 91

Copywriting Education Price Communications 91

Hubspot Marketing

NOVEMBER 6, 2023

For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., Google’s Chief Decision Scientist, Cassie Kozyrkov , uses the Cat vs. Not-Cat example to illustrate this pitfall. SaaS, tech, law firm). The AI tools they create also inherit that bias.

Law 120

Law Automobile Management Communications 120

Hubspot Marketing

MAY 24, 2022

To avoid an existential crisis in the middle of your interview, think of the answer as your elevator pitch. For example, during my interview with HubSpot, I pointed out the company’s one-of-a-kind culture code as a huge motivator for wanting to join. Back these strengths up with specific examples. Tell me about yourself.".

Communications 109

Communications Management Education SEO 109