Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. He hosts the CIO In The Know podcast.

Transform 123

Transform Pharmaceutical B2C Event Marketing 123

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 126

Digital Marketing Thought Leadership Transform B2C 126

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. Analyze these entities and map the findings against your site content for enhanced insights.

Transform 135

Transform SEO User-Generated Whitepaper 135

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 107

Transform Customer eCommerce Key Performance Indicator 107

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. This transformative journey requires collaboration, innovation and an unwavering commitment to putting consumer privacy at the forefront of our efforts. As leaders in this field, it is our responsibility to adapt and evolve.

Transform 110

Transform Advertising Advertisers Law 110

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement.

Transform 113

Transform Customer Journey Analytics Millennials 113

Martech

DECEMBER 6, 2023

This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Transform 113

Transform Digital Marketing Content Marketing Marketing 113

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 120

Transform Customer Journey Analytics Digital Marketing 120

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond.

Real Estate 107

Real Estate Transform Analytics Digital Marketing 107

Martech

MARCH 6, 2024

Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. Other findings. Personalization.

Retail 121

Retail Shoppers Transform Advertising 121

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

NOVEMBER 8, 2023

This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Transform 109

Transform Digital Marketing Content Marketing Marketing 109

Martech

SEPTEMBER 11, 2023

Customer journeys focus on what your customers really want Looking at the entire customer journey provides organizations with more information and insights about the customer’s intent. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment.

Customer Journey 142

Customer Journey Transform Customer Food 142

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Transform 119

Transform Customer Education Management 119

SmartBrief - Marketing

FEBRUARY 27, 2024

Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 93

Transform Entertainment Fashion Education 93

Search Engine Land

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 102

Transform Customer Journey Analytics Digital Marketing 102

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Transform 115

Transform Customer Education Management 115

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. This approach focuses on delivering relevant and valuable insights, aligning with E-E-A-T guidelines for expertise and trustworthiness. It lacks your personal experiences, client insights, and unique tone.

Transform 129

Transform User-Generated SEO Analytics 129

Search Engine Land

SEPTEMBER 19, 2023

There’s no denying that AI has the potential to transform how we live, work, and play. Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend. Demonstrating your impact and proving your value is essential for client retention.

Transform 132

Transform Customer Journey Digital Marketing Advertising 132

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. The upgrade path: Technical and strategic insights Migrating to Drupal 10 is essential for securing your martech stack and maintaining a competitive edge.

Transform 115

Transform CMO Management Digital Marketing 115

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 134

Transform Customer CRM Finance 134

illumin

APRIL 3, 2024

From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.

Retail 59

Retail Transform Branding Advertising 59

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. Staying Ahead of Trends: The digital landscape is ever-changing.

Transform 92

Transform Key Performance Indicator Customer Journey Marketing 92

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. It uses generative AI to provide insights and recommendations for sellers.

Transform 99

Transform Shipping User-Generated CRM 99

Adobe Experience Cloud Blog

AUGUST 6, 2020

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. The world discovered simultaneously how much it needs both the human and the digital aspects working in collaboration to enable life and business to pivot, adapt, and reinvent normal.

Transform 174

Transform Shipping Entertainment Communications 174

Search Engine Land

SEPTEMBER 6, 2023

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. She drives multiple GTM transformation efforts to orchestrate people, process, technology, and information to yield better customer engagement and success.

Transform 132

Transform Analytics Education Customer 132

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

Analytics 128

Analytics Transform Customer Journey eCommerce 128

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. Mistakes to avoid. Not asking the right questions.

Transform 127

Transform New Markets Retail New Technology 127

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics. To answer this, we need to reflect on the early days of digital analytics.

Analytics 122

Analytics Transform Market Trends Customer 122

Search Engine Land

NOVEMBER 14, 2023

2023 has been a transformative year despite its many hurdles. Despite the transformation, Google’s black box remains tightly shut. Adthena’s Creative Insights tool empowers you to monitor the creative language employed by your competitors across all your search term groups, providing comprehensive market visibility.

Transform 112

Transform Advertising Advertisers Price 112

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 130

Transform CMO Customer Acquisition Finance 130

Martech

NOVEMBER 2, 2023

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Transform 115

Transform User-Generated Analytics Management 115

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. Q: Is a CDP essential to activating insights derived from customer journey mapping?

Transform 110

Transform Customer Journey Analytics Customer 110

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. Collaborating on data audits within industry groups adds an extra layer of insight and promotes uniformity. Providing essential insights into data practices openly builds trust.

Transform 83

Transform Manufacturing Finance Shipping 83

Martech

NOVEMBER 30, 2023

RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Transform 108

Transform PR User-Generated Industry Insights 108