Search Engine Land

FEBRUARY 21, 2024

Dig deeper: Why creator-led content marketing is the future of search Podcast marketing Podcasts provide a distinctive avenue for building connections with audiences. In the vast audio landscape, SEO strategies play a crucial role in enhancing the visibility and impact of podcasts.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Hubspot Marketing

APRIL 25, 2024

5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. In this blog, I reveal their top five pricing tips.

Price 79

Price Promotion Market Research Product 79

Search Engine Land

APRIL 10, 2024

Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there. Read our coverage of the $7 billion class-action lawsuit Facebook and Instagram advertisers filed against Meta for more insights. Experts are forecasting Meta to report $36.1 billion in ad revenue.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Interviews and podcasts. Industry-specific videos. LinkedIn posts.

Thought Leadership 135

Thought Leadership Energy Marketing Marketers 135

Businesses Grow

MARCH 27, 2023

The blog post was about the importance of creating insights, not just information , to stand out in the digital world. Creating insights thus involves being curious and connecting the dots in a new way. Creating insights thus involves being curious and connecting the dots in a new way. The Bard result confused me.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Image Source: Inc. B2B creators are experts in their fields.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Backlinko

JANUARY 8, 2024

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. million by 2024.

Entertainment 104

Entertainment User-Generated Advertising Advertisers 104

Businesses Grow

JANUARY 30, 2023

Chad Parizman was a digital marketing leader for HGTV and Pfizer who now creates and produces branded podcasts through his company Ader Communications. Samantha also launched a new course called Master the Art of Finding and Using Buyer Insights. This is a fun, insightful, and unusual story, and I think you’ll love it!

Communications 124

Communications Digital Marketing Branding Marketing 124

Hubspot Marketing

NOVEMBER 29, 2022

To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. Manage This — The Project Management Podcast. Take a deep dive below.

Management 101

Management Transform Industry Insights Product 101

Hubspot Marketing

FEBRUARY 16, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets The latest marketing news and strategy insights. Podcast growth: want to get a higher return for your podcast? Check out these tips for better podcast SEO.

Influencer Marketing 118

Influencer Marketing Social Media Marketing Marketing Marketers 118

Hubspot Marketing

AUGUST 17, 2022

Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. Side Hustle Pro. The Diversity Gap. The Out Entrepreneur.

Education 112

Education Thought Leadership Finance Marketing 112

Hubspot Marketing

MARCH 19, 2024

With marketers, podcasts or other audio content are not among the most leveraged trends, nor do they offer the highest ROI, but investments will continue to grow in 2024: 39% of those who already leverage podcasts or other audio content will invest more in 2024 42% of those leveraging audio chat rooms plan to invest the same amount in 2022.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Neil Patel

DECEMBER 29, 2021

Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. What Is Google Podcasts Manager?

Management 111

Management Analytics Price Branding 111

Businesses Grow

AUGUST 3, 2023

If consumers seek inspiration and insight, they will seek out human thought leaders and artists. We already see jobs displaced where emotional connection to a human insight is not important. The outlier here is podcasts. But overall, I can’t imagine a world where AI podcasts would be anything but a niche category.

Entertainment 87

Entertainment Branding Market Trends Place 87

Search Engine Land

FEBRUARY 19, 2024

Different formats Unique insights and whitepapers Fresh research Expert examples Improved UX Downloads (checklists, worksheets, etc.) Actionable insights. There was no shortage of podcasts when the show launched, but this podcast brought something new. How do we do something different from what is out there currently?

SEO 116

SEO Whitepaper User-Generated Price 116

Martech

FEBRUARY 12, 2024

Leveraging data for deeper insights The path forward requires starting earlier than you might feel comfortable. It involves integrating insights from user data, supplier interactions and product performance into a cohesive brand strategy. Dig deeper: What are marketing attribution and performance management platforms? Get MarTech!

Performance Marketing 115

Performance Marketing Branding Customer Acquisition Customer loyalty 115

Search Engine Land

FEBRUARY 6, 2024

Key insights: Digital PR for SEO is not link building but an alternative to link building. Once the data-drive storyline is created, then the media coverage becomes Reactive PR: Monitor trends related to the data and share insights and expert commentary with journalists covering the stories. Integrated SEO and PR.

PR 117

PR SEO Customer Journey Thought Leadership 117

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Health 109

Health Place Marketing Plan Content Marketing 109

Hubspot Marketing

AUGUST 1, 2022

Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Standout episodes: The One Data Insight That Doubled This Brand’s Sales. If so, listen to this podcast. The 6 Figure Product Business Podcast.

eCommerce 130

eCommerce Fashion Retail Health 130

Duct Tape Marketing

DECEMBER 12, 2023

Generating Leads in Professional Services: Proven Tactics You Can’t Ignore written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m steering the ship solo, diving into the intricate world of marketing for professional services.

Shipping 73

Shipping CMO Marketing Strategy Customer 73

Businesses Grow

DECEMBER 7, 2022

In the new episode of The Marketing Companion, we combine trends with insights to speculate about the content marketing of the future and how it may have little to do with the content, and everything to do with the person creating it. Other ways to enjoy our podcast. Find the podcast on Stitcher. Listen to us on iHeart Radio.

Content Marketing 120

Content Marketing Marketing Marketers Branding 120

Businesses Grow

NOVEMBER 6, 2023

I had a great opportunity to gain insight into this issue from Denis Sison. You must have the ability to understand and appreciate what data means, interpret trends, and apply data-based insights to the business. The Marketing Companion podcast is among the top business podcasts in the world. How do we stay relevant?

Global Marketing 116

Global Marketing Marketing Marketers Communications 116

Businesses Grow

APRIL 22, 2024

A great book requires insight — something you can get nowhere else. An insight is a personal revelation. If you’ve been following my content, you may recall that I created the world’s first AI-generated podcast episode when I had COVID last year (I lost my voice!). It does a great job. It sounded just like me!

Social Media Marketing 63

Social Media Marketing Education Branding Marketing 63

Businesses Grow

MAY 30, 2023

Anything you want to know, there is probably somebody in the community who has an answer — podcasting, advertising, strategy, video, social media … we have it covered by people out there in the world doing the work. The Marketing Companion podcast is among the top business podcasts in the world. Not this one!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Buffer Marketing

JANUARY 15, 2024

They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock. ." 

Copywriting 111

Copywriting PR SEO Content Marketing 111

SocialPilot

JANUARY 26, 2024

Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. Include a relatable story and a high-quality image or video of the customer using the product.”

Transform 78

Transform User-Generated Marketing Marketers 78

Buffer Marketing

MAY 25, 2023

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. This can spark other forms of content, like a Twitter thread or a podcast discussion.

Transform 95

Transform Customer Acquisition Communications Social Media Marketing 95

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. You can then use this thick dark syrup to make rum, porter, or gingerbread.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Scoop.it!

APRIL 18, 2023

Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend hours trying to create insightful content from scratch. As a result, you generate value for your audience by giving them access to useful insights.

Branding 80

Branding User-Generated Industry Insights Thought Leadership 80

Search Engine Land

AUGUST 29, 2023

Tune into the podcast and learn: How to use data to help your customers achieve better business outcomes and grow faster than their competition. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses.

Transform 124

Transform Customer Analytics Market Trends 124

Rock Content

AUGUST 1, 2023

From improving efficiency to adding a new dimension to creativity, these insights will provide a valuable perspective on how AI can be a key asset in your content creation toolkit. ” These insights guide you in crafting content that pleases Google and resonates with your target audience.

Transform 92

Transform User-Generated SEO Communications 92

Hubspot Marketing

MARCH 2, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. During the development process, Fabletics got feedback and insights from over 6,500 professionals who wore scrubs to create the initial collection. Welcome to HubSpot Marketing News!

Product 89

Product Fashion Advertising Advertisers 89

Martech

JANUARY 26, 2023

He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles. He is also co-host of Ops Cast, a weekly podcast. In your inbox. Subscribe Processing.

CRM 113

CRM Marketing Marketers Global Marketing 113

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them.

Branding 89

Branding Marketing Marketers Promotion 89

Martech

OCTOBER 23, 2023

He hosts the CIO In The Know podcast. She hosts the “AI with Maribel Lopez” and “Elevate the Edge” podcasts. As CEO at The Futurum Group and Chief Analyst at Futurum Research, Daniel works with global technology brands, gaining insights into digital transformation and how it influences enterprise organizations.

Transform 123

Transform Pharmaceutical B2C Event Marketing 123