Search Engine Land

NOVEMBER 21, 2023

Other benefits include: Harnessing data-driven insights for targeted campaigns With SEO’s wealth of data, including trending topics and search volumes, PR teams can craft campaigns that resonate with target audiences. Optimizing involves integrating keywords and securing strategic backlinks in webpages, press releases and earned media.

PR 123

PR SEO Branding Non-Profit 123

Orbit Media Studios

JANUARY 16, 2024

What to do instead: The remedy for blocky paragraphs is simple: press the return key more often while writing. Press releases …save, upload, hope This content format pre-dates the internet. Press releases …save, upload, hope This content format pre-dates the internet. Press releases are easy to add to websites.

PR 123

PR SEO Place Promotion 123

Trade Press Services Newsletter

JUNE 1, 2023

When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do. The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services.

Transform 130

Transform Communications SEO Marketing Strategy 130

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 117

Marketing Mix Marketing Marketers Price 117

Trade Press Services Newsletter

OCTOBER 6, 2022

Many industry podcasts with established loyal audiences invite guest speakers to share insights and serve as thought leaders. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The post Six Essential Elements for your 2023 Marketing Plan appeared first on Trade Press Services.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Hubspot Marketing

JUNE 10, 2022

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. Writing a press release is simple — writing a good press release is no easy task. The problem?

Transform 109

Transform Communications Promotion SEO 109

Search Engine Land

APRIL 5, 2023

DISQO has just released a report that provides answers to your most pressing questions about the platform. Get the insights you need to create effective campaigns and measure their impact on perceptions and buying behaviors. Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience?

Digital Marketing 96

Digital Marketing Marketing Marketers Branding 96

Trade Press Services Newsletter

OCTOBER 4, 2023

One simple A/B test can generate data-driven insights that boost traffic, drive more leads and improve the overall performance of your marketing efforts. As you gain insights and implement winning variations, you can refine your marketing efforts over time, leading to sustained improvement and growth. What Is A/B Testing?

Transform 130

Transform Energy Marketing Marketers 130

Hubspot Marketing

APRIL 25, 2024

This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. This insight comes from a 2020 study by two Korean researchers Koo and Suk. In this blog, I reveal their top five pricing tips. The framing, the offer, the brand.

Price 79

Price Promotion Market Research Product 79

Martech

APRIL 27, 2023

The new capabilities will automatically surface marketing insights, flag conversations as positive, negative, or neutral, and identify frontline team performance trends and opportunities. including blog posts, press releases, social media posts, email templates, and more. Wondershare PDFelement has just released its latest version, V9.5,

User-Generated 103

User-Generated Product Customer Marketing 103

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

PR 107

PR User-Generated Influencer Marketing Analytics 107

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement.

Communications 123

Communications PR Transform Law 123

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. The main reason, cited by 49% of practitioners, is the loss of insights and data due to automated campaigns like Performance Max. Top priorities.

Advertising 91

Advertising Advertisers User-Generated Search Marketers 91

Marketing Insider Group

MARCH 9, 2023

Their business model is based on selling data and insights, and they may also offer advisory services to help executives understand what the data means. You’ll find these firms quoted often in the press. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Hubspot Marketing

FEBRUARY 14, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator , an online tool that allows users to discover and share fun facts at the click of a button.

Customer 99

Customer User-Generated Advertising Advertisers 99

Search Engine Land

NOVEMBER 2, 2023

We expect to continue testing and analyzing data so that any broader pricing changes are backed by customer insights while maintaining our commitment to delivering exceptional value.” Read the full press release. “Our plan is to be thoughtful and measured. ” Why we care.

Customer 103

Customer Price User-Generated SEO 103

SmartBrief - Marketing

MARCH 17, 2024

While influencers will still primarily be tasked with influencing, there’s growing recognition of the value they bring in uncovering consumer insights that can benefit R&D teams. Beyond surface-level insights into follower counts and engagement rates, they’ll gain valuable insights into influencer ideologies and values.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Search Engine Land

APRIL 2, 2024

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. For this example, I used Gemini to create a simple process to identify competitor backlinks from press sites. I entered a simple prompt requesting an SOP for competitor press sites using Semrush.

SEO 85

SEO PR Key Performance Indicator User-Generated 85

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Marketers gain insights into the effectiveness of their influencer campaigns by discerning between traffic from Instagram bio links and Instagram Stories.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Campaign Monitor

SEPTEMBER 12, 2023

Additionally, our Marigold solutions can help provide insights with our spam testing automated tool , which makes seeing how your email will render on different providers and devices easy. Gaining insight into what doesn’t work is just as helpful as gaining insight into what does.

Email Marketing 87

Email Marketing Customer Branding Marketing 87

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

93

93

SmartBrief - Marketing

FEBRUARY 26, 2024

These audiences may include current employees, investors, partners, the press and the local community. Your competition can provide essential insights into what they believe customers want and can inform if not refine your newsletter design and content strategy. shared areas of interest like company news).

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Neil Patel

MARCH 24, 2021

Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” Create an Electronic Press Kit. That’s why you should have an electronic press kit (EPK). However, a good press kit is more than just an abridged version of your website.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

MARCH 22, 2023

“The rise of buy-now-pay-later usage for groceries tells us that consumers are likely making bigger purchases online to take advantage of special promotions and stock up on staples, thus managing living expenses in more flexible ways,” Adobe Digital Insights lead analyst Vivek Pandya said, in a press release. Popular for furniture.

Shoppers 106

Shoppers eCommerce Price Promotion 106

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch.

Transform 100

Transform User-Generated SEO Branding 100

Unbounce

OCTOBER 13, 2022

In Break Free: The State of AI Marketing for Small Business, we polled 400 people in the United States and Canada on the most pressing challenges they face marketing their small businesses and learned how they’re using technology to bounce back. In fact, budgets are the most pressing issue most small businesses face in marketing.

Energy 145

Energy Digital Marketing Analytics Advertising 145

Martech

NOVEMBER 6, 2023

Once you understand the challenge your customer is facing and how your product helps, you can begin to pinpoint what your buyer’s most pressing needs are. With continuous first-party data collection, you can receive real-time insight into your marketing efforts.

Customer 136

Customer B2C Transform Customer Journey 136

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

PR 135

PR SEO Analytics Price 135

Hubspot Marketing

JUNE 6, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. While the comment appears to be standard procedure, it came too late to help the group's initial problem (being stranded) and was a missed opportunity for good press after the botched booking.

Email Marketing 105

Email Marketing Advertising Advertisers Branding 105

Hubspot Marketing

FEBRUARY 7, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. With renderings and creative images available at the press of a button, brands will be faced with the challenge of continuing to innovate while managing consumer expectations. Welcome to HubSpot Marketing News!

User-Generated 94

User-Generated Advertising Advertisers Promotion 94

Trade Press Services Newsletter

MARCH 2, 2023

Google’s Page Speed Insights is a free tool that evaluates a website’s speed and even makes recommendations for improvement. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. What is the industry press saying? Audience insights: Has anything changed about how customers search or buy your product or service? You may want to include slightly different insights depending on your strategic focus.

SEO 139

SEO PR Customer Journey Health 139

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. Before I do, let me provide InMobi Insights with equal time. Remember, InMobi Insights found older millennials enjoy streaming TV the most.

Gen Z 97

Gen Z User-Generated Millennials Transform 97

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? a keyboard, chair, backpack).

Product 84

Product eCommerce Retail Shoppers 84