Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Price 90

Price Market Segmentation SEO Market Research 90

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Analytics 102

Analytics Social Media Marketing Law Product 102

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This is where Instagram marketing automation can make a difference and help save you time so you can focus on growing your business. Instead, invest in software and platforms that can do the same thing but for a smaller fee, thus saving your business money.

Price 241

Price Analytics Marketing Marketers 241

Jeff Bullas

MARCH 5, 2023

They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses. Content marketing is a crucial aspect of every business in today’s digital world. Often these companies are started by the geeks. The software engineers. In this digital world the tools are not shovels but software.

Energy 196

Energy Content Marketing SEO Management 196

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Fuel up with data insights.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing? Here is a closer look.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories? How does NLP work?

Transform 107

Transform User-Generated Health Branding 107

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

Shipping 132

Shipping Social Media Marketing Management Branding 132

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Customer 106

Customer Transform Communications Promotion 106

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 99

Health Management Branding Customer 99

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Health 97

Health Industry Insights Branding Market Research 97

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. I bet you know that Artificial intelligence (AI) is a major driver of this change, pushing the boundaries of what’s possible. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 94

Influencer Marketing Marketing Marketers SEO 94

Scoop.it!

SEPTEMBER 14, 2023

Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. Don’t overlook this.

Marketing 86

Marketing Marketers Health User-Generated 86

Hubspot Marketing

DECEMBER 26, 2022

The way businesses collect data is changing. That's why content intelligence is coming into the conversation. This means that businesses need to find new ways to collect and analyze data for marketing strategy. Keep reading to discover what content intelligence is, why it's useful, and how to make it work for you.

Transform 137

Transform User-Generated Analytics SEO 137

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. Conversation intelligence also provides several research opportunities.

Real Estate 107

Real Estate User-Generated Law Energy 107

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. When I think about data, I inevitably think about social media. billion people are on social. What is social media intelligence?

Marketing 111

Marketing Marketers CRM Retail 111

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Platform 125

Marketing Automation Platform Customer Journey Marketing Marketers 125

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed.

Management 119

Management User-Generated Analytics SEO 119

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. Get MarTech!

Marketing Automation Platform 110

Marketing Automation Platform User-Generated eCommerce Analytics 110

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Search Engine Land

APRIL 9, 2024

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. In comparison, only 13% are swayed by ads on third-party marketplaces, and 14% are influenced by branded ads on social media to make a purchase. Why we care. Opportunity.

Shoppers 97

Shoppers Retail Advertising Advertisers 97

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 118

Education Health Management Branding 118

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. marketers — specifically those already leveraging artificial intelligence in their roles. This information can then be used to craft more effective and relevant social media posts.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. And how do they distinguish between individuals, businesses or currencies in data?

Branding 84

Branding Key Performance Indicator Transform Health 84

Search Engine Land

JANUARY 19, 2024

Understanding cultural sensitivity Cultural sensitivity in SEO means recognizing and respecting the unique cultural, social and linguistic elements that define a local audience. Businesses must prioritize cultural sensitivity in SEO to succeed with global expansions. Business email address Subscribe Processing.

SEO 120

SEO User-Generated Law Global Marketing 120

Martech

FEBRUARY 14, 2024

Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Business email address Subscribe Processing. Get MarTech!

Law 112

Law Personalized Marketing Branding Marketing Strategy 112

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. Business email address Subscribe Processing. See terms.

Shoppers 113

Shoppers Finance User-Generated Advertising 113

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Gardner asked.

Social Media Marketing 76

Social Media Marketing eCommerce Retail Analytics 76

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 111

Education Health Management Branding 111

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. Even artificial intelligence pets could be enriched by AI-generated companions.

Transform 108

Transform Entertainment User-Generated Education 108

Martech

DECEMBER 20, 2023

How do you reconcile your business objectives with your moral values? Everyone Hates Marketers This podcast aims to challenge marketing’s status quo with practical advice, honest insights and a lot of humor. They’re all available on the most popular podcast apps and probably the lesser-known ones as well.

Marketing Ethics 108

Marketing Ethics Transform Copywriting CMO 108

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team. Why does brand experience matter?

Branding 110

Branding Health Customer loyalty User-Generated 110

Businesses Grow

FEBRUARY 19, 2024

I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. The world has become artificially intelligent!” Your conference guests will buzz about his insights long after your event!

Food 128

Food Education eCommerce Branding 128

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Outnumber other generations on Amazon.

Health 117

Health User-Generated Marketing Marketers 117