Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Profile completion.

Analytics 121

Analytics Advertising Advertisers Marketing Strategy 121

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 104

Customer Price Transform Logistics 104

Rock Content

APRIL 30, 2024

Examples of popular outbound content marketing techniques include cold emailing, direct mail, brochures, and social media advertising. Supporting techniques can include SEO, lead nurturing, buyer personas, and social media engagement. It helps you reach different audiences effectively.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Search Engine Land

APRIL 23, 2024

Make sure it is well-written, free from factual errors, and offers insights beyond what is readily available elsewhere. Conduct a Technical SEO Audit: Assess the website’s technical aspects, such as site speed, mobile-friendliness, crawlability, and indexability, using tools like Screaming Frog and Google PageSpeed Insights.

SEO 114

SEO User-Generated Health Analytics 114

Hubspot Marketing

APRIL 12, 2022

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. Curious about some strategies and insights specifically?

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Hubspot Marketing

OCTOBER 25, 2023

They Rarely Use Social Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Marketing 131

Marketing Marketers Market Trends Manufacturing 131

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet.

Social Media Marketing 117

Social Media Marketing Price Marketing Marketers 117

Search Engine Land

SEPTEMBER 14, 2023

Or just your website or socials? Media mentions. You can visit your client’s website for a 5-minute E-E-A-T audit. New insights and data creation. Media mentions. Social media content. Social media perspectives (others talking about you). Media mentions. What shows up?

PR 143

PR SEO Branding Advertising 143

Martech

DECEMBER 11, 2023

How can technology be used to improve the effectiveness of social media marketing? This will help you get more specific and actionable insights in your response. Data accuracy and bias: AI algorithms rely on accurate and unbiased data to generate meaningful insights. Get MarTech! In your inbox.

Customer Journey 119

Customer Journey CRM Marketing Marketers 119

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Hubspot Marketing

DECEMBER 6, 2023

By analyzing these components (and more), advertisers can glean valuable insights into their competitive landscape's strengths, weaknesses, opportunities, and threats. Gain Competitive Insight Looking closer at how your competitors structure their PPC campaigns is like receiving a roadmap of potential best practices.

Price 96

Price Advertising Advertisers SEO 96

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. By automating repetitive tasks and providing intelligent insights, AI empowers content teams to focus on strategic initiatives and creative endeavors.

Management 135

Management User-Generated Analytics SEO 135

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 87

Price Communications Social Media Marketing Analytics 87

Search Engine Land

APRIL 26, 2024

Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. This quick analysis might give you immediate insight into what’s working well on your site and what needs work. However, you could also take a more holistic view and conduct a content audit.

SEO 130

SEO Communications Place Analytics 130

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics 123

Analytics Social Media Marketing Customer Journey Traditional Marketing 123

Neil Patel

MAY 27, 2021

While crawling and indexing are important factors in SEO, there are many more aspects to consider when performing a technical SEO audit. When conducting a technical SEO audit, be wary of over-optimizing your website. What Is an SEO Audit? What Are the Key Elements of a Technical SEO Audit? Elements of Technical SEO.

SEO 145

SEO Analytics Real Estate Inbound Marketing 145

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo provides insights into their content strategy , helping you refine yours. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Switching between different social platforms can be tedious.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Hubspot Marketing

MAY 8, 2023

Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with. Instagram According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators.

Influencer Marketing 127

Influencer Marketing Marketing Marketers CRM 127

Search Engine Land

AUGUST 8, 2023

They are much more strategic and give us insight into what we can do to affect the big-money metrics and our future results. Socializing the metrics that matter in your business. Social listening Social listening tools help you find what is being said organically online. hashtags on social, YouTube, etc.)

SEO 98

SEO Customer Journey PR CRM 98

SMA Marketing

JANUARY 19, 2023

Using social media to promote your message and expand your reach is where you can really make an impact in getting your message out to your audience. If your content and social messaging aren't hitting the mark, it's time to pivot your strategy. A content marketing audit. Digital advertising audit and strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Sachs Marketing Group

JULY 1, 2023

These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings. Think about the countless opportunities and revenues you might be missing by not harnessing the insights your data has to offer.

Digital Marketing 52

Digital Marketing Analytics Marketing Marketers 52

Rock Content

NOVEMBER 7, 2023

By conducting a customer experience audit. What is a customer experience audit? A customer experience (CX) audit is an opportunity to put yourself in your customer’s shoes. Effective customer experience audits track every step of the customer journey. Why should I conduct a customer experience audit?

Customer 52

Customer Customer Journey Key Performance Indicator Shoppers 52

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Branding 134

Branding Health Analytics User-Generated 134

Scoop.it!

JUNE 1, 2023

Local audit includes checking the GMB profile of your business, exploring Google penalties, checking keyword targeting , looking out for duplicated pages, and testing out your landing pages and their credibility, backlinks, engagement, and customer reviews. Treat your GMB listing like any other social media profile and keep it up to date.

SEO 83

SEO User-Generated Customer Product 83

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Get MarTech! In your inbox.

Law 127

Law Marketing Marketers User-Generated 127

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. That’s why it pays to conduct a thorough YouTube audit. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. YouTube isn’t just surviving—it’s thriving.

Analytics 94

Analytics Real Estate Health User-Generated 94

Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. All it takes is one Discovery Session for us to get the ball rolling towards insights and intel that could see your brand reach its full potential. Just serious digital.

Digital Marketing 115

Digital Marketing Marketing Marketers Advertising 115

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

User-Generated 113

User-Generated Communications PR Health 113

Hubspot Marketing

MAY 8, 2023

NeuronWriter This AI-powered optimization tool uses natural learning processing (NLP), Google SERPs data, and competition insights to help users create high-ranking, SEO-optimized articles and social media posts. Diib Diib uses SEO and traffic insights to foster business growth.

SEO 123

SEO User-Generated Copywriting Health 123

SocialPilot

JANUARY 21, 2024

And yes, I will also share insights on how to avoid some common pitfalls that often derail influencer marketing campaigns. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. What is Influencer Marketing?

Influencer Marketing 94

Influencer Marketing Transform Promotion User-Generated 94

Buffer Marketing

MARCH 21, 2024

During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Thought Leadership 107

Thought Leadership Inbound Marketing Promotion User-Generated 107

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Custom site crawls/audits.

SEO 140

SEO Analytics Marketing Marketers 140

Neil Patel

FEBRUARY 1, 2021

An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimize your website. Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert.

SEO 144

SEO Price Analytics Social Media Marketing 144