Jeff Bullas

FEBRUARY 13, 2023

In 2008 I observed people’s online activity with social media and I sensed a game changing technology. This information can then be used to personalize website content, email campaigns, and social media posts to create a more targeted and relevant experience for the customer. The humans were captivated and obsessed.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

SocialPilot

JANUARY 15, 2024

A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics. Here are some more Snapchat statistics on demographics. But is Snapchat the right platform for your brand?

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. This section presents key statistics to show just how much businesses are investing in this growing area, and what that means for the future of marketing. We regularly update this list of statistics.

Affiliate Marketing 79

Affiliate Marketing Marketing Marketers Retail 79

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 111

Transform User-Generated Health Branding 111

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hubspot Marketing

FEBRUARY 28, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Verifying social media accounts began on Twitter in 2009.

User-Generated 132

User-Generated Social Media Marketing Price Influencer Marketing 132

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. How Often Should You Blog?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. Only the latest Pinterest statistics can help you decide. Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. It encourages them to try something new.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Backlinko

MARCH 11, 2024

In this post, we’ll explore the latest screen time insights and how it varies depending on the age group, country. Media consumption includes use of TV, internet/video on computer, app/web on a smartphone/tablet. And as you can see our relationship with media consumption always changes. hours per week in 2020 (that’s up from 25.9

Entertainment 78

Entertainment 78

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Jeff Bullas

FEBRUARY 19, 2023

AI copywriting software uses machine learning and natural language processing models trained by millions of successful social media posts, ads, emails, and other marketing collateral. Here’s what Anyword came up with: Now I have three headline variations for this page that are statistically proven to perform with a set demographic.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Hubspot Marketing

MAY 29, 2023

The following are statistics drawn from 1350+ U.S. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. This information can then be used to craft more effective and relevant social media posts.

Whitepaper 118

Whitepaper eBook User-Generated Marketing 118

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Scoop.it!

APRIL 18, 2023

Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend hours trying to create insightful content from scratch. Social Media Posts Social media has over 4.74 Social Media Posts Social media has over 4.74

Branding 80

Branding User-Generated Industry Insights Thought Leadership 80

Hubspot Marketing

JANUARY 19, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right?

Product 101

Product Branding Place Marketing Strategy 101

SmartBrief - Marketing

FEBRUARY 26, 2024

According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Here are five additional compelling email marketing statistics to frame up the need and value of an email newsletter. Porch Group Media ) 42.3% That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Martech

OCTOBER 10, 2023

Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. Several data sources offer actionable insight into what your consumers want and where they’re looking for help. across three industries.

Customer Journey 122

Customer Journey Shoppers CMO eCommerce 122

Backlinko

JANUARY 8, 2024

Taking a look through all of our statistics will benefit your podcast, but if you don’t have time to go through everything, here are a few of the top podcast stats you should know. Now it’s time to take a look at some fascinating podcast statistics. Spotify and Apple Podcasts lead the pack, battling for global audio dominance.

Entertainment 104

Entertainment User-Generated Advertising Advertisers 104

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Collect donations on social media platforms with native donation features. Nonprofit Trends to Watch in 2022.

Market Trends 125

Market Trends Gen Z Non-Profit User-Generated 125

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. Content writing can mean many things.

Health 106

Health Entertainment SEO eBook 106

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. based marketers.

Gen Z 100

Gen Z Entertainment Social Media Marketing Shipping 100

Search Engine Land

DECEMBER 4, 2023

Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Or they can prompt ChatGPT to summarize key account insights in client-ready reports. As a result, it produced higher-quality writing.

Transform 119

Transform Copywriting User-Generated Price 119

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. So, what do these statistics tell us? Competitor Analysis, which analyzes the high-performing content from your competitor to give insight into what drives their ranking.

SEO 117

SEO User-Generated Copywriting Health 117

Buffer Marketing

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  He provides insights into how these AI tools can be used to create effective email marketing campaigns.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. According to statistics , 1.6 Now, calling shots on the platform without assessing Facebook insights could be a total waste of such a powerful marketing channel. That’s why!

Gen Z 84

Gen Z Analytics User-Generated Management 84

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Here are some strategies where marketers can use these data insights. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Advertising 120

Advertising Advertisers Fashion Food 120

Buffer Marketing

MARCH 21, 2024

During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Martech

JANUARY 12, 2024

I’ve met many marketers who proudly show new logo acquisition statistics while the board may have been looking for the operating efficiencies of cross and upsell. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization. Soon, we installed robust SaaS metrics –— and boom!

Key Performance Indicator 133

Key Performance Indicator Transform Marketing Mix Marketing 133

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Social media interactions.

Email Marketing 133

Email Marketing Transform Whitepaper Marketing 133

Scoop.it!

OCTOBER 5, 2023

Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts.

Customer 104

Customer Analytics Marketing Marketers 104